This document discusses using social media, specifically Facebook, Google+, Twitter, YouTube and Flickr, for art professionals and photographers. It provides tips on setting up profiles, building networks, creating engaging content, using hashtags and more. Optimization strategies are presented for each platform along with integrating social plugins and ads. The importance of building relationships online is emphasized.
Delivered at the Plastics News Executive Forum on March 8, 2011 in Summerlin, Nevada by Eric Schwartzman. [CC] Feel free to use but please attribute www.ericschwartzman.com.
The document discusses social media and online marketing strategies. It provides tips on developing a marketing plan, including defining goals and target audiences, determining tactics, and measuring results. Various online marketing tools and tactics are also mentioned, such as using email, social networks like Facebook, blogs, and video platforms like YouTube to engage audiences and drive traffic. Search engine optimization basics are covered as well, focusing on keywords, backlinks, and on-page optimization.
Digital Communication Digital communication as part of an internal communicat...Michaela Endemann
This document discusses using social media as part of an internal communications strategy. It notes that employees are now a company's first public and that social media can improve knowledge sharing, networking, and communication both internally and with external stakeholders. However, it stresses that a strategy and guidelines are needed to properly integrate social media. Benefits include improved productivity, knowledge management, and engagement if used properly with an understanding of processes, technologies, and legal/policy implications.
This document summarizes a media services company that provides large-scale event production and digital marketing services. It offers touring event management, sponsorship activation, staffing, production, venue acquisition, and social media development. Key services also include assessment and training programs to help individuals and employees better understand themselves and develop skills. Another section discusses an interactive technology company that provides experiential environments and collects behavioral data in real-time to enhance visitor experiences.
I've Made a Record...Now What? - Houston, TX - 02/12/2014Digital Strategist
13th Annual "I've Made a Record...Now What?" Seminar is TOMORROW!
There are sessions on social media, public relations, sponsorship and endorsement, radio airplay and more. The day ends with a Keynote Interview of Wade Bowen, a singer-songwriter with 12 top five Texas Music Chart songs including six number ones.
For the past 12 years, the "Now What?" seminar has been a source of learning and networking for the burgeoning Texas music scene covering business-related matters for recording artists, musicians, songwriters, promoters, and others making music in Texas.
"I've Made a Record...Now What?" is 9:00 AM - 5:30 PM Wednesday, February 12th, at the "Show Room" at Dave & Buster's, 6010 Richmond Avenue at Fountainview in Houston.
No credit cards at the door, cash and checks only. (There is an ATM available.)
To register, click http://www.texasmusicchart.com/Pages/Seminar.htm.
The document provides an agenda for a workshop on media relations. It includes discussing why organizations conduct press relations, writing a press release, building a press list, using social media to maximize press impact, what makes a good press image, and how to handle unexpected situations. The workshop covers best practices for engaging with media and getting publicity.
The document outlines a presentation pitching an extreme social media marketing campaign to raise awareness and funds to combat hunger in the Horn of Africa. The presentation recommends repositioning the campaign's messaging to appeal to youth, engaging youth on social media platforms, and hosting a live nationwide simulcast event to connect youth groups. It provides examples and recommends specific social media tools, email marketing strategies, and follow up plans to drive ongoing participation.
10 Virtual Reality Marketing Strategies You Can Implement Now!Digital Strategist
Virtual Reality (‘VR’) gives digital marketers the opportunity to give their audience the closest experience they can get from a product, service, event or place without actually physically being there. As the lines between the physical and virtual worlds increasingly blur, VR presents marketers with an ideal way to engage their customers. In this talk, Giovanni Gallucci will show you 10 ways digital marketers can start using VR right now in campaigns.
What you will learn:
An understanding of what hardware and software is required to shoot a professional VR video; what is necessary when distributing a VR video to YouTube and Facebook. Whether you can produce a VR campaign in-house or if you need to hire an outside firm to assist them. What current VR campaigns look like, and what a successful VR campaign looks like.
