Digital marketing is any form of marketing products or services that involves electronic devices. That's the reason it has been around for decades (because electronics have) and why it doesn't necessarily have anything to do with content marketing, Google ads, social media or retargeting.
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Who i am
I am
Dilouar Hossain (Digital Marketer)
Where I work
Founder of Creative Software
I work on any
subject
Digital Marketing, Website Development
Why I like it
Through it, I get a true insight into audience
behaviour and how my customers interact with my
content. It also provides direct opportunities for me
to engage with them in real-time. Another reason
I love digital marketing is that it is always evolving.
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3. What is Marketing
Marketing refers to activities a company undertakes to promote the buying
or selling of a product or service. Marketing includes advertising, selling, and
delivering products to consumers or other businesses. Some marketing is
done by affiliates on behalf of a company.
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Marketing Cycle
Awareness
Awareness is the state of being
conscious of something. More
specifically, is the ability to directly
know and perceive, to feel, or to be
cognizant of events.
Interest
Interest, in finance and economics, is payment
from a borrower or deposit-taking financial
institution to a lender or depositor of an
amount above repayment of the principal sum,
at a particular rate
Desire
Desire is the emotion of longing or hoping for
a person, object, or outcome. When a person
desires something or someone, their sense of
longing is excited by the enjoyment or the
thought of the item or person, and they want
to take actions to obtain their goal.
Decision
In psychology, decision-making is regarded as the
cognitive process resulting in the selection of a
belief or a course of action among several
possible alternative options. Decision-making is
the process of identifying and choosing
alternatives based on the values, preferences and
beliefs of the decision-maker.
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7. Social media
marketing
Search engine optimization Affiliate marketing
Social media marketing is the use of social
media platforms and websites to promote a
product or service. Although the terms e-
marketing and digital marketing are still
dominant in academia, social media
marketing is becoming more popular for both
practitioners and researchers.
Search engine optimization is the process
of improving the quality and quantity of
website traffic to a website or a web page
from search engines. SEO targets unpaid
traffic rather than direct traffic or paid traffic.
Affiliate marketing is a type of performance-based
marketing in which a business rewards one or more
affiliates for each visitor or customer brought by the
affiliate's own marketing efforts.
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Category Of Digital Marketing
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9. Social media marketing
Social media marketing is the process of creating content that you
have tailored to the context of each individual social media platform
in order to drive user engagement and sharing. You gaining traffic is
only the result of social media marketing.
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16. Search engine optimization
Search engine optimization is the process of improving the quality
and quantity of website traffic to a website or a web page from
search engines. SEO targets unpaid traffic rather than direct traffic
or paid traffic.
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22. Affiliate marketing
Affiliate marketing is a global industry worth well over $12 billion. Not only AM is growing fast, but it is already a
massive global industry. The statistics for 2018 are yet to come out, but in 2017 it was worth over $12 billion, with the US
and the EU leading the way.
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