Seo 101

•

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This document provides an overview of on-page and off-page SEO optimization factors. On-page factors include keywords in titles, meta tags and headers. Proper architecture like sitemaps and avoiding duplicate content are also important. Off-page factors that influence SEO include links, trust, social media and personalization. The presentation emphasizes optimizing titles, meta tags, URLs and redirects to improve search engine rankings.

Business Technology Design

SEO 101
ON-PAGE & OFF
PAGE
OPTIMIZATIONNYC analytics
@kchen_23

iacquire.com @kchen_23
SEO 101
How do people search?

iacquire.com
SEO 101
How do people search?
82
%
@kchen_23

iacquire.com @kchen_23
SEO 101
How do people search?
$40 Billion of
Investment in 2012
Paid Marketing – 10% of Traffic
$5 Billion of
Investment in 2012
Inbound Marketing
– 90% of Traffic

iacquire.com @iPullRank
SEO 101
How do people search?
Matt Cutts

iacquire.com
SEO 101
How do people search?
@kchen_23

On-Page
factors• HTML
• Architecture
• Content
Off-page
factors• Links
• Trust
• Social
• Personal
@kchen_23

HTML
TITLE META TAGS
HEADER ALT TEXT
@kchen_23

iacquire.com
SEO 101
on-page factors
@kchen_23
keywords

iacquire.com
SEO 101
on-page factors
Title
Meta
tags
@kchen_23

iacquire.com
SEO 101
on-page factors
Title
Use keywords in the title tag for the search
engines, but it look natural so people click on
your site in search results
@kchen_23

iacquire.com
SEO 101
on-page factors
@kchen_23

iacquire.com
SEO 101
on-page factors
Alt Text
@kchen_23

ARCHITECTUR
E
SITEMAP
DUPLICATES
SPEED URLS
MOBILE
@kchen_23

iacquire.com
SEO 101
on-page factors
Sitemap
• Is the Sitemap a well-formed document?
• Has the Sitemap been submitted to your webmaster
tools accounts?
• Did you find pages in the site crawl that do not appear in
the Sitemap?
• Are there pages listed in the Sitemap that do not appear
in the site crawl?
@kchen_23

iacquire.com
SEO 101
on-page factors
Site performance
@kchen_23

iacquire.com @iPullRank
SEO 101
on-page factors
Duplicate content
• http://www.xxxxx.com/a/jobs/list/q-software+developer
• http://www.xxxxx.com/a/jobs/list/q-Software+developer
• http://www.xxxxx.com/a/jobs/list/q-software+Developer
• http://www.indeed.com
• https://www.indeed.com
• http://indeed.com

iacquire.com
SEO 101
on-page factors
301 Redirect
• A permanent server redirect - a
change of address for a web
page found in the htaccess file on
apache servers. Also useful for
dealing with canonical issues.
• New url can pick up 90%-99%
SEO juice from old url
@kchen_23

iacquire.com
SEO 101
on-page factors
• http://www.bikebandit.com/apparel-accessories
• http://www.bikebandit.com/gear-apparel
@kchen_23

iacquire.com
SEO 101
on-page factors
Rel=“canonical”
• The rel=canonical tag passes the
same amount of link juice
(ranking power) as a 301
redirect, and often takes up much
less development time to
implement.
@kchen_23

iacquire.com
SEO 101
on-page factors
URLs
@kchen_23

iacquire.com
SEO 101
on-page factors
• The index and actual counts are roughly equivalent
• The index count is significantly smaller than the actual
count
• The index count is significantly larger than the actual
count
URLs
@kchen_23

OFF-PAGE
LINKS TRUST
SOCIAL PERSONAL
@kchen_23

iacquire.com
SEO 101
off-page factors
@kchen_23
Trust/social

iacquire.com
SEO 101
off-page factors
@kchen_23
linkS

iacquire.com
SEO 101
Careerprousa.org
@kchen_23

iacquire.com
SEO 101
Careerprousa.org
@kchen_23
bad
URLS

iacquire.com
SEO 101
Careerprousa.org
@kchen_23
Better
URLS

@kchen_23
Always ask
yourself three
Questions:
1. Do you know what is your
business?
2. Does your website show your
business correctly?
3. Do visitors know your website’s
business?

wwww.iacquire.com
Thank You and
Q&ATwit/wechat: @kchen_23
kchen958@gmail.com

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The report *State of D2C in India: A Logistics Update* talks about the evolving dynamics of the d2C landscape with a particular focus on how brands navigate the complexities of logistics. Third Party Logistics enablers emerge indispensable partners in facilitating the growth journey of D2C brands, offering cost-effective solutions tailored to their specific needs. As D2C brands continue to expand, they encounter heightened operational complexities with logistics standing out as a significant challenge. Logistics not only represents a substantial cost component for the brands but also directly influences the customer experience. Establishing efficient logistics operations while keeping costs low is therefore a crucial objective for brands. The report highlights how 3PLs are meeting the rising demands of D2C brands, supporting their expansion both online and offline, and paving the way for sustainable, scalable growth in this fast-paced market.

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Seo 101

1. SEO 101 ON-PAGE & OFF PAGE OPTIMIZATIONNYC analytics @kchen_23

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Editor's Notes

人与社会的关系
图片的名字也是非常重要的
结构一定要有纵深.重要page都一定可以在从homepage几下就到
结构一定要有纵深.重要page都一定可以在从homepage几下就到
结构一定要有纵深.重要page都一定可以在从homepage几下就到

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