This document provides tips for using Twitter more effectively to promote news stories and increase engagement. It recommends including photos and videos in tweets, as they receive higher engagement rates than text-only tweets. The document also discusses using hashtags like #contexthashtags to provide more context, #socialhashtags to engage audiences on current topics, and #brandinghashtags to promote the news brand. Interacting with followers by asking questions and retweeting user content is also suggested to build loyalty and start conversations.
The document discusses the growing popularity of social networking sites like Twitter. It notes that over 70% of internet users visited a social networking site in June 2009, a 29% increase from the previous year. While Twitter grew the most with 800,000 visitors that month, up from just 13,000 in the previous year. The document provides tips for using Twitter as a library, such as signing up, following other librarians, sending tweets, and using hashtags. It also discusses developing social media policies and etiquette for professional and personal use.
The document provides tips for growing a Twitter audience, including following influencers in your topic area, engaging with your followers by replying and retweeting, using tools to find inactive followers to unfollow, and focusing on creating quality content that will encourage others to follow you. It recommends directories, articles, and Twitter searches to find influential users to follow as well as tools to identify inactive followers who are not engaging. The key is to exchange value with others on Twitter through engaging content and conversations in order to deepen connections and increase followers over time.
Twitter is a microblogging platform that allows users to post short updates called tweets. Tweets are limited to 140 characters and can include hashtags, which are keywords preceded by a # symbol that link to other tweets on the same topic. Hashtags help people find tweets about trending topics and allow information to spread in real-time. However, campaigns using vague hashtags can be hijacked, as seen when McDonald's #McDstories was used to criticize the company.
Karen Workman, senior staff editor for The New York Times, helps journalists answer the question: Am I Doing Social Media Right? She talks about how to use Facebook and Twitter differently and how to maximize your use of Twitter lists. She also discusses metrics to use to measure your success at social media. This presentation -- Am I Doing Social Media Right? Maximizing Your Use of Social Media for Personal Branding and Audience Engagement -- was part of the Las Vegas NewsTrain on Oct. 10-11, 2014. It was updated for DeKalb, Illinois, NewsTrain Oct. 29-30, 2015. Please see an associated handout: Am I Doing Social Media Right? NewsTrain is a traveling workshop for journalists sponsored by Associated Press Media Editors. For more information, visit http://bit.ly/NewsTrain
This document provides an overview of Snapchat and its growing popularity and business uses. It discusses how Snapchat has expanded beyond teens to become a major social media platform, with over 10 billion video views per day. Several articles and case studies are referenced that discuss how businesses can use Snapchat for relationship building, event marketing, and direct communications with clients in a more personal way compared to other social media platforms. The document promotes exploring Snapchat's potential for business use.
1) Social media monitoring tools and web analytics can provide real-time intelligence on conversations and trends on the internet.
2) A study of 3 million tweets found that the frequency and content of tweets about movies like Avatar could accurately predict their box office takings.
3) Consent and engagement with stakeholders is gained through discovery, consumption, interaction and connection on social platforms and with real-time feedback.
This document provides tips for using Twitter more effectively to promote news stories and increase engagement. It recommends including photos and videos in tweets, as they receive higher engagement rates than text-only tweets. The document also discusses using hashtags like #contexthashtags to provide more context, #socialhashtags to engage audiences on current topics, and #brandinghashtags to promote the news brand. Interacting with followers by asking questions and retweeting user content is also suggested to build loyalty and start conversations.
The document discusses the growing popularity of social networking sites like Twitter. It notes that over 70% of internet users visited a social networking site in June 2009, a 29% increase from the previous year. While Twitter grew the most with 800,000 visitors that month, up from just 13,000 in the previous year. The document provides tips for using Twitter as a library, such as signing up, following other librarians, sending tweets, and using hashtags. It also discusses developing social media policies and etiquette for professional and personal use.
The document provides tips for growing a Twitter audience, including following influencers in your topic area, engaging with your followers by replying and retweeting, using tools to find inactive followers to unfollow, and focusing on creating quality content that will encourage others to follow you. It recommends directories, articles, and Twitter searches to find influential users to follow as well as tools to identify inactive followers who are not engaging. The key is to exchange value with others on Twitter through engaging content and conversations in order to deepen connections and increase followers over time.
