The Incautious Porn presentation held at SSN2014 in Barcelona.
From the Abstract:
"We have radically changed our perception of what is public and what is private.
While using social networks, search engines and websites determining who has access to our information, our personal details, our habits and preferences is often complex or not easily accessible.
Each person's information is sold hundreds of times each day, while surfing websites and social media sites, with information passing from one provider to the other in ways that are subtle and non-transparent: data collected on one site may be used on other sited to sell us advertisements or to investigate on our lives.
On top of that, most people tend to interpret social media sites as new forms of public spaces, and it is fundamental for service providers' strategies that this perception is maintained, to promote our full disclosure, allowing them to collect even more data about ourselves.
We used the project Incautious Porn to investigate on this scenario, to explore the shifting and blurring of the boundaries of what we perceive as our privacy and as our private and public spaces.
Incautious Porn uses the operations of a fake company systematically invading our privacy (even to the point of performing simulated forms of blackmail) to collect enormous amounts of information which we have used to analyze this scenario.
In Incautious Porn art acts both as a sensor on the transformation of human societies and as a tool for analyzing its effects.
The effects of the Incautious Porn project and communication campaign have been massive, bringing it to the attention of a large, global, audience and, thus, allowing the research team to benefit from a large data set.
Furthermore, the actions of the blackmailing fake-company have been led using an ethical approach: no money was taken from people, and all their personal data has been preserved, also using the initiative as a testing lab for novel privacy and security preservation techniques, and as a campaign for awareness about the transformation of people's perception of contemporary private/public spaces."
more info at: http://www.artisopensource.net/projects/incautious-porn.html
Innovating KTE throughout the Research ProcessLisa Campbell
Sarah Flicker, PhD
Lisa Campbell Salazar, MES
Community-Based Research Grant Writing Workshop for Community-Based Organizations
Centre for REACH / OHTN
March 3rd, 2011
The Incautious Porn presentation held at SSN2014 in Barcelona.
From the Abstract:
"We have radically changed our perception of what is public and what is private.
While using social networks, search engines and websites determining who has access to our information, our personal details, our habits and preferences is often complex or not easily accessible.
Each person's information is sold hundreds of times each day, while surfing websites and social media sites, with information passing from one provider to the other in ways that are subtle and non-transparent: data collected on one site may be used on other sited to sell us advertisements or to investigate on our lives.
On top of that, most people tend to interpret social media sites as new forms of public spaces, and it is fundamental for service providers' strategies that this perception is maintained, to promote our full disclosure, allowing them to collect even more data about ourselves.
We used the project Incautious Porn to investigate on this scenario, to explore the shifting and blurring of the boundaries of what we perceive as our privacy and as our private and public spaces.
Incautious Porn uses the operations of a fake company systematically invading our privacy (even to the point of performing simulated forms of blackmail) to collect enormous amounts of information which we have used to analyze this scenario.
In Incautious Porn art acts both as a sensor on the transformation of human societies and as a tool for analyzing its effects.
The effects of the Incautious Porn project and communication campaign have been massive, bringing it to the attention of a large, global, audience and, thus, allowing the research team to benefit from a large data set.
Furthermore, the actions of the blackmailing fake-company have been led using an ethical approach: no money was taken from people, and all their personal data has been preserved, also using the initiative as a testing lab for novel privacy and security preservation techniques, and as a campaign for awareness about the transformation of people's perception of contemporary private/public spaces."
more info at: http://www.artisopensource.net/projects/incautious-porn.html
Innovating KTE throughout the Research ProcessLisa Campbell
Sarah Flicker, PhD
Lisa Campbell Salazar, MES
Community-Based Research Grant Writing Workshop for Community-Based Organizations
Centre for REACH / OHTN
March 3rd, 2011
Digital development and Online Gender-Based ViolenceAnand Sheombar
Online talk held for Cordaid 18th November 2021, on the concept of digital development, and what online gender-based violence (GBV or eVAW) means for the activities of international development NGOs.
New Media Technologies and the City Spaces - EssayBeatriz Cebas
In the following essay I will explore how media technologies are transforming our experience of city spaces focusing in two different aspects. First of them will be the new ways of consumption based on the propagation of smartphones. The second is
the power of the social network Twitter in citizen movements providing the example
of the current Spanish Revolution.
