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The document discusses theories around social identity, celebrities, and self-presentation. It mentions Erving Goffman's theory that individuals present themselves strategically to others to appear acceptable. It also discusses how elites like celebrities can serve as general identification objects for people. Theories around anonymity and how it makes social identities more salient are presented. Possible selves theory is briefly discussed in relation to ideal, hoped-for, and feared selves. The concept of liquid modernity and how it has weakened traditional notions of identity and subjectivity in contemporary society is also summarized.
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Digital Media Business
This document discusses digital business models in the creative industries. It covers several parts: digital economy metrics, social media marketing strategy, and business models applied to media industries. Various business models are presented for the creative industries, including advertising, subscriptions, micropayments, crowdfunding, events/courses/consulting, and on-demand services. Innovation and technology that can solve problems are key aspects of business models in these industries. Risk-taking and focus are important principles discussed.
Data driven products
A hospital was experiencing periods of low patient volume in the emergency room despite having a full staff, as well as times when staff could not handle a high volume of patients. To address this, a system was developed to collect emergency room admission data and use it to predict how many healthcare professionals would be needed during each period of the day or week. This allows the hospital to optimize staffing levels and ensure the appropriate number of professionals are available based on predicted patient demand.
Business intelligence and big data
This document discusses the growth of data and analytics in business. It notes that the amount of data generated each day will grow exponentially from 2.5 exabytes currently to 40 zetabytes by 2020. It also outlines some of the key processes involved in business intelligence like extract, transform, load (ETL) and data management and analytics. Finally, it provides some examples of metrics used in analytics like financial, visibility, user-centric and content-centric metrics.
Branding and Social Media
The document discusses the evolution of social media and its impact on branding. It notes that social networks were originally about people, not brands, and focused on dialogue, entertainment, and sociability rather than business or news. It suggests that social media have made brands less significant. However, the document defines branding as generating cultural relevance to a brand by connecting to the zeitgeist, or spirit of the time. It proposes that brands can sustain cultural relevance by playing off intriguing issues dominating media discourse or inverting marginal ideologies in a risky way. The document encourages brands not to mimic themselves and to avoid generic trends, instead stimulating creativity by addressing pain points or impossible problems.
Ethics & Social Awareness
This document discusses the concept of social awareness and how companies can develop and enhance their own social awareness. Social awareness is defined as how interactions between social groups are valued, and involves reciprocity, reliability, morality, civic merit, and cooperation. Social awareness can be both an individual and collective phenomenon, as an individual's social awareness impacts the larger group, for better or worse. Companies can practice empathy, take a holistic view, and know when to step back to develop social awareness.
New Lifestyles in the Digital Media
New technologies are shaping lives and being shaped by lifestyles in the digital age. Social changes brought on by technological and economic shifts are drastically altering work, skills, jobs, autonomy, and institutions. How we communicate and our perception of reality are mediated through evolving language and symbols from expanding digital media, which now constitute a major part of urban life after work and are the primary source of cultural information for many.
McLuhan and the Technology
The document discusses how different media and technologies shape our experiences and culture in different ways. It contrasts tribal/oral cultures with print/rational cultures and notes we are currently in a transition between those. It provides questions about what a technology enhances, displaces, recovers, or becomes when taken to an extreme. It quotes that the electric environment results in an absence of secrecy and discontinuity. It recommends further reading on these topics.
Netnography
Produção de relatório netnográfico em redes sociais para geração de insights de marketing e comportamento de consumo.
Self-Communication & Privacy in the Digital Era
This document discusses privacy and self-communication in the digital era. It touches on several topics:
- How people generate their own content and messages online and choose what content they receive
- How the internet allows people to experiment with identity and create new versions of themselves
- Issues of privacy, surveillance, and how technology companies privatize value while socializing costs
- The role of emotions and affect in online communication and contemporary social life
Psychology and digital culture
O impacto das mídias digitais nas sinapses neurais e no consumo de informação. Aula ministrada em 2019/1 com base no livro Superficiales, de Nicholas Carr.
Paradigm of complexity
The document discusses the principles of complexity and systems theory. It states that reality is multidimensional but studied in parts through reductionism. A system is defined as a set of interconnected parts that could not exist independently. Six principles of complexity are outlined: 1) the whole is more than the sum of parts, 2) each part contains the whole and vice versa, 3) systems seek stability through circular regulation, 4) systems self-produce and self-organize recursively, 5) individuals are both autonomous and dependent on the system, and 6) wholes contain uncertainties and contradictions that are complementary rather than exclusive. The document asks about problems in media businesses today and trends.