Twitter is a microblogging platform that allows users to post short updates called tweets. Tweets are limited to 140 characters and can include hashtags, which are keywords preceded by a # symbol that link to other tweets on the same topic. Hashtags help people find tweets about trending topics and allow information to spread in real-time. However, campaigns using vague hashtags can be hijacked, as seen when McDonald's #McDstories was used to criticize the company.
Karen Workman, senior staff editor for The New York Times, helps journalists answer the question: Am I Doing Social Media Right? She talks about how to use Facebook and Twitter differently and how to maximize your use of Twitter lists. She also discusses metrics to use to measure your success at social media. This presentation -- Am I Doing Social Media Right? Maximizing Your Use of Social Media for Personal Branding and Audience Engagement -- was part of the Las Vegas NewsTrain on Oct. 10-11, 2014. It was updated for DeKalb, Illinois, NewsTrain Oct. 29-30, 2015. Please see an associated handout: Am I Doing Social Media Right? NewsTrain is a traveling workshop for journalists sponsored by Associated Press Media Editors. For more information, visit http://bit.ly/NewsTrain
This document provides an overview of Snapchat and its growing popularity and business uses. It discusses how Snapchat has expanded beyond teens to become a major social media platform, with over 10 billion video views per day. Several articles and case studies are referenced that discuss how businesses can use Snapchat for relationship building, event marketing, and direct communications with clients in a more personal way compared to other social media platforms. The document promotes exploring Snapchat's potential for business use.
1) Social media monitoring tools and web analytics can provide real-time intelligence on conversations and trends on the internet.
2) A study of 3 million tweets found that the frequency and content of tweets about movies like Avatar could accurately predict their box office takings.
3) Consent and engagement with stakeholders is gained through discovery, consumption, interaction and connection on social platforms and with real-time feedback.
This document summarizes a social media workshop covering best practices for platforms like Instagram, Twitter, and Facebook. It provides tips on using hashtags, engaging followers, and tools for editing photos and scheduling posts. Analytics for measuring engagement on each channel is discussed. A case study shows how focusing social media efforts on Facebook for a dive company increased their reach, shares, and calls to action. The workshop concludes with a Q&A troubleshooting session.
How to use Snapchat and how media companies are using Snapchat as a tool for reaching a new audience in 2015. Includes interviews with The New York Times, Mashable and NPR. Also includes information on how the Drake School of Journalism and Mass Communication is using Snapchat.
This document provides a 5-step guide to starting a Snapchat marketing campaign:
1) Set up a Snapchat account and announce your presence on all social media platforms.
2) Give followers a reward like a contest for following you to build engagement.
3) Create engaging, visual content using Snapchat's story feature to keep followers interested.
After researching over a thousand Twitter Tools for the Twitter Tools Book I came across many tools that tried to add value by presenting a different way to visualize or analyze your tweets, the people in your network, and the tweets from the people in your network.
How to Use Social Media In-built Analytics for Improved Content MarketingTechShu
There are hundreds of analytics tools available, however, major social networks offer their own analytics platforms. In this article, we will discuss how to use Facebook Insights and Twitter Analytics for better social media marketing.
A quick guide to winning content for researchers as part of our Social Media for Researchers series.
For full Social Media for Researchers guide, visit http://col.st/2Jb8o. A CSU log-in is required; however, this SlideShare and future presentations are open to the public.
This document provides tips on how to effectively use social media automation for marketing purposes. It recommends automating tasks like posting engaging content at optimal times, leveraging evergreen content, and monitoring social mentions to free up time while maintaining engagement. It warns against automating direct messages, comments, or sensitive topics like current events. The key is to automate non-personal tasks but still maintain a human touch by reading scheduled posts and responding to users in real-time to avoid seeming like a robot. Tools like IFTTT, Tailwind, and Post Planner can help automate tasks while optimizing efforts across multiple social networks.
14 ways brands and marketers can use Snapchat:
A quick guide and thought starters for marketers who want to create relevant conversations via Snapchat.
