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Isolation in the
Technological Age
      Christina Vila
   University of Florida
       MMC2265
      Spring 2010
Purpose
Define isolation
Different technologies
Scholarly work
Examples
Connectivity
Some may argue the opposite
Social media
Chatting methods
Instant gratification
What is isolation?
Definition
In today’s world
How scholars see it
Origins of
technological
isolation
Elizabeth Eisenstein
                                                         American historian
                                                         Printing
                                                         Press displaced by
                                                         the pulpit
                                                         Privacy of reading at
                                                         home




Eisenstein, Elizabeth. “The Rise of the Reading Public.” Communication in History:Technology, Culture,
Society. Ed. Paul Heyer. Allyn & Bacon, Inc., 1997. 212. Print.
Marshall McLuhan
       Media theorist
       Technologies are an extension of us
       Extensions of our senses
       Allow us to see, hear, feel, but at a price




McLuhan, Eric. “FAQs - Marshall McLuhan.” The Official Site of Marshall McLuhan.Web. 10 April 2010.
Clifford Stoll


   “What’s missing from this electronic wonderland? Human
   contact.Discount the fawning techno-burble about virtual
   communities.Computers and networks isolate us from one
    another.”
         -Clifford Stoll, in “Why Web Won’t Be Nirvana”




Stoll, Clifford. “Why Web Won’t Be Nirvana.” Newsweek. 27 Feb. 1995. http://www.newsweek.com/id/106554/.
10 April 2010.
Clifford Stoll
         Distrust of the Internet
         “Isolated by the Internet”
         Social outcasts
         Acceptance




Stoll, Clifford. “Why Web Won’t Be Nirvana.” Newsweek. 27 Feb. 1995. http://www.newsweek.com/id/106554/.
10 April 2010.
Michael Wesch
        Social media
        “Networked indivisualism”
        “Context collapse”
        “Connection without constraint”




Mwesch. “An anthropological introduction to YouTube.”Digital Ethnography: mwesch’s Channel. YouTube,
26 July 2008. http://www.youtube.com/user/mwesch. 20 April 2010.
Technological Isolation
                       Syndrome
          Professor Tony McEnery
            – Lancaster University
          Harmful to today’s youth
          Loss of verbal skills
          Decrease in vocabulary



Stuart, Keith. “Modern teenagers are practically mute. Videogames to blame.”Games Blog. Guardian.co.uk.
13 Dec. 2006. http://www.guardian.co.uk/technology/gamesblog/2006/dec/13/modernteenager. 19 March 2010.
Technologies that Isolate
          Video games
          Cell phones
          The Internet
            – Virtual reality
            – Joseph Tecce
            – Avatars



Hudson, Joanne. “Virtual reality's lonely lifestyle; in a society where so much emphasis is placed on mass communication, it
seems surprising that loneliness has become a major ailment afflicting many Americans.” BNET (2002).
 http://findarticles.com/p/articles/mi_m1571/is_19_18/ai_87024945/. 17 April 2010.
Examples in Real Life
Avoidance uses
Self-checkout lanes
Video Games
Food Court
Examples in the Media
Found in Movies
– Up in the Air
– Avatar
The Future of Technological
         Isolation
Professor David Carlson, UF
Everything will be digital
Digitized refrigerators, keys, etc.
Conclusion


“Technology is a knack of so arranging the world so
that we don’t have to experience it.”
                           -Max Frisch
Isolation in the
Technological Age
      Christina Vila
   University of Florida
       MMC2265
      Spring 2010

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Isolation in the Technological Age

  • 1. Isolation in the Technological Age Christina Vila University of Florida MMC2265 Spring 2010
  • 3. Connectivity Some may argue the opposite Social media Chatting methods Instant gratification
  • 4. What is isolation? Definition In today’s world How scholars see it Origins of technological isolation
  • 5. Elizabeth Eisenstein American historian Printing Press displaced by the pulpit Privacy of reading at home Eisenstein, Elizabeth. “The Rise of the Reading Public.” Communication in History:Technology, Culture, Society. Ed. Paul Heyer. Allyn & Bacon, Inc., 1997. 212. Print.
  • 6. Marshall McLuhan Media theorist Technologies are an extension of us Extensions of our senses Allow us to see, hear, feel, but at a price McLuhan, Eric. “FAQs - Marshall McLuhan.” The Official Site of Marshall McLuhan.Web. 10 April 2010.
  • 7. Clifford Stoll “What’s missing from this electronic wonderland? Human contact.Discount the fawning techno-burble about virtual communities.Computers and networks isolate us from one another.” -Clifford Stoll, in “Why Web Won’t Be Nirvana” Stoll, Clifford. “Why Web Won’t Be Nirvana.” Newsweek. 27 Feb. 1995. http://www.newsweek.com/id/106554/. 10 April 2010.
  • 8. Clifford Stoll Distrust of the Internet “Isolated by the Internet” Social outcasts Acceptance Stoll, Clifford. “Why Web Won’t Be Nirvana.” Newsweek. 27 Feb. 1995. http://www.newsweek.com/id/106554/. 10 April 2010.
  • 9. Michael Wesch Social media “Networked indivisualism” “Context collapse” “Connection without constraint” Mwesch. “An anthropological introduction to YouTube.”Digital Ethnography: mwesch’s Channel. YouTube, 26 July 2008. http://www.youtube.com/user/mwesch. 20 April 2010.
  • 10. Technological Isolation Syndrome Professor Tony McEnery – Lancaster University Harmful to today’s youth Loss of verbal skills Decrease in vocabulary Stuart, Keith. “Modern teenagers are practically mute. Videogames to blame.”Games Blog. Guardian.co.uk. 13 Dec. 2006. http://www.guardian.co.uk/technology/gamesblog/2006/dec/13/modernteenager. 19 March 2010.
  • 11. Technologies that Isolate Video games Cell phones The Internet – Virtual reality – Joseph Tecce – Avatars Hudson, Joanne. “Virtual reality's lonely lifestyle; in a society where so much emphasis is placed on mass communication, it seems surprising that loneliness has become a major ailment afflicting many Americans.” BNET (2002). http://findarticles.com/p/articles/mi_m1571/is_19_18/ai_87024945/. 17 April 2010.
  • 12. Examples in Real Life Avoidance uses Self-checkout lanes Video Games Food Court
  • 13. Examples in the Media Found in Movies – Up in the Air – Avatar
  • 14. The Future of Technological Isolation Professor David Carlson, UF Everything will be digital Digitized refrigerators, keys, etc.
  • 15. Conclusion “Technology is a knack of so arranging the world so that we don’t have to experience it.” -Max Frisch
  • 16. Isolation in the Technological Age Christina Vila University of Florida MMC2265 Spring 2010