The document outlines strategies for effectively messaging to a target audience of 25 to 44-year-olds, emphasizing the importance of brand credibility and audience engagement. It advocates for utilizing educational content, authentic communication, and segmented messaging across various platforms while considering audience needs. Businesses are encouraged to leverage PR, social media, and search channels to maximize content sharing throughout the sales cycle.

12. •
•
•
•
Define Audience
Messaging Goals
Content Across the Lifecycle
Share, Promote, Engage

14. 25 – 44
YEAR OLDS
SINGLE,
UNMARRIED
SOME
COLLEGE
OR HIGHER
EXAMPLE
OF TARGET
AUDIENCE
PROFILE
TECH
EARLY
ADOPTER
URBAN,
NORTHEAST
SOCIAL
MEDIA
AUTHORITY

15. 25 – 44
YEAR OLDS
TECH
EARLY
ADOPTER
SOME
COLLEGE
OR HIGHER

23. This is the time to introduce new
audiences to your brand and
gain credibility

24. •
•
•
FREE Educational
Collateral
Call to action about
educational collateral
•
•
•
•
•
•

25. •
•

26. •
•
YOUR BRAND
•
•
•
•
•
•
•
•

28. •
•
•
•
•
•
Knowledge base/FAQs
Tutorials and How-Tos
Usage Ideas
New Feature/Product
Upgrade
• Emails

30. •
•
•
•
•
•
•

33. ONLY MASS MESSAGING
SEGMENTED CONTENT

34. REPEATING SAME MESSAGES
PRESENT IN VARIED CONTEXT

35. MISREPRESENTS FOR CLICKS
PRESENTS HONEST DEPICTION

36. INCONSISTENT OR NONEXISTANT
GENUINE CONVERSATION/REWARD
ENGAGEMENT

44. • Know your audience and their
needs
• Find overlap between needs and
goals where you can provide value
• Consider all stages of the sales
cycle
• Take advantage of PR, social, and
search to share your content