Social Media Strategy: Tips by Lukasz ZeleznySemrush
This document discusses strategies for using social media platforms like Twitter, LinkedIn, and Hootsuite. It provides tips for setting up accounts, engaging followers, scheduling posts, tracking brand mentions, and automating content. Fitness and wellness content is also highlighted as a topic that can be effectively shared across social media. The document encourages networking via platforms like LinkedIn and interacting with followers to build audiences and promote posts and links.
The document discusses an experiment by the author to increase views on their Medium articles by optimizing headlines based on statistical data. Some key findings from analyzing millions of headlines include that phrases like "This will make you..." and "This is why..." perform well. The author plans to incorporate these phrases into headlines while still reflecting the article content. They will track views and read ratios to see if this strategy increases engagement. The author typically gets around 50 views per article and aims to improve that through their experiment.
This document provides best practices for using social media, specifically blogging and Twitter, to report on a journalist's beat, develop story ideas and sources, and engage with readers. It recommends starting small with social media and being patient as a following develops over time. The document also suggests alternating between short and long blog posts, previewing upcoming stories, and engaging with readers through comments.
The document discusses the National Weather Service's use of Twitter to gather weather reports from the public. It outlines how people can tweet eyewitness weather observations using hashtags like #wxreport to share information about tornadoes, hail or flooding. The NWS wants to tap into these citizen reports to supplement its own data and get more real-time feedback. While tweets provide potential benefits, there are also disadvantages like incorrect reports that must be monitored. The NWS plans to expand its Twitter presence to gather more localized storm data.
Looking for new tips on how to stay current and engaged on social media? Check out the following 7 statistics that can raise your social media engagement rate.
The most effective method to get more followers on instagramkaiumhussain
Instagram can be a highly targetable, visual marketing channel for your brand and an opportunity to build a loyal audience that grows with your business.
In fact, over 500 million Instagram users browse the app every day, making it home to some of the most engaged audiences around.
But like any social network, there are right ways to use your Instagram profile, wrong ways, and clever ways.
In this post, we’ll show you how to grow your Instagram profile and increase engagement with a massive following over time—one that’s full of real fans, not inactive fake followers.
Top Ten Tips for Improving Social Media Exposure for the Aesthetic PracticeCosmetic Social Media
Ten+ pearls of wisdom for optimizing your social media strategy. This talk was given at Vegas Cosmetic Surgery and Dermatology conference on June 15, 2015.
Twitter is a social networking and microblogging tool that allows users to post short updates called tweets that are up to 140 characters in length. Users can follow other users and see their tweets in their timeline. Nonprofits are increasingly using Twitter to build communities and share information. The presentation provided guidance on setting up a Twitter account, following others, tweeting etiquette, and additional Twitter resources.
1) Twitter is a public platform where anything shared can be seen by anyone. It is best used by complementing other online activities rather than as a primary focus.
2) There are different models for using Twitter including listening to gather information, relationship building through networking and community engagement, and providing a service through sharing advice and requiring an engaged following.
3) Crafting a strong bio and handle, using hashtags, participating in conversations, cross-promoting on other platforms, and consistently tweeting quality content can help users start growing their following on Twitter.
This document discusses various HTML5 mobile frameworks that can be used for developing responsive mobile websites. It provides an overview of some popular frameworks like Bootstrap, Foundation, Sencha Touch, and jQuery Mobile. It also mentions HTML5 Boilerplate and 320 and Up as good options for rapid prototyping and building responsive designs in a mobile-first way. The document highlights advantages of each framework and considerations around browser inconsistencies when targeting multiple mobile devices.
This document summarizes a social media workshop covering best practices for platforms like Instagram, Twitter, and Facebook. It provides tips on using hashtags, engaging followers, and tools for editing photos and scheduling posts. Analytics for measuring engagement on each channel is discussed. A case study shows how focusing social media efforts on Facebook for a dive company increased their reach, shares, and calls to action. The workshop concludes with a Q&A troubleshooting session.
How to use Snapchat and how media companies are using Snapchat as a tool for reaching a new audience in 2015. Includes interviews with The New York Times, Mashable and NPR. Also includes information on how the Drake School of Journalism and Mass Communication is using Snapchat.
