The document discusses adding a company message to sales pitches by focusing on who you are as well as what you do. It recommends using a single slide to tell a 30-second story about your brand that highlights reliability, quality, and trustworthiness for bigger brands or family ownership, U.S. manufacturing, global sales, and market leadership for smaller brands. It prompts considering whether your brand message leads or is buried in your pitch and if you use more than one slide to tell your story.

1. WE INTERRUPT THIS
PRESENTATION…
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A simple, 1 page
approach to adding your
company message into
a sales pitch.

2. • Who you are is as important as what you do
• Focusing on facts reinforces your sales message
• It’s makes you more authentic and believable
• It’s only 1 slide – a 30 second message about you
IT’S OK TO TELL YOUR STORY
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3. BIGGER BRAND EXAMPLE
Is a brand
known for
reliability
Makes products that
are worth their price
Products live up to
promises they make
Has consistently
high quality products
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4. SMALLER BRAND EXAMPLE
For over 80 years, we
have used shopper insights
to find innovation
in everything we do
• Family-owned business
• Made in the USA
• Sold in over 50 countries
• Market and brand leader
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5. KEY QUESTIONS
• Are you taking credit for who you are?
• Are you assuming only large companies can brag about
their brand?
• Do you lead with your brand message or bury it?
• Do you take more than 1 slide to tell your story?
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6. 6
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Greg Bonsib is a marketing expert and consultant who has worked with
various sales teams and customers at Newell Rubbermaid, Owens Corning, SentrySafe,
Hover Inc., Zenith Products and others to launch new products and programs. He can be
reached at greg@channelinstincts.com.