I've Made a Record...Now What? - Houston, TX - 02/12/2014

…Now What?
Social Media For Music 101
Houston, Texas

@giovanni | 469.682.6978 | www.LiveLoudTexas.com | giovanni@gallucci.net

Who’s This Tall
Drink Of Water?


AMP be Music Troubadour, TX

KT Diaries

SXSW

Topo Chico

Bud Light

Kerrville Folk Festival

Chevrolet ACLFest Splash Media PubCon Five2Media

CMS Studios

Canada Music Week

GeekBeat.TV

NASCAR

X-Games

Gibson Guitars
Lollapalooza

Emmy Nominated

AMS Pictures JAM Magazine
Week Top 20 Agency

Dunham+Company
Dubai Digital Media Forum

17 Telly Awards

Adobe Ad

Bronco Roads

Inside Entertainment TV

41 Entertainment

xTrain

Founder of Social Media Club in Texas Webby Award
“Facebook Marketing: An Hour A Day”


What are we dealing with?


Blog, Facebook, Twitter,
Pinterest, Instagram,
Snapchat, Vine, etc.
How to choose?

Facebook vs. Instagram


18 Responses from 22,000 Fans
vs. 38 Responses from 2,300 Fans

.000818/Fan - .016/Fan

Which is a better
use of your time?

I’ll give you a hint:
It’s NEVER Facebook.

Blog, Facebook, Twitter,
Pinterest, Instagram, Snapchat,
Vine, etc. - How to choose?
Do your research, find out where your
most engaged audience is, and get social


What can a one or
two-person organization
do with limited time?

Musicians and
photographers have
a lot in common


AMP

be Music
Bronco Roads
Dunham+Company

Five2 Media
Inside Entertainment TV

JAM Magazine

Author
Developer

Editor

Filmmaker

Online Marketer

Producer

Photographer
KT Diaries
Speaker
Topo Chico
Troubadour, TX
Writer

What can a one or two-person organization do with limited time?

★
★
★
★
★
★
★
★
★

Your competition is younger
smarter
has sponsors
has agents
works longer
has a bigger fan base
has a Bandwagon
has more followers
has more YouTube views


What can a one or two-person organization do with limited time?

★
★
★
★
★
★
★
★

You can quit making excuses.
Adapt.
Focus your efforts.
Work long hours.
Learn the business side of
the business.
LOVE what you do.
CONNECT with your fans.
Work longer hours.


How to make postings
search-friendly.


How to make postings search-friendly.


How do search engines work?
click thrus | humans
keywords & phrases | humans
backlinks | search engines
anchor text | search engines



Secret Formula Stuff
★
★
★
★
★
★

Title Tag
Title of Article
H1 Tags
300 - 500 Words Per Page
3% - 5% Keyword Density
Keyword-Rich links to your page/
article



★
★
★
★
★

Write for people, not machines
Focus your message
Use the language of your audience
Use - but don’t overuse - anchor text
links
Add a photo & add your key phrase at
the beginning of the photo caption



★

Have a specific audience in mind
!

★
★
★
★
★

Who is the audience?
What do the want to hear about or see?
Where will it have the most effect?
When is the best time to distribute it?
Why should my audience care?
!

★
★

Share your content socially
Write naturally



Start With Your Photos



Photo SEO Tips


How to use YouTube effectively.


Video SEO Tips


Video SEO Tips
Video SEO Ranking Factors
!

★
★
★
★
★
★
★
★
★
★
★
★
★
★
★
★

Title
Description
Tags
Views
Google+ Authorship Status
Ratings
Playlist Additions
Inbound Links
Relevance of content
Flagging/Favorites
Shares/Embeds
Onsite Links
Comments
Age of Video
Channel Views
Subscribers 



★ Titles,

Descriptions, Tags,
Engagement
★ Reach out!
★ Google+,

Facebook, Twitter
(Analytics)


Engage & Capture



5

Marketing vs. Performing

Engage & Capture
★

Description



5

Change Lives
★

How can we
differentiate ourselves
as artists, management,
and content creators
from the competition?
!

★

We need to find ways
that will get the
attention of fans and
peers alike.



Change Lives



5

Change Lives
★

How can we
differentiate
ourselves as
artists,
management,
and content
creators from
the
competition.
!

★

We need to find
ways that will
get the
attention of
fans and peers
alike.


How do recent
Facebook changes
affect me?

How do recent Facebook changes affect me?

*via moz.com


★
★
★
★
★
★
★

Focus, focus, focus on engagement.
Study, analyze, and understand why your fans
click the like button for your content.
Avoid overusing strong calls to action.
Avoid using memes.
Analyze outbound links to determine which source
is the most well received.
Increase post frequency.
Test different times of day for different types
of content (e.g. news stories in the morning and
product promotions in the evenings).



★Commit

to 4 different types of posts per day
★Ask your fans questions
★DO NOT ASK FANS TO “LIKE” ANYTHING!!!
★Look at your stats and act accordingly
★You goal is to increase Engagement and
Sharing


Does search optimization take time? Money? Geeks?


Does search optimization take time? Money? Geeks?

yes. yes it does.


How to set a
social media
strategy.

How to set a social media strategy.


How to set a social media strategy.
★Define

target audience
★Determine goals and objectives
★Develop and implement tactics to
achieve goals
★Monitoring, measuring, & reporting
★Wash, rinse, & repeat


Who’s Doing It
Well?

Who’s Doing It Well?


http://LiveLoudTexas.com/slides


Questions?


Thank You
giovanni gallucci
469.682.6978
twitter.com/giovanni
giovanni@gallucci.net
http://LiveLoudTexas.com

I've Made a Record...Now What? - Houston, TX - 02/12/2014

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I've Made a Record...Now What? - Houston, TX - 02/12/2014