Delivered at the Plastics News Executive Forum on March 8, 2011 in Summerlin, Nevada by Eric Schwartzman. [CC] Feel free to use but please attribute www.ericschwartzman.com.
The document discusses social media and online marketing strategies. It provides tips on developing a marketing plan, including defining goals and target audiences, determining tactics, and measuring results. Various online marketing tools and tactics are also mentioned, such as using email, social networks like Facebook, blogs, and video platforms like YouTube to engage audiences and drive traffic. Search engine optimization basics are covered as well, focusing on keywords, backlinks, and on-page optimization.
Digital Communication Digital communication as part of an internal communicat...Michaela Endemann
This document discusses using social media as part of an internal communications strategy. It notes that employees are now a company's first public and that social media can improve knowledge sharing, networking, and communication both internally and with external stakeholders. However, it stresses that a strategy and guidelines are needed to properly integrate social media. Benefits include improved productivity, knowledge management, and engagement if used properly with an understanding of processes, technologies, and legal/policy implications.
This document summarizes a media services company that provides large-scale event production and digital marketing services. It offers touring event management, sponsorship activation, staffing, production, venue acquisition, and social media development. Key services also include assessment and training programs to help individuals and employees better understand themselves and develop skills. Another section discusses an interactive technology company that provides experiential environments and collects behavioral data in real-time to enhance visitor experiences.
I've Made a Record...Now What? - Houston, TX - 02/12/2014Digital Strategist
13th Annual "I've Made a Record...Now What?" Seminar is TOMORROW!
There are sessions on social media, public relations, sponsorship and endorsement, radio airplay and more. The day ends with a Keynote Interview of Wade Bowen, a singer-songwriter with 12 top five Texas Music Chart songs including six number ones.
For the past 12 years, the "Now What?" seminar has been a source of learning and networking for the burgeoning Texas music scene covering business-related matters for recording artists, musicians, songwriters, promoters, and others making music in Texas.
"I've Made a Record...Now What?" is 9:00 AM - 5:30 PM Wednesday, February 12th, at the "Show Room" at Dave & Buster's, 6010 Richmond Avenue at Fountainview in Houston.
No credit cards at the door, cash and checks only. (There is an ATM available.)
To register, click http://www.texasmusicchart.com/Pages/Seminar.htm.
The document provides an agenda for a workshop on media relations. It includes discussing why organizations conduct press relations, writing a press release, building a press list, using social media to maximize press impact, what makes a good press image, and how to handle unexpected situations. The workshop covers best practices for engaging with media and getting publicity.
The document outlines a presentation pitching an extreme social media marketing campaign to raise awareness and funds to combat hunger in the Horn of Africa. The presentation recommends repositioning the campaign's messaging to appeal to youth, engaging youth on social media platforms, and hosting a live nationwide simulcast event to connect youth groups. It provides examples and recommends specific social media tools, email marketing strategies, and follow up plans to drive ongoing participation.
10 Virtual Reality Marketing Strategies You Can Implement Now!Digital Strategist
Virtual Reality (‘VR’) gives digital marketers the opportunity to give their audience the closest experience they can get from a product, service, event or place without actually physically being there. As the lines between the physical and virtual worlds increasingly blur, VR presents marketers with an ideal way to engage their customers. In this talk, Giovanni Gallucci will show you 10 ways digital marketers can start using VR right now in campaigns.
What you will learn:
An understanding of what hardware and software is required to shoot a professional VR video; what is necessary when distributing a VR video to YouTube and Facebook. Whether you can produce a VR campaign in-house or if you need to hire an outside firm to assist them. What current VR campaigns look like, and what a successful VR campaign looks like.
This document provides an overview of key topics from a digital bootcamp event held in 2011, summarizing:
1) The culture of the 21st century will be defined by digital interfaces according to Lev Manovich.
2) People protested and brought down governments before social media, demonstrating social change is possible without new technologies.
3) New models of engagement and interaction are emerging as more people and organizations adopt both websites and social media.
