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Youth Online PP


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Youth Online PP

  1. 1. Living Online
  2. 2. Youth culture , self-representation and digital identity
  3. 3. <ul><li>How are existing social formations transformed? </li></ul><ul><li>What new forms of social interaction have media technologies enabled? </li></ul><ul><li>How are conceptions of space and time altered through engaged with media? </li></ul>Main questions:
  4. 4. The circle of culture cf. Hall, 1997
  5. 5. How are existing social formations transformed? <ul><ul><li>„ Computer-based technologies enable the pro- cessing of more communication, in less time, across larger distances.“ Stalder, 2006 </li></ul></ul>„ Media technologies do not mediate between themselves and people. Rather, they mediate between people […]“ Askew, 2002
  6. 6. <ul><li>online media are especially suitable to construct and develop several identities of the self Turkle, 1998 </li></ul><ul><li>the mobile phone has become a central device in the construction of young peoples individual identity Castells,Fernandez-Ardevol, Linchuan Qiu & Sey, 2006 </li></ul>What new forms of social interaction have media technologies enabled?
  7. 7. … using Twitter <ul><li>For what porpuse you can use twitter? </li></ul><ul><li>Personal updates </li></ul><ul><li>Sharing links </li></ul><ul><li>Spreading ideas </li></ul><ul><li>Two levels of representation: </li></ul><ul><li>Personal events through „own“ specific language: </li></ul><ul><ul><li>Short messages – only 140 characters </li></ul></ul><ul><ul><li>Messages are public </li></ul></ul><ul><li>Constructing own images </li></ul>
  8. 8. <ul><li>Symbolic self-completion Wicklund & Gollwitzer, 1982 </li></ul><ul><ul><li>assumption: everyone pursuits to a definition of himself </li></ul></ul><ul><ul><li>until reached this self image there is tension </li></ul></ul><ul><ul><li>Individuals try to balancing a self-deficit </li></ul></ul><ul><ul><li>through symbolic things or actions </li></ul></ul><ul><li>Impression management Mummendey, 1995 </li></ul><ul><ul><li>A reaction of a specific audience is expected and a feedback necessary </li></ul></ul><ul><ul><li>Aims: acceptance and sympathy & avoid of </li></ul></ul><ul><ul><li>refusal to encourage own self-confidence </li></ul></ul>Possible motives for usage…
  9. 9. <ul><li>Personal Identity </li></ul><ul><ul><li>sense of being an unique individual </li></ul></ul><ul><li>Social Identity </li></ul><ul><ul><li>results from being member of a group </li></ul></ul><ul><ul><li>In former times: nationality, race, gender, occupation, </li></ul></ul><ul><ul><li>sport club </li></ul></ul><ul><ul><li>Mediatization of the self </li></ul></ul><ul><ul><ul><li>diversity of interest groups in online social networks </li></ul></ul></ul><ul><ul><ul><li>easy transition between those communities </li></ul></ul></ul>The modern identity concept cf. Tafjel, 1978; Turkle,1998; Utz, 2002
  10. 10. <ul><li>a person has not just one a stable and homogeneous identity </li></ul><ul><li>Identity consists of several fragments that permanently change </li></ul><ul><li>multiple, but coharent Turkle,1998 </li></ul><ul><li>a live-long developing and new conceptualized patchwork Döring, 1999 </li></ul>Digital Identity
  11. 11. <ul><li>Thompson, 1995; Askew 2002 </li></ul>How are conceptions of space and time altered through engaged with media?
  12. 12. <ul><li>ICT enable more communication, in less time, across larger distances </li></ul><ul><li>online media are especially suitable to construct and develop several identities of the self </li></ul><ul><li>Mobile devices are very important for the youths identity </li></ul><ul><li>Twitter could be a useful tool to create and play with your own identity </li></ul>Conclusions
  13. 13. Discussion <ul><li>Do you use Twitter or the Facebook status bar? </li></ul><ul><li>Have you one or several fake online identities? </li></ul><ul><li>Twitter messages are public but are they relevant for the Public Sphere? </li></ul>
  14. 14. References Askew, K. (2002).Introduction, in The Anthropology of media, A reader, ed. By Kelly Askew & Richard R. Wilk, Malden Ma & Oxford UK: Blackwell. Castells, M., Fernandez-Ardevol, M., Linchuan Qiu, J. & Sey, A. (2006).Mobile Communication and Society: A Global Perspective, Cambridge: MIT Press. Ginsburg, F. ( 2002). Fieldwork at the Movies: Anthropology and Media, in Exotic No More: Anthropology on the Front Lines, ed. Jeremy MacClancy, Univ. of Chicago Press, pp. 359–376. Hall, S. (1997). Representation: Cultural Representations and Signifying Practices London: SAGE Publications. Jenkins, H. (2006). Convergence Culture- Where Old and New Media Collide. New York: New York University Press.
  15. 15. References Lull, J. (2007). Culture-on-Demand: Communication in a Crisis World. Boston: Blackwell Publishing. Micek, D., & Whitlock,W. (2008). Twitter Revolution: How Social Media and Mobile Marketing Is Changing the Way We Do Business & Market Online. Las Vegas: Xeno Press. Palfrey, J., & Gasser, U. (2008). Born Digital. New York: Basic Books .   Stalder, F. (2006). Manuel Castells -The Theory of the Network Society. Cambridge: Polity Press.   Tajfel, H. (1978). Differentiation between social groups. London: Academic Press. Thompson, J. (1995). The Media and Modernity: A social Theory of the Media, Stanford: University Press. Tomlinson, J. (2007). The Culture of Speed- The Coming of Immediacy. London: SAGE Publications.
  16. 16. References Turkle, S. (1998). Leben im Netz. Hamburg: Rowohlt. Utz, S. (2002). Interaktion und Identität in virtuellen Gemeinschaften. In G. Bente, N. Krämer & A. Petersen (Hrsg.). Virtuelle Realitäten (S.159-180). Göttingen, Bern, Toronto, Seattle: Hogrefe. Wicklund, R.A. &Gollwitzer, P.M. (1982). Symbolic self completion. HIllsdale, NJ: Erlbaum. Winter, C. (2003). Die konfliktionäre kommunikative Artikulation von Identität im Kontext der Globalisierung von Medienkulturen. In C. Winter, T. Thomas & A. Hepp (Hrsg.). Medienidentitäten – Identität im Kontext von Globalisierung und Medienkultur (S. 49- 70). Köln: Herbert von Halem.