This document discusses 8 key points about branding and provides 9 examples of strong brands. It emphasizes that every business has a brand that represents customers' perceptions. Strong brands focus on customer experience and problems, build trust through quality and consistency, and differentiate themselves through service, pricing or partnerships. The most important contributors to brand success are intense customer focus, reputation for excellence, compelling value proposition, and quality customer experience.

1. 8 Things
You Need to Know About
Creative Market Branding
9 Killer Examples

2. Everyone has a brand …
the question is how good
is the brand
?

3. How to be heard in a
world too busy to listen
and with too much to
hear
?

4. “ Making promises and
keeping them is a great
way to build a brand”
- Seth Godin

5. Influence …
the ability to inspire
desirable and measurable
action and outcomes

6. Brand Influence
Brands
deliver
emotional
connection to
products and
services

7. Most purchase
decisions have
important emotional
components

8. The Value of the Brand
The Moment of
Truth
Your brand communicates every
time it touches a customer
As a marketer you need to
manage this communication
This makes you responsible for
each
“Moment of Truth”

9. Your Brand Represents
A collection of your customers
perceptions of:
How they see you
How they feel about you
What they say about you

10. A Customer’s Experience
Enhances the Brand

11. So how do you go
about creating,
strengthening or
rebuilding your
market brand
?

12. Some Killer
Examples

13. Brand By Differentiation
High touch service
Low end pricing
Free Direct TV / XM
Satellite Radio
Quality snacks

14. Brand By Communication
Brand communicates
with words … and
emotions
Name
Personality
Story
Promises
Positioning statement

15. Brand By Solving
Customer Problems

16. Brand By Delivering Happiness
"Feelings have a
critical role in the
way customers
are influenced.”
- David Freemantle, author

17. Brand By Giving Back
“There is a spiritual
aspect to our lives -
when we give we
receive - when a
business does
something good for
somebody, that
somebody feels good
about them!”
- Ben Cohen , Ben & Jerry's

18. Brand By Building Trust
Leap ahead
Trust mark,
customer faith

19. Stores have emerged
as major customer
attractions by
offering to test ones
skills and try out
products
Brand By Customer Immersion

20. Starbucks
launched its
Hear Music
media bars
Brand By Customer Experience

21. Whole Foods
Help customers visualize
the full experience
Take grocery shopping
to an interactive and
collaborative new level
Brand By Product Presentation

22. Markets and customers
are constantly
changing … must
manage change in
brand to adapt to
changes in marketplace

23. FINAL
THOUGHTS

24. The Four Most Important
Contributors to a Successful
Brand
• Intense customer focus
• Reputation for excellence
• Compelling value proposition
• Quality customer experience

25. What business are you in?
What does your business
stand for?

26. Thank You

27. About Dr. Schoultz
Mike Schoultz has thirty five years of business
development, technology, business operations, and
marketing experience.
He served as VP / President of Distribution Technologies, a
company he helped to found and grow to a 700 M + / year
market leader.
Dr. Schoultz Ph. D. is from the University of Virginia.
Digital Spark Marketing, LLC

28. Contacts:
• Mike@digitalsparkmarketing.com
• www.digitalsparkmarketing.com
• Twitter: @mikeschoultz
• LinkedIn: Mike Schoultz
• Google+: Digital Spark Marketing