How to create a social media marketing plan for nonprofit organizations, steps and questions to consider when starting this process - Evonne Heyning @amoration presenting this for the 501 Nonprofit Tech Club at the Los Angeles Chamber of Commerce, June 2012
Doing Marketing in a Digital World - Digital Surrey November 2011Wild Orange Media Ltd
This document discusses the rise of digital marketing and social media. It notes that something big is happening as society has become more digital and connected online. It provides statistics on social media usage and outlines how marketers need to understand digital society and social psychology to effectively engage customers in the new media landscape. The document recommends that marketers invest in social leadership, tools, listening, and creating remarkable content in order to converse with customers rather than just shouting at them through traditional advertising.
Social Media Welcome Mat for nonprofitsJeremy Otto
Social media primer for Nonprofits, charities and causes looking to make an impact-full entrance into the world of social media as a means of effectively communicating their core messages.
This document discusses the importance of social media marketing for businesses. It notes that communication has changed and moved online, with many people now finding information and interacting through platforms like Facebook, Craigslist, YouTube, and text messaging. It emphasizes that businesses need an online presence through social networks and participation in order to effectively reach customers and be responsive to their needs and questions. The document provides examples and tips for how businesses can create profiles, pages, blogs and engage with customers online through sharing content and being responsive to build relationships.
This document discusses strategies for mixing social media and fundraising. It suggests that social media is important for fundraising because it builds trust, impacts search engine results, allows for rapid word-of-mouth sharing, and helps cultivate the next generation of donors. Both traditional and new online tools are important for fundraising, and social media should be used as part of an overall strategy to achieve specific outcomes like increasing awareness, leads, donations and more. Measurement of social media efforts is also discussed.
Our talk at Social Media Summit, 28 April 2009.
Case study - Mobile Jam Fest
How To Use Social Media To Promote Creativity, Make Positive Social Changes, And Connect People
Abby Bobé has over 10 years of experience in social media, marketing, and business. She has held roles such as SEO Specialist, Community Manager, Business Systems Analyst, and currently works as a Community Manager and Media Lead at a tech nonprofit. Her experience includes managing social media platforms like Facebook and Twitter, developing marketing campaigns, public speaking, and utilizing various tools to support her work. She holds a Bachelor's degree in Marketing and a Master's in Business Administration.
Nonprofit Communications in the Digital Ageglofstrom
This document contains information from several surveys and studies on digital marketing and social media for non-profits. It shows that the average cost per lead is $373 for traditional marketing but only $143 for digital marketing. Surveys also found that over 70% of non-profits saw returns on social media investments and over 80% used Facebook for marketing. Most non-profits had 1 or fewer full-time employees working on digital marketing and social media. The document also provides examples of traditional and digital marketing tools used by non-profits.
Social Experience Design: one method, two tools, three business tips (2012)Erin 'Folletto' Casali
One method, two tools, three business tips. Or in other words: theory of complexity, Dot Loop, Feedback, Relational Motivation, Social Usability, in-the-flow design, double-pyramid of social businesses.
This is the speech I prepared for UX Conference 2011 (Lugano) and part of the workshop I did at Digital Accademia (Venice).
Davide 'Folletto' Casali is a social experience designer who focuses on hybrid professional roles including user experience designer, social experience researcher, and startup design advisor. He founded the Baker Framework for designing social experiences and motivations. The document discusses relational motivations, tools for understanding them and designing social usability, and tips for building a social business including focusing on in-the-flow social experiences, having a double-pyramid structure with top-down and bottom-up elements, and maintaining an authentic social values.
Nonprofits are increasingly using social networks to engage with stakeholders. Key aspects of using social networks for nonprofits include:
1. Developing an online presence and profile on relevant social networks where the target audience engages.
2. Implementing a social media strategy that identifies goals, key metrics to measure, and the channels and content used to engage audiences.
3. Starting with low-risk experiments to test approaches, gather feedback, and iteratively refine strategies over time based on measured successes and challenges.