Smart cities (Dubai)
The document discusses smart cities and focuses on Barcelona, Singapore, Dubai, and Shenzhen as examples. It highlights quotes about how cities reinforce behaviors and how inhabitants define a city's identity. It questions where lonely, unhappy, or unwell people are in idealized smart city neighborhoods and who may be excluded. It asks how exclusion could be reversed and where public spaces are. The document raises concerns about potential side effects like mass tourism or tourism-phobia in smart cities.
Theory of hypermedia
Teoria da Hypermídia, com base no livro Hipermediaciones, de Carlos Scolari. Aula ministrada em 2019/1.
Postmodern Tribes
The document discusses the shift from modern to postmodern societies and the rise of tribalism. In modern societies, there was a focus on rationalism, utilitarianism, individualism, and the future. Postmodern societies see a rise in collectivism, uncertainty, and living in the present. People identify more with multiple groups and fashion trends rather than a single identity. The document argues that postmodern tribalism is linked to a saturation with grand narratives and a desire for novelty, as individuals define themselves through elective affiliations rather than autonomy.
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Surat Digital Marketing School is created to offer a complete course that is specifically designed as per the current industry trends. Years of experience has helped us identify and understand the graduate-employee skills gap in the industry. At our school, we keep up with the pace of the industry and impart a holistic education that encompasses all the latest concepts of the Digital world so that our graduates can effortlessly integrate into the assigned roles.
This is the place where you become a Digital Marketing Expert.
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EASY TUTORIAL OF HOW TO USE REMINI BY: FEBLESS HERNANE
Using Remini is easy and quick for enhancing your photos. Start by downloading the Remini app on your phone. Open the app and sign in or create an account. To improve a photo, tap the "Enhance" button and select the photo you want to edit from your gallery. Remini will automatically enhance the photo, making it clearer and sharper. You can compare the before and after versions by swiping the screen. Once you're happy with the result, tap "Save" to store the enhanced photo in your gallery. Remini makes your photos look amazing with just a few taps!
HOW TO USE FACEBOOK _ by Clarissa Credito
This tutorial presentation provides a step-by-step guide on how to use Facebook, the popular social media platform. In simple and easy-to-understand language, this presentation explains how to create a Facebook account, connect with friends and family, post updates, share photos and videos, join groups, and manage privacy settings. Whether you're new to Facebook or just need a refresher, this presentation will help you navigate the features and make the most of your Facebook experience.
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EASY TUTORIAL OF HOW TO USE REMINI BY: FEBLESS HERNANE
Lifecycle of a GME Trader: From Newbie to Diamond Hands
Lifecycle of a GME Trader: From Newbie to Diamond Hands
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EASY TUTORIAL OF HOW TO USE G-TEAMS BY: FEBLESS HERNANE
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The Evolution of SEO: Insights from a Leading Digital Marketing Agency
Web Celebrity
- 3. Social Identity Theory US (in group) THEM (out group) Identity as... … a continuum.
- 4. Erving Goffman (1922 - 1982) Self as PERFORMER Self as CHARACTER “… individuals need to present themselves as acceptable persons to others. They are strategic in their impression formation.”
- 8. The more real something seems to be, the better! … even if it’s all about a theatrical version of any real life.
- 11. “(...) elites can serve, in some way, to approach everyone. (...) Elite people are available to be a general identification object and have their own relevance. Thus, in a elite centered communication system, we don’t consider the hypothesis of vulgar people represented by themselves.” Galtung & Ruge, 1973
- 18. Ordinary Person TALENT Celebrity Celebrity Everydayness Exoticism Talent Ordinary Person Exclusivity
- 19. Kinoshita Yuka
- 21. To: Sarah
- 22. To: Noor
- 24. To: Lubna
- 26. To: Omar
- 27. There is an obsession for an epidermal level of the truth, by the real thing (Umberto Eco) REALITY? FICTION? NON-FICTION! It highlights everything which is trivial, banal in any life.
- 28. “When you see the other without clothes, you realise that he/she extremely looks like you.” Jorge Fernández Díaz
- 30. Deindeviduation Effects Theory: “... when people are ‘visually anonymous’, their personal identities become less important and social identities become salient.” COMPARISON SELF-AWARENESS SELF-PERCEPTION Possible Selves: The ‘ideal self‐regulatory system’ focuses on the absence or presence of positive and negative outcomes. Expected Self Hoped-for Self Feared Self
- 31. Num mundo onde tudo é LÍQUIDO... Somos assediados pela falta de autoevidência que afeta a realidade altamente midiatizada e espetacularizada de nossos dias, os sujeitos contemporâneos sentem a pressão cotidiana da obsolescência de tudo o que existe. Inclusive e muito especialmente, a fragilidade do próprio eu. Depois de haver desaparecido a noção de identidade, que já não pode manter a ilusão de ser fixa e estável, a subjetividade contemporânea ouviu o enfraquecer de quase todos os pilares que costumavam sustentá-la.