This document provides a 5-step guide to starting a Snapchat marketing campaign:
1) Set up a Snapchat account and announce your presence on all social media platforms.
2) Give followers a reward like a contest for following you to build engagement.
3) Create engaging, visual content using Snapchat's story feature to keep followers interested.
After researching over a thousand Twitter Tools for the Twitter Tools Book I came across many tools that tried to add value by presenting a different way to visualize or analyze your tweets, the people in your network, and the tweets from the people in your network.
How to Use Social Media In-built Analytics for Improved Content MarketingTechShu
There are hundreds of analytics tools available, however, major social networks offer their own analytics platforms. In this article, we will discuss how to use Facebook Insights and Twitter Analytics for better social media marketing.
A quick guide to winning content for researchers as part of our Social Media for Researchers series.
For full Social Media for Researchers guide, visit http://col.st/2Jb8o. A CSU log-in is required; however, this SlideShare and future presentations are open to the public.
This document provides tips on how to effectively use social media automation for marketing purposes. It recommends automating tasks like posting engaging content at optimal times, leveraging evergreen content, and monitoring social mentions to free up time while maintaining engagement. It warns against automating direct messages, comments, or sensitive topics like current events. The key is to automate non-personal tasks but still maintain a human touch by reading scheduled posts and responding to users in real-time to avoid seeming like a robot. Tools like IFTTT, Tailwind, and Post Planner can help automate tasks while optimizing efforts across multiple social networks.
14 ways brands and marketers can use Snapchat:
A quick guide and thought starters for marketers who want to create relevant conversations via Snapchat.
Social Media Strategy: Tips by Lukasz ZeleznySemrush
This document discusses strategies for using social media platforms like Twitter, LinkedIn, and Hootsuite. It provides tips for setting up accounts, engaging followers, scheduling posts, tracking brand mentions, and automating content. Fitness and wellness content is also highlighted as a topic that can be effectively shared across social media. The document encourages networking via platforms like LinkedIn and interacting with followers to build audiences and promote posts and links.
The document discusses an experiment by the author to increase views on their Medium articles by optimizing headlines based on statistical data. Some key findings from analyzing millions of headlines include that phrases like "This will make you..." and "This is why..." perform well. The author plans to incorporate these phrases into headlines while still reflecting the article content. They will track views and read ratios to see if this strategy increases engagement. The author typically gets around 50 views per article and aims to improve that through their experiment.
This document provides best practices for using social media, specifically blogging and Twitter, to report on a journalist's beat, develop story ideas and sources, and engage with readers. It recommends starting small with social media and being patient as a following develops over time. The document also suggests alternating between short and long blog posts, previewing upcoming stories, and engaging with readers through comments.
The document discusses the National Weather Service's use of Twitter to gather weather reports from the public. It outlines how people can tweet eyewitness weather observations using hashtags like #wxreport to share information about tornadoes, hail or flooding. The NWS wants to tap into these citizen reports to supplement its own data and get more real-time feedback. While tweets provide potential benefits, there are also disadvantages like incorrect reports that must be monitored. The NWS plans to expand its Twitter presence to gather more localized storm data.
Looking for new tips on how to stay current and engaged on social media? Check out the following 7 statistics that can raise your social media engagement rate.
The most effective method to get more followers on instagramkaiumhussain
Instagram can be a highly targetable, visual marketing channel for your brand and an opportunity to build a loyal audience that grows with your business.
In fact, over 500 million Instagram users browse the app every day, making it home to some of the most engaged audiences around.
But like any social network, there are right ways to use your Instagram profile, wrong ways, and clever ways.
In this post, we’ll show you how to grow your Instagram profile and increase engagement with a massive following over time—one that’s full of real fans, not inactive fake followers.
Top Ten Tips for Improving Social Media Exposure for the Aesthetic PracticeCosmetic Social Media
Ten+ pearls of wisdom for optimizing your social media strategy. This talk was given at Vegas Cosmetic Surgery and Dermatology conference on June 15, 2015.
