$118.4 billion will be spent on content marketing, video marketing, and social media in 2013. Do you have a plan for content marketing in the new year? Francis Skipper, EVP of Digital Marketing at 451 Marketing, guides you through the steps to crafting a comprehensive content marketing plan for 2014. Walk away from this 451 Marketing workshop with insights on: - Defining Goals: from brand awareness to lead generation - Trends in Content: what types of content are most popular? - Social Platforms: the top channels to focus on in 2014 - Analytics: How to measure the impact of your content marketing efforts