Creating a social media strategy for a tourism business | Block 2: Social Tou...Francisco Hernandez-Marcos
Creating a social media strategy for a tourism business
Block 2: Social Tourism
International Master in Hospitality and Tourism Management
ESCP Europe - Cornell University School of Hotel Administration
Digital development and Online Gender-Based ViolenceAnand Sheombar
Online talk held for Cordaid 18th November 2021, on the concept of digital development, and what online gender-based violence (GBV or eVAW) means for the activities of international development NGOs.
New Media Technologies and the City Spaces - EssayBeatriz Cebas
In the following essay I will explore how media technologies are transforming our experience of city spaces focusing in two different aspects. First of them will be the new ways of consumption based on the propagation of smartphones. The second is
the power of the social network Twitter in citizen movements providing the example
of the current Spanish Revolution.
Creating a social media strategy for a tourism business | Block 2: Social Tou...Francisco Hernandez-Marcos
Creating a social media strategy for a tourism business
Block 2: Social Tourism
International Master in Hospitality and Tourism Management
ESCP Europe - Cornell University School of Hotel Administration
A interferência do algoritmo do Facebook no modelo de negócios da indústria de mídia. Aula produzida com o auxílio da pesquisa de danah boyd.
anabrambilla@gmail.com
O impacto das mídias digitais nas sinapses neurais e no consumo de informação. Aula ministrada em 2019/1 com base no livro Superficiales, de Nicholas Carr.
Videos are more engaging, more memorable, and more popular than any other type of content out there. That’s why it’s estimated that 82% of consumer traffic will come from videos by 2025.
And with videos evolving from landscape to portrait and experts promoting shorter clips, one thing remains constant – our brains LOVE videos.
So is there science behind what makes people absolutely irresistible on camera?
The answer: definitely yes.
In this jam-packed session with Stephanie Garcia, you’ll get your hands on a steal-worthy guide that uncovers the art and science to being irresistible on camera. From body language to words that convert, she’ll show you how to captivate on command so that viewers are excited and ready to take action.
The digital marketing industry is changing faster than ever and those who don’t adapt with the times are losing market share. Where should marketers be focusing their efforts? What strategies are the experts seeing get the best results? Get up-to-speed with the latest industry insights, trends and predictions for the future in this panel discussion with some leading digital marketing experts.
Financial curveballs sent many American families reeling in 2023. Household budgets were squeezed by rising interest rates, surging prices on everyday goods, and a stagnating housing market. Consumers were feeling strapped. That sentiment, however, appears to be waning. The question is, to what extent?
To take the pulse of consumers’ feelings about their financial well-being ahead of a highly anticipated election, ThinkNow conducted a nationally representative quantitative survey. The survey highlights consumers’ hopes and anxieties as we move into 2024. Let's unpack the key findings to gain insights about where we stand.
Digital marketing is the art and science of promoting products or services using digital channels to reach and engage with potential customers. It encompasses a wide range of online tactics and strategies aimed at increasing brand visibility, driving website traffic, generating leads, and ultimately, converting those leads into customers.
https://nidmindia.com/
When most people in the industry talk about online or digital reputation management, what they're really saying is Google search and PPC. And it's usually reactive, left dealing with the aftermath of negative information published somewhere online. That's outdated. It leaves executives, organizations and other high-profile individuals at a high risk of a digital reputation attack that spans channels and tactics. But the tools needed to safeguard against an attack are more cybersecurity-oriented than most marketing and communications professionals can manage. Business leaders Leaders grasp the importance; 83% of executives place reputation in their top five areas of risk, yet only 23% are confident in their ability to address it. To succeed in 2024 and beyond, you need to turn online reputation on its axis and think like an attacker.\
Key Takeaways:
- New framework for examining and safeguarding an online reputation
- Tools and techniques to keep you a step ahead
- Practical examples that demonstrate when to act, how to act and how to recover
When most people in the industry talk about online or digital reputation management, what they're really saying is Google search and PPC. And it's usually reactive, left dealing with the aftermath of negative information published somewhere online. That's outdated. It leaves executives, organizations and other high-profile individuals at a high risk of a digital reputation attack that spans channels and tactics. But the tools needed to safeguard against an attack are more cybersecurity-oriented than most marketing and communications professionals can manage. Business leaders Leaders grasp the importance; 83% of executives place reputation in their top five areas of risk, yet only 23% are confident in their ability to address it. To succeed in 2024 and beyond, you need to turn online reputation on its axis and think like an attacker.