Twitter is a social networking and microblogging tool that allows users to post short updates called tweets that are up to 140 characters in length. Users can follow other users and see their tweets in their timeline. Nonprofits are increasingly using Twitter to build communities and share information. The presentation provided guidance on setting up a Twitter account, following others, tweeting etiquette, and additional Twitter resources.
1) Twitter is a public platform where anything shared can be seen by anyone. It is best used by complementing other online activities rather than as a primary focus.
2) There are different models for using Twitter including listening to gather information, relationship building through networking and community engagement, and providing a service through sharing advice and requiring an engaged following.
3) Crafting a strong bio and handle, using hashtags, participating in conversations, cross-promoting on other platforms, and consistently tweeting quality content can help users start growing their following on Twitter.
This document discusses various HTML5 mobile frameworks that can be used for developing responsive mobile websites. It provides an overview of some popular frameworks like Bootstrap, Foundation, Sencha Touch, and jQuery Mobile. It also mentions HTML5 Boilerplate and 320 and Up as good options for rapid prototyping and building responsive designs in a mobile-first way. The document highlights advantages of each framework and considerations around browser inconsistencies when targeting multiple mobile devices.
The document outlines best practices for social business. It discusses what social business is and why companies should engage in it. Examples are provided of companies that successfully use social media for customer service and marketing. Tools for measuring social media engagement and analyzing audiences are also presented.
Social Analytics - Pubcon New Orleans - Alan K'necht & Adam ProehlAdam Proehl
This document summarizes a presentation on measuring social media. It discusses the top 10 most frequently asked questions about social media measurement, including which reported metrics are misleading and how to tell if people are engaged with social media content. Examples are provided of both large brands like Starbucks and smaller brands doing social media measurement well. The presentation emphasizes measuring meaningful engagement over vanity metrics and using available analytics tools before investing in expensive new ones.
The document provides an overview of Adam Proehl's presentation on search engine marketing basics, which includes discussing the history and current state of search, getting started with keyword research, the basics of search engine optimization (SEO), paid search advertising through cost per click (CPC), and recommended tools. The presentation is intended as an introductory level overview of key concepts in search engine marketing.
Adam Proehl - SEMPO Atlanta. October 1, 2010 Topic: Social Media - including ...Allison Fabella
The document provides an overview of key metrics and tools for measuring social media performance and engagement. It discusses common metrics like mentions, sentiment, share of voice, influencers and velocity. It also notes limitations of metrics and the need for manual review. The document then reviews a variety of free and paid tools for tracking social media across platforms like Twitter, Facebook, blogs and more. It provides the name, description and URL for each tool.
Pubcon Vegas 2010 - Social Media: Measurements & ToolsAdam Proehl
This document discusses various social media measurement tools and metrics. It begins with an overview of common metrics like mentions, sentiment, share of voice, influencers, velocity, reach and share metrics. It then discusses limitations of social media dashboards and similarities to web analytics. The main section recommends focusing on actionable metrics that provide insights rather than just numbers. It emphasizes understanding context and motivations rather than just volume of actions. The document concludes by providing examples of free social media measurement and analytics tools.
The document provides an overview of Twitter, including:
1. Twitter allows users to post short "tweets" of up to 140 characters to share updates and follow discussions from other users.
2. It launched in 2006 and has grown significantly since then, with over 10% of internet users estimated to have Twitter accounts in 2009.
3. Key aspects of Twitter include tweets, retweets, hashtags, following other users, and direct messages. The document also provides tips on using Twitter effectively.
The document provides an overview of a social media bootcamp presented by Sarah Evans. It covers key topics like social network overviews, PR and marketing on social platforms, social media news releases, influencers, crisis management, monitoring and analytics. The bootcamp also discusses goals, strategies and tactics for various social networks including Twitter, Facebook, Foursquare, YouTube and using social media for PR outreach. Case studies are presented on how brands like Old Spice and news organizations have effectively used social media. Advice is provided on engaging audiences, responding to crises and connecting with journalists on social platforms. Tools for different social networks are also highlighted.
Social Media... Woop! Woop! (February 2012)Ed Cook
The document discusses various topics related to social media usage statistics and trends. It provides statistics on the number of social media users worldwide, top countries using Twitter, percentage of populations using Facebook in various countries/regions, and other usage data. It also discusses definitions and views of social media, how it is changing communications and business, and predictions for its future direction.