This document discusses communicating in the age of new media and social networks. It begins by explaining the differences between Web 1.0 which was about consuming information, and Web 2.0 which enables connecting, collaborating, and sharing. It then discusses how social networks work by connecting people through shared interests and friends of friends. The document also provides advice on developing a social media strategy including identifying target audiences, choosing appropriate networks and channels, establishing workflows, and experimenting to improve outreach and measurement over time.
This document summarizes a presentation on social and digital media. It discusses defining social media and provides examples of popular social media tools. It outlines why organizations should engage in social media and provides case studies of successful social media strategies, including how Jeep, Southwest Airlines, and Goodwill have benefitted from social media. The presentation emphasizes that social media allows for conversations and two-way engagement between companies and customers.
StreetWise Concepts + Culture is an award winning social marketing agency with expertise in youth culture.
Our specialties include: interactive production, web design, CMS development, brand consulting, community build + management, word-of-mouth marketing, viral marketing, event marketing, mobile marketing, social networking / social media, market research and panel management.
How to Excel at Event Marketing with Social MediaHubSpot
1) The document provides tips on how to excel at event marketing through social media and other promotional channels.
2) It discusses challenges with getting people to respond to and attend events and how to identify what attendees want.
3) The tips include creating compelling content for different social media platforms, building a registration page, writing blog posts and press releases, and using hashtags and live updates during events.
The market leading annual research report on social media use in Atlantic Canada. This is the Podcamp presentation while a detailed report is off the MediaBadger blog at mediabadger.com/blog
Visual is the future – and the future is now. This session will look at the current state-of-the-art in VR social media reality. Session links can be found at http://gallucci.net/pubcon
Today’s web users are blind to traditional marketing interruptions. Curating relevant, engaging and valuable content, such as videos, photos, social media posts and blog posts, can help to capture their attention online. To ensure you are curating the right content, sharing it via the right channels and reaching the right audiences.
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This document provides an overview of key topics from a digital bootcamp event held in 2011, summarizing:
1) The culture of the 21st century will be defined by digital interfaces according to Lev Manovich.
2) People protested and brought down governments before social media, demonstrating social change is possible without new technologies.
3) New models of engagement and interaction are emerging as more people and organizations adopt both websites and social media.
How to create a social media marketing plan for nonprofit organizations, steps and questions to consider when starting this process - Evonne Heyning @amoration presenting this for the 501 Nonprofit Tech Club at the Los Angeles Chamber of Commerce, June 2012
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This document discusses the rise of digital marketing and social media. It notes that something big is happening as society has become more digital and connected online. It provides statistics on social media usage and outlines how marketers need to understand digital society and social psychology to effectively engage customers in the new media landscape. The document recommends that marketers invest in social leadership, tools, listening, and creating remarkable content in order to converse with customers rather than just shouting at them through traditional advertising.
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This document discusses the importance of social media marketing for businesses. It notes that communication has changed and moved online, with many people now finding information and interacting through platforms like Facebook, Craigslist, YouTube, and text messaging. It emphasizes that businesses need an online presence through social networks and participation in order to effectively reach customers and be responsive to their needs and questions. The document provides examples and tips for how businesses can create profiles, pages, blogs and engage with customers online through sharing content and being responsive to build relationships.
This document discusses strategies for mixing social media and fundraising. It suggests that social media is important for fundraising because it builds trust, impacts search engine results, allows for rapid word-of-mouth sharing, and helps cultivate the next generation of donors. Both traditional and new online tools are important for fundraising, and social media should be used as part of an overall strategy to achieve specific outcomes like increasing awareness, leads, donations and more. Measurement of social media efforts is also discussed.
Our talk at Social Media Summit, 28 April 2009.
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Nonprofit Communications in the Digital Ageglofstrom
This document contains information from several surveys and studies on digital marketing and social media for non-profits. It shows that the average cost per lead is $373 for traditional marketing but only $143 for digital marketing. Surveys also found that over 70% of non-profits saw returns on social media investments and over 80% used Facebook for marketing. Most non-profits had 1 or fewer full-time employees working on digital marketing and social media. The document also provides examples of traditional and digital marketing tools used by non-profits.
