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Ethics & Social Awareness
This document discusses the concept of social awareness and how companies can develop and enhance their own social awareness. Social awareness is defined as how interactions between social groups are valued, and involves reciprocity, reliability, morality, civic merit, and cooperation. Social awareness can be both an individual and collective phenomenon, as an individual's social awareness impacts the larger group, for better or worse. Companies can practice empathy, take a holistic view, and know when to step back to develop social awareness.
Ethics & Social Awareness
- 1. Ethics & SocialAwareness Ana Brambilla Feb/19
- 2. What is SocialAwareness? It’s how much worth are the interactions between social subjects. RECIPROCITY RELIABILITY MORALITY CIVIC MERIT COOPERATION Pierre Bourdieu
- 3. Is the SocialAwareness an individual or a collective phenomenon? Is the Social Awareness an individual or a collective phenomenon?
- 4. It’s individual becauseit leverages the individual’s interesting to belong to some tribe to his/her own benefit. It’s collective because the social awareness of each individual impacts in the collective, both as onus or bonus.
- 5. Social networks arevolunteer associations which embrace the base for the development of all social awareness... … never free of conflicts or relationships of power.
- 6. How can acompany develop and enhance its social awareness? Practicing the EMPATHY Adopting HOLISTIC view Knowing when give a STEP BACK
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- 11. RECIPROCITY BELONGING Acknowledgement and awareness ofall participants of a tribe Symbolic Capital Economic Capital Cultural Capital Social Capital (Social Awareness)
- 12. 1922, Marcel Mauss GiftEconomy GIVE RECEIVE RETURN
- 13. “... since companieslook for relationship building with their customers, the transactions will no longer judged just according the law and the market value, but at least something will be judged based on the gift economy.” Jenkins, H. 2015
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