This presentation reviews some top-level principles that go into a listening strategy. We also show some examples of tools that are used for listening and analytics/reporting.
Social Media Presentation for Catholic OrganizationsMolly Nichelson
This document discusses social media and provides statistics about major platforms like Twitter, Facebook, YouTube, and LinkedIn. It encourages organizations to engage on social media by establishing accounts, monitoring conversations, and regularly posting valuable content to engage followers. Best practices include designating staff to manage accounts, monitoring for mistakes or inappropriate content, and using social media to disseminate news, events and engage with members.
Twitter is all the rage, but is it right for government communications? This session takes you through the basics of Twitter and provides actionable steps to get started, along with real-life examples of government and social change agents using the service.
Authors: Sam Mandolfo & John Kreicbergs
Add'l Credits: Mark Logan, Joe Grigsby
Each and every one of us owns a personal and professional brand that we must manage. From digital natives to technophobes, from advertising junior creatives to CEOs, we now must embrace the role that online social media tools can and do play in shaping that brand. Looking for a job? Want to make new professional connections? Or simply wondering how you can amp your online image? Then come and learn the how-tos, don’t-dos and self-branding horror stories around LinkedIn, Facebook and Twitter.
The document discusses the importance of social media listening for building relationships. It emphasizes that listening must be an organizational process supported by leadership. Organizations should listen across various social media platforms to keywords, mentions of the organization, products, executives, events, causes and more. When responding, organizations should provide feedback, answer questions, and share insights while also looking forward and backward. Regular measurement of social media listening efforts is important to assess impact over time.
Social Media for Personal & Professional use. heleenamckinney
Heleena McKinney and Erin Hart created this presentation to give the our internal organizations an overview into using social media effectively - both in personal use, in general business use and for business use in healthcare. We covered a variety of perspectives and used examples as they relate to our medical community & city - Cincinnati! Feel free to contact us for opportunities, for further information or to get the corresponding notes for each slide. Also please note that many slides have links within them to take you to videos - such as clicking the "grocery cart" in Slide #5. The referral to #epicBYOB - corresponds to "Bring Your Own Breakfast" presentations held at our organizations monthly to discuss relevant topics in healthcare. Thank You!
Social Media Monitoring—A presentation for @MidwestBrian Huonker
Why Social Media Monitoring?
The answer is simple: People trust the opinions of others more than brand advertisements, official websites or PR releases. In fact, people trust the opinion of others, especially their peers, more than almost anything. This means that online opinions on your brands and products really matter. Quite a lot, to be frank. So, let us list a number of reasons for you to keep a close eye on the online chatterbox:
- Measuring Marketing effectiveness
- Manage crisis pro-actively
- Do effective online public relations
- Benchmark your competition
- Identify new market opportunities
- Get market insights in the most cost effective manner
Learn more about the @Midwest Social Media Conference by visiting atMidwest.com.
This document provides an introduction to Twitter, explaining what it is, how it works, its growing user base, and how educational and commercial organizations are using it. It begins with basic questions like what Twitter is, then describes how it functions through concepts like following, retweeting and hashtags. Statistics show Twitter has hundreds of millions of users and growing demographics. Examples illustrate how organizations are engaging audiences on Twitter. Best practices advise focusing on conversations and relationships to succeed on the platform.
Top 10 Tips for Social Media EngagementAdam Hirsch
Adam Hirsch gave a presentation on social media engagement tips. He discussed defining your brand, finding your audience, distribution strategies, metrics and analytics, tools to use, and tips for engagement. The key points were to be authentic, engage with others, adapt your strategy over time, and test different tactics through practice. Hirsch emphasized building communities through engagement and sharing valuable resources with others.
Social Media Training with CARD – Collaborating Agencies Responding to DisastersDan Cohen
The document provides guidance on using social media to communicate goals and strategies. It discusses using Twitter to build presence and inform followers, using Facebook to build a fan base and engage audiences, and using LinkedIn to integrate professional networks. It emphasizes listening first before contributing on social media and making strategic use of tools like videos, photos and metrics to maximize impact.