Key Takeaways:
- New framework for examining and safeguarding an online reputation
- Tools and techniques to keep you a step ahead
- Practical examples that demonstrate when to act, how to act and how to recover
How to Use AI to Write a High-Quality Article that Ranksminatamang0021
In the world of content creation, many AI bloggers have drifted away from their original vision, resulting in low-quality articles that search engines overlook. Don't let that happen to you! Join us to discover how to leverage AI tools effectively to craft high-quality content that not only captures your audience's attention but also ranks well on search engines.
Disclaimer: Some of the prompts mentioned here are the examples of Matt Diggity. Please use it as reference and make your own custom prompts.
First Things First: Building and Effective Marketing Strategy
Too many companies (and marketers) jump straight into activation planning without formalizing a marketing strategy. It may seem tedious, but analyzing the mindset of your targeted audiences and identifying the messaging points most likely to resonate with them is time well spent. That process is also a great opportunity for marketers to collaborate with sales leaders and account managers on a galvanized go-to-market approach. I’ll walk you through the methods and tools we use with our clients to ensure campaign success.
Key Takeaways:
-Recognize the critical role of strategy in marketing
-Learn our approach for building an actionable, effective marketing strategy
-Receive templates and guides for developing a marketing strategy
Most small businesses struggle to see marketing results. In this session, we will eliminate any confusion about what to do next, solving your marketing problems so your business can thrive. You’ll learn how to create a foundational marketing OS (operating system) based on neuroscience and backed by real-world results. You’ll be taught how to develop deep customer connections, and how to have your CRM dynamically segment and sell at any stage in the customer’s journey. By the end of the session, you’ll remove confusion and chaos and replace it with clarity and confidence for long-term marketing success.
Key Takeaways:
• Uncover the power of a foundational marketing system that dynamically communicates with prospects and customers on autopilot.
• Harness neuroscience and Tribal Alignment to transform your communication strategies, turning potential clients into fans and those fans into loyal customers.
• Discover the art of automated segmentation, pinpointing your most lucrative customers and identifying the optimal moments for successful conversions.
• Streamline your business with a content production plan that eliminates guesswork, wasted time, and money.
Come learn how YOU can Animate and Illuminate the World with Generative AI's Explosive Power. Come sit in the driver's seat and learn to harness this great technology.
Core Web Vitals SEO Workshop - improve your performance [pdf]Peter Mead
Core Web Vitals to improve your website performance for better SEO results with CWV.
CWV Topics include:
- Understanding the latest Core Web Vitals including the significance of LCP, INP and CLS + their impact on SEO
- Optimisation techniques from our experts on how to improve your CWV on platforms like WordPress and WP Engine
- The impact of user experience and SEO
Short video marketing has sweeped the nation and is the fastest way to build an online brand on social media in 2024. In this session you will learn:- What is short video marketing- Which platforms work best for your business- Content strategies that are on brand for your business- How to sell organically without paying for ads.
Most small businesses struggle to see marketing results. In this session, we will eliminate any confusion about what to do next, solving your marketing problems so your business can thrive. You’ll learn how to create a foundational marketing OS (operating system) based on neuroscience and backed by real-world results. You’ll be taught how to develop deep customer connections, and how to have your CRM dynamically segment and sell at any stage in the customer’s journey. By the end of the session, you’ll remove confusion and chaos and replace it with clarity and confidence for long-term marketing success.
Key Takeaways:
• Uncover the power of a foundational marketing system that dynamically communicates with prospects and customers on autopilot.
• Harness neuroscience and Tribal Alignment to transform your communication strategies, turning potential clients into fans and those fans into loyal customers.
• Discover the art of automated segmentation, pinpointing your most lucrative customers and identifying the optimal moments for successful conversions.
• Streamline your business with a content production plan that eliminates guesswork, wasted time, and money.
AI-Powered Personalization: Principles, Use Cases, and Its Impact on CROVWO
In today’s era of AI, personalization is more than just a trend—it’s a fundamental strategy that unlocks numerous opportunities.
When done effectively, personalization builds trust, loyalty, and satisfaction among your users—key factors for business success. However, relying solely on AI capabilities isn’t enough. You need to anchor your approach in solid principles, understand your users’ context, and master the art of persuasion.
Join us as Sarjak Patel and Naitry Saggu from 3rd Eye Consulting unveil a transformative framework. This approach seamlessly integrates your unique context, consumer insights, and conversion goals, paving the way for unparalleled success in personalization.
Mastering Multi-Touchpoint Content Strategy: Navigate Fragmented User JourneysSearch Engine Journal
Digital platforms are constantly multiplying, and with that, user engagement is becoming more intricate and fragmented.
So how