We’ve all heard the benefits of branding. But how do you establish and build one? In this presentation we provide in a clear, concise, and informative format, on how to understand branding as your secret weapon. Armed with this knowledge you’ll cut through the noise and chatter and receive the benefits of understanding how to establish and build your brand.

1. BRANDING:
Your Secret Weapon

2. Marketing is made up of many, many things

3. AND

4. Branding is same

5. Branding is NOT only

6. NOW
Your goal in establishing your
brand is to…

7. communicate what your brand stands for…

8. WHEN
People:

9. See it

10. Use it

11. Think of it

12. Refer it

13. Action Item:
Does your brand represent or communicate a
particular company or corporate culture?

14. TWO Quick Points

15. PR INTRODUCES Your Brand

16. Advertising and Visual Points
MAINTAIN Your Brand

18. to have a STRONG brand….

19. have a REMARKABLE product or service

20. Action Item:
What are you the best at, the biggest of, or the
quickest at doing?

21. Your brand strength = emotional response

22. WHY
People make buying decisions
on two factors:

23. Emotion First

24. Logic Second

25. Action Item:
Does your brand evoke an emotional response?

26. So…..
How do brands like:

31. Get Raving Fans

32. Get customers to share their experiences

33. Positive conversation = Positive feelings

34. FINAL POINT

35. Deliver on your brand promise

36. Better be, “less filling and taste great.”

37. Better be, “fresh and your way.”

38. Better be, “the quicker picker-upper.”

39. Action Item:
What promise does your brand make? Are you
keeping it?

40. Branding isn’t overnight

41. Branding is a process not event

42. Branding Mix
 Logo
 Identity
 Tagline
 Mascot
 Advertising
 Product or Service
 Promises

43. The New Trend
 Positive Experience

45. Visit our Website: indispensablemarketing.com
Follow Me on Twitter: @indispmarketing
Like Me on Facebook:
facebook.com/indispensablemarketing
Email Me:
pmcfadden@indispensablemarketing.com