Social Media Measurement For NonprofitsBeth Kanter
The document provides 5 tips for measuring social media efforts for non-profits: pick the right metrics to measure your objectives; track metrics across the entire customer journey or "funnel"; use a timer to track time spent on social media; test strategies in a "test kitchen" first; and take time to understand the meaning behind your metrics data. It also lists specific tools like Twitter, Bitly, and social network analysis tools that can help non-profits measure engagement, clicks, and conversions.
This social media marketing presentation is the first in a series developed for the Kinnelon NJ library to place social media marketing into perspective. It's particularly relevant for those wanting to use the tools of social media to promote themselves and/or their businesses and raise their professional profile online. With more and more customers and companies beginning online when they search for resources, it matters to be found online.
The first session puts social media into context. Subsequent sessions will examine specific social networking platforms and address audience questions.
For more information about the series, see http://smokerise-nj.blogspot.com/2011/06/social-media-series-at-kinnelon-library.html
Marketing with New Technologies Presentation by Angie A. Swartz (@aaswartz) and Christine Geltz (@geltzcomm) at the Dorothy Chandler Pavilion given July 23, 2009 as part of Reflections on Leadership-Women's Business Conference sponsored by The Metropolitan Water District of Southern California. For more information, email Angie@squaremartinimedia.com.
Social Media Analytics - BarCamp JonesboroAbbi Siler
This document provides information about analyzing social media analytics on Facebook and Twitter. It discusses viewing Insights data on Facebook Pages to understand demographics of fans and their interactions. It also reviews several Twitter analytics tools like Hootsuite, TwitterGrader, and Klout. The document emphasizes that the goal should be engaged followers rather than just numbers, and compares website analytics to social media analytics.
Similar to SEMPO Atlanta 10/01/10 Social Media Presentation (20)
Demand Generation: The Convergence of Social, Email, & AnalyticsAdam Proehl
The document discusses demand generation through the convergence of social media, email, and analytics. It provides an agenda for the discussion that includes introductions, definitions, content, social media, email, analytics, and optimization. Several definitions are then provided, including convergence and demand generation. Tactics for social media are discussed, including using content from existing materials, customer stories, and support emails to engage potential influencers and prospects on social platforms. Metrics for measuring success of paid social media targeting are also presented.
This document discusses finding and engaging influencers for marketing purposes. It begins by outlining goals like building brand awareness. It then discusses determining what types of influencers to target, such as journalists, bloggers, or peers. Measurement tools are presented to analyze influencer reach and effectiveness. The document concludes by providing tactics for engaging influencers, such as participating in Twitter chats, commenting on blogs, or leveraging current databases. The overall message is that influencer marketing is about setting goals, identifying influencers, measuring results, and engaging through participation and value-adding.
User Generated Content in a Complex Sales EnvironmentAdam Proehl
This is the presentation that Adam Proehl gave at Pubcon Vegas 2011. Topic: Leveraging Reviews & User Generated Content in a Complex Sales Environment.
This document discusses 30 social media tools for various marketing purposes such as customer support, engaging influencers, measurements, and tracking topics and brands. It provides a brief description of each tool, its website, and how it can be used. The tools range from free to starting at $15/month. The document emphasizes that no single tool can do everything and marketers should understand their objectives to choose the right tool.
2. About Me Internet Marketer since 1997 Currently Managing Partner of NordicClick Interactive in Minneapolis Best Practices Coach Hopeless Viking Fan….. Glutton for Punishment
30. Metricly Track your metrics in one place Pulls in Multiple Sources Build Custom Dashboard http://metricly.com/
31. Snip-n-Tag (Firefox Add On) Shorten URL (bit.ly, ow.ly, etc) Make it trackable in Google Analytics All in one interface from a Firefox sidebar /bH9tYH
63. Fablistic Follow all of a users likes, reviews, interests, etc Context, not just a “like”
64. Google Analytics – Tag Facebook Page Give your Facebook page a GA account profile How To: Set up a new GA profile Paste this line at the top of your FBML code: <fb:google-analytics uacct="UA-9999999-99" /> Source: www.hongkiat.com