This document discusses trends in nonprofit fundraising in a post-COVID world. It identifies three key trends: 1) A shift to digital-first fundraising with increased individual giving online, a need for transparency and accountability, and opportunities for innovation. 2) More flexible funding models from donors and a need for nonprofits to diversify funding sources and be impactful, efficient and transparent. 3) The importance of finding niche focus areas and communities to serve as funding shifts, being aware of growing wealth gaps, and positioning for long-term success. The document promotes a new global digital fundraising service to help nonprofits professionalize fundraising.

1. Fundraising in a
post - COVID 19
world

2. WHO
Vanessa Buvens
Senior Consultant
Christian Meyer zu Natrup
Managing Director
WHAT
We build better NGOs
We help them to be funded
better

3. 3 trends here to stay
1. Fast-track: digital-first (and
last)
2. Flexing organisational
muscles…and funding
3. Your place in the post-Covid19
ecosystem

4. 1. DIGITAL - FIRST
● 10 to 20% increase in individual giving between
2020-2021…(yes!)
● Donor fatigue…a myth? Engage and tell a story
● Design for digital first… + infrastructure, talent,
training
● Transparency and accountability
● Innovations to watch
Jim Collins and Jerry Porras

5. 2. FLEXING ORGANISATIONAL
MUSCLES….AND FUNDING
● Covid19 set a precedent - flexible funding
(re)naissance?
● Philanthropy (slow) awakening moment
● SIDA, NORAD, EU…leading the way or piloting
programme-based approach for humanitarian work
● Prioritise “FF” friendly donors
● Earn your core funding: be impactful, efficient,
transparent.
● Well funded NGOs react faster to change. A well
executed fundraising service is now more than “a
nice to have”

6. 3. FIND/ REDEFINE YOUR PLACE POST
COVID-19
● System change and complexity picking up
among donors & philanthropy: where do
you fit?
● More intentional about:
-Funding the frontline
-Funding ‘breakthrough’ solutions
-Who they do not want to partner with
● Find your tribe! And stick to it for the
long-run.
● Be aware of wealth gap = funding gap
Jim Collins and Jerry Porras

7. Thank you!
Since early 2020 a lot of NGOs reached out to us
asking for support on fundraising
Early 2020
We listen!
In Spring 2020 we decided to rise to the challenge and
design a really helpful, impactful fundraising service for
NGOs
Spring 2020
Launching soon!
1) 100% digital, global, in 9 languages
2) 100% of funding raised goes to the NGO
3) Everything you need to launch an effective fundraising
function
a) Strategy and Results Management
b) Graphic design and video production
c) Social Media, Search and Mail campaign managers
d) Crowdfunding, finance, and market analysis
experts
11 April 2022
We built!
We may have taken our sweet time over it, but we build
a fundraising service that generates income at low
costs for the long term
Late 2020 to early 2022
We need well funded, well
managed NGOs to achieve
the SDGs.
Let’s
build
them!

8. We’d love to stay in touch with you!
Check out our blog and upcoming events on
our website: www.mzninternational.com