This document discusses several case studies that demonstrate how adding scents to retail environments can increase sales and spending. Specifically, it describes how Nike saw an 84% increase in sneaker purchases and customers willing to pay more when stores were scented. A gaming house saw a 45% increase in spending and Dunkin Donuts saw a 29% increase in nearby store sales when scents were added digitally. Bookstores in Belgium saw a 40% increase in cooking book and women's novel sales and a 29% increase in other book sales when chocolate scent was added.

1. Sensory marketing
Case Studies

2. Nike
 Smell and Taste Institute carried out a research
from Nike stores: according to this study, 84% of
customers were more likely to buy sneakers in a
scented store. They were even willing to pay 10€
more for the same pair of shoes.

3. Gaming House
 According to a study from the International
Journal of Marketing (1995): the amount of money
spent in Gaming Houses increased by 45% when
they added scent to their stores.

4. Dunkin Donuts
 Company added the smell of coffee to their
Digital Signage-advertising in mass transport in
South Korea. Sales in store next to bus stops
increased by 29%.

5. Bookstores in Belgium
 Time Magazine in Belgium published a study from
bookstores. This study lasted for 10 days and
demonstrated that after adding chocolate scent,
the sales of Cooking Books and Novels for women
increased by 40%. The sales of other books
increased by 29%.

6. Elektrolux
 Company used a scent of roasted onion on a trade
show of kitchen appliances and experienced
hundreds of customers in their shop.

7. Slovak National Theater
 A study carried out by Store Media in 2016 showed
huge changes in revenue in Theater's Restaurant
after adding coffee scent to the area. All cakes
and pastries were sold out.

8. Sensory Marketing Institute
 Sensory Marketing Institute carried out a research
on customer behaviour in New York. The research
showed that the time customers spent in stores
increased by 25-40% after adding a citrus scent.

9. www.storemedia.eu
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