Social Experience Design: one method, two tools, three business tips (2012)Erin 'Folletto' Casali
One method, two tools, three business tips. Or in other words: theory of complexity, Dot Loop, Feedback, Relational Motivation, Social Usability, in-the-flow design, double-pyramid of social businesses.
This is the speech I prepared for UX Conference 2011 (Lugano) and part of the workshop I did at Digital Accademia (Venice).
Davide 'Folletto' Casali is a social experience designer who focuses on hybrid professional roles including user experience designer, social experience researcher, and startup design advisor. He founded the Baker Framework for designing social experiences and motivations. The document discusses relational motivations, tools for understanding them and designing social usability, and tips for building a social business including focusing on in-the-flow social experiences, having a double-pyramid structure with top-down and bottom-up elements, and maintaining an authentic social values.
Nonprofits are increasingly using social networks to engage with stakeholders. Key aspects of using social networks for nonprofits include:
1. Developing an online presence and profile on relevant social networks where the target audience engages.
2. Implementing a social media strategy that identifies goals, key metrics to measure, and the channels and content used to engage audiences.
3. Starting with low-risk experiments to test approaches, gather feedback, and iteratively refine strategies over time based on measured successes and challenges.
This document discusses communicating in the age of new media and social networks. It begins by explaining the differences between Web 1.0 which was about consuming information, and Web 2.0 which enables connecting, collaborating, and sharing. It then discusses how social networks work by connecting people through shared interests and friends of friends. The document also provides advice on developing a social media strategy including identifying target audiences, choosing appropriate networks and channels, establishing workflows, and experimenting to improve outreach and measurement over time.
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This document contains tips and best practices for using social media and analytics effectively for musicians. It discusses aligning objectives with specific, measurable metrics and how to measure awareness, attention, reach, conversions and sales. It also provides definitions for different types of fans (super fans, engaged fans, ambient fans) and how to turn ambient fans into engaged fans and engaged fans into super fans. Finally, it outlines some common marketing mistakes to avoid.
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Description: “Did you wonder if you are doing your Social Media Marketing correctly? Have you taken it to the edge or are you coloring safely inside the lines? Giovanni Gallucci will show you just how far you can go in his presentation, Extreme Social Media Marketing.”
This will be different than any presentation I’ve ever given.
Today we are going to walk thru a creative brief for a campaign which involves multiple online marketing channels.
Why?
What if you don’t sell social media?
In today’s tightly-budgeted and targeted music environment, cheaper is better and free is best. Social media tools like Facebook and Twitter are the indie musicians’ best friend, a combined delivery system and vehicle for nurturing a fanbase. And shared passion is the key ingredient for getting in your fans’ faces on Facebook. Giovanni will explain how musicians should effectively use social media for outreach, funding, finding gigs, connecting with other musicians, making the most of festivals, and connecting with journalists to promote their music
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Partecipate alla presentazione per immergervi in una storia di interoperabilità, standard e formati aperti, per poi discutere del ruolo importante che i contributori hanno in una comunità open source sostenibile.
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Cosa hanno in comune un mattoncino Lego e la backdoor XZ?
Facebook Tips, Tricks, & Hacks for Tech Start-Ups
1. Art Professionals of Texas
To Tweet
Social Not To Tweet
To Tweet Or Media
July 14, 2012
OrTweet
To
Not
@giovanni
1
2. Thank You! Art Professionals of Texas
@giovanni
2
3. About @giovanni Art Professionals of Texas
On one hand Giovanni is a recovering Microsoft .NET
programmer turned internet journeyman who develops online
audience growth & engagement strategies for clients in music,
media, missions, faith, film, tv, tech & causes.
On the other hand he is a professional photographer and
filmmaker who focuses on the same topics. Giovanni produces
content for GeekBeat.TV and serves as a faculty member at
Five2Media, xTrain, and Adobe TV.
And, if you’re not careful you might catch him or his work on
Troubadour, TX, a syndicated TV series airing in over 40 million
households in 140 U.S. markets each week.
@giovanni
3
7. Art Professionals of Texas
Do you have a plan?
•Differentiate
•Be Relevant
•Have a Budget
•Define Your ROI & Your ROE
•MAKE A PLAN - GOALS ARE GOOD
@giovanni
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8. Art Professionals of Texas
Do you have a plan?
•Give it legs - Give ‘em something to talk about
•Lead them to a destination or a point of conversion
•What’s a Point of Conversion?
•Provide a way to engage
•Stay engaged
•Provide the means and the incentive to share
@giovanni
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9. Art Professionals of Texas
Do you have a plan?
Word of Mouth
Webinars
Direct Links
Referring Links
Podcasting Research
Forums
Comment Marketing
Online Video
Social Networks
Email
INBOUND MARKETING Media Coverage
White Papers
Q&A Sites
Bulletin Boards
Blogs
Social Bookmarking
PR Infographics
SEO
News Photo Sharing
Direct Access Traffic
@giovanni
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11. Art Professionals of Texas
Do you have a plan?
•Define target audience
•Determine goals and objectives
•Develop and implement tactics to achieve goals
•Monitoring, measuring, & reporting
•Wash, rinse, & repeat
@giovanni
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13. Art Professionals of Texas
How Will They Find Your Art?
1% YouTube
Facebook 3% 3%
4% Flickr
Twitter 3%
Last.fm
LinkedIn
All Others
9% Vimeo
Others
25%
68%
84%
@giovanni
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14. Art Professionals of Texas
Tools Of The Trade
Email
Facebook
Flickr
Foursquare
Google+
Tumblr
Twitter
Wordpress
YouTube
@giovanni
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15. Art Professionals of Texas
Meetups
Build Your Public Seminars
Speaking
Email List!
Tradeshows
Website Email In-Store Training
Experiences
Forms &
Advertising
Touch Delivery Client
Drivers
Documents
Points Services
Industry
Newsletters Promotions Groups On-Site
Support
Team
Blog
Press Social
Releases Networks
Comments
@giovanni
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16. Art Professionals of Texas
Tools Of The Trade
Facebook Insight
Google Analytics
Grader
HARO
HootSuite
Klout
Map My Followers
PeerIndex
YouTube Insight
@giovanni
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17. Art Professionals of Texas
Tools Of The Trade
Facebook Insight
Google Analytics
Grader
HARO
HootSuite
Klout
Map My Followers
PeerIndex
YouTube Insight
@giovanni
17
18. Art Professionals of Texas
Tools Of The Trade
Facebook Insight
Google Analytics
Grader
HARO
HootSuite
Klout
Map My Followers
PeerIndex
YouTube Insight
@giovanni
18
19. Section 1 Art Professionals of Texas
SEO 101: The Very Basics
@giovanni
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20. Art Professionals of Texas
click thrus | humans
keywords & phrases | humans
back links | search engines
anchor text | search engines
@giovanni
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21. Keywords Art Professionals of Texas
How
Google
Works
(Simplified)
@giovanni
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22. Keyword Research Art Professionals of Texas
https://adwords.google.com/select/KeywordToolExternal
@giovanni
22
26. Using Your Keywords Art Professionals of Texas
The Secret Formula
Title Tag
Title of Article
H1 Tags
300 - 500 Words Per Page
3% - 5% Keyword Density
Keyword-Rich links to your page/article
@giovanni
26
27. Using Your Keywords Art Professionals of Texas
How To Write For The Web
Write for people, not machines
Focus your message
Use the language of your audience
Use - but don’t overuse - anchor text links
Add a photo & add your key phrase at the beginnin
photo caption
@giovanni
27
28. Section 2 Art Professionals of Texas
Facebook & Google+
@giovanni
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29. Social Currency Art Professionals of Texas
PR & Social Media Deal In The Same Currency
PR >WOM > Marketing > Advertising
Social Media > SEO > Email Marketing > PPC
@giovanni
29
30. Social Currency Art Professionals of Texas
PR & Social Media Deal In The Same Currency
social capital = reputation = access to resources/
access to more connections = reciprocity (favors
added up) = public accomplishments = increased
levels of trust = reputation = more social capital:
wash, rinse, repeat
@giovanni
30
58. Social Media Optimization Art Professionals of Texas
Google+ Style
You can write in bold or italic, but you just have to make
some small “additions”. To write in bold, write the word in
asterisks: *example*. If you want to write in italic, put it in
underscores: _example_. If you want the words you write to
appear cut, use a hyphen: -example-.
@giovanni
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59. Social Media Optimization Art Professionals of Texas
Optimization
Let’s talk about SEO for Facebook.
@giovanni
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70. Integrating Facebook Art Professionals of Texas
Promote Your Page Offline
@giovanni
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71. Integrating Facebook Art Professionals of Texas
Branded Applications
Be Efficient!
@giovanni
71
72. Integrating Facebook Art Professionals of Texas
Branded Applications
Mind The Performance!
@giovanni
72
73. Integrating Facebook Art Professionals of Texas
Facebook Ads
“Why do you “Like” brands on Facebook?
• Brand Invitation or Ad - 75%
•Friend Inviting - 59%
•Personal Research - 49%
@giovanni
73
74. Integrating Facebook Art Professionals of Texas
Facebook Ads
Design > Text & Image
@giovanni
74
75. Integrating Facebook Art Professionals of Texas
Facebook Ads
Targeting
@giovanni
75
76. Integrating Facebook Art Professionals of Texas
Facebook Ads
Set Daily Budget & Pricing
@giovanni
76
77. Integrating Facebook Art Professionals of Texas
Facebook Ads
Review & Pay
@giovanni
77
78. Section 3 Art Professionals of Texas
Twitter
@giovanni
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79. Section 3 Art Professionals of Texas
Best Practices For Twitter
Use a photo of yourself that’s
interesting
Follow people that YOU think are
interesting, not just b/c everyone
else is following them.
Mix in SOME personal information
Don’t SPAM - Bring value
Use twitter search to find others
Join the conversation! use the @ sign before another person’s name to
get their attention
Most importantly - create and build relationships
@giovanni
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80. Section 3 Art Professionals of Texas
Best Practices For Twitter
Establish twitter accounts for
specific demographics
Grow your twitter follower list
first
Populate twitter streams with
relevant content using Twitter
Feed or Ping.fm
Use innovative ways to get them
to follow and friend you on
facebook
Sweepstakes are terrific
@giovanni
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81. Section 3 Art Professionals of Texas
Twitter For Artists
@giovanni
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82. Section 3 Art Professionals of Texas
What Is Twitter Good For?
@giovanni
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83. Section 3 Art Professionals of Texas
Applications
@giovanni
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84. Section 3 Art Professionals of Texas
Applications
@giovanni
84
85. Section 3 Art Professionals of Texas
Applications
@giovanni
85
86. Section 4 Art Professionals of Texas
YouTube & Flickr
@giovanni
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87. Section 4 Art Professionals of Texas
Photos/Video
My Weapons Of Choice
@giovanni
87
88. Section 4 Art Professionals of Texas
Equipment
Canon 5D
Canon 7D
Canon T2i (T3i)
Canon G12
GoPro HD
iPhone
@giovanni
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89. Section 4 Art Professionals of Texas
Before
@giovanni
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90. Section 4 Art Professionals of Texas
Before
Passion: “I have never had a job I was not passionate
about.” - Kurt Podeszwa (Camp For All), SchipulCon in
the speaker room.
If you are not passionate about what you’re doing, stop.
I’m serious.
Just stop.
@giovanni
90
91. Section 4 Art Professionals of Texas
Before
Build Relationships
@giovanni
91
92. Section 4 Art Professionals of Texas
We need to reset our expectations
Anyone who says social media is free doesn’t know
squat about running an effective social media campaign.
@giovanni
92
93. Section 4 Art Professionals of Texas
We need to reset our expectations
FOR EXAMPLE: Building a portfolio (translated: work,
write, create, or shoot for free sometimes.)
But, DO NOT establish the value for your product/services at
$0.00. NEVER be available for anyone for free when THEY
request your time. NEVER.
@giovanni
93
94. Section 4 Art Professionals of Texas
We need to reset our expectations
Easy enough (kind of) if you are doing this for your
own brand. But if you have employees or a vendor
doing this for you, it just stopped being “free”.
@giovanni
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95. Section 4 Art Professionals of Texas
Photography as a Social Tool
@giovanni
95
96. Section 4 Art Professionals of Texas
Photos on Google+
@giovanni
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97. Section 4 Art Professionals of Texas
Photos on Facebook
@giovanni
97
98. Section 4 Art Professionals of Texas
Photos on Pinterest
@giovanni
98
99. Section 4 Art Professionals of Texas
Photos on Instagram
@giovanni
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100. Section 4 Art Professionals of Texas
iPhoto Metadata
@giovanni
100
101. Section 4 Art Professionals of Texas
Aperture Metadata
@giovanni
101
102. Section 4 Art Professionals of Texas
What the user sees on Google+
@giovanni
102
103. Section 4 Art Professionals of Texas
What the user sees on Facebook
@giovanni
103
104. Video SEO Art Professionals of Texas
How About Video?
@giovanni
104
105. Video SEO Art Professionals of Texas
How About Video?
@giovanni
105
106. Video SEO Art Professionals of Texas
How About Video?
@giovanni
106
107. Video SEO Art Professionals of Texas
How About Video?
Video SEO Ranking Factors
-Title
-Description
-Tags
-Views
-Ratings
-Playlist Additions
-Inbound Links
-Relevance of content
-Flagging/Favorites
-Shares/Embeds
-Onsite Links
-Comments
-Age of VIdeo
-Channel Views
-Subscribers
@giovanni
107
108. Almost Over Art Professionals of Texas
Put Your Money Where Your Mouth Is
This is where I have to prove that stuff works.
@giovanni
108
109. Almost Over Art Professionals of Texas
Put Your Money Where Your Mouth Is
This is where I have to prove that stuff works.
@giovanni
109
110. Almost Over Art Professionals of Texas
Put Your Money Where Your Mouth Is
This is where I have to prove that stuff works.
@giovanni
110
111. Almost Over Art Professionals of Texas
Put Your Money Where Your Mouth Is
This is where I have to prove that stuff works.
@giovanni
111
112. Almost Over Art Professionals of Texas
Put Your Money Where Your Mouth Is
This is where I have to prove that stuff works.
@giovanni
112
113. Almost Over Art Professionals of Texas
Put Your Money Where Your Mouth Is
But can you repeat it?
@giovanni
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114. Almost Over Art Professionals of Texas
Put Your Money Where Your Mouth Is
But can you repeat it?
@giovanni
114
115. Questions? Art Professionals of Texas
Thank You
Questions?
@giovanni
115
116. Upcoming Talks Art Professionals of Texas
07.18 Integrating Social Media with Email Marketing (ROSMB)
Dallas, TX
07.22 Social Media Bootcamp (Training Connections) Nairobi,
Kenya
07.25 Kickstart Your Event With Social Media (Fort Worth
Initiative) Fort Worth, TX
08.14 Integrating Social Media with Email Marketing (Gravity
Center) Plano, TX
08.15 YouTube Basics for Business (ROSMB) Dallas, TX
more dates at http://LiveLoudTX.tumblr.com
@giovanni
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117. Thank You Art Professionals of Texas
Download this presentation!
http://LiveLoudTexas.com/preso
Giovanni Gallucci
giovanni@LiveLoudTexas.com
469.682.6978
http://LiveLoudTexas.com
google+: http://LiveLoudTexas.com/plus
facebook: http://www.facebook.com/LiveLoudTexas
linkedin: http://linkedin.com/in/LiveLoudTX
tumblr: http://LiveLoudTX.tumblr.com
twitter: http://twitter.com/giovanni
youtube: http://youtube.com/LiveLoudTX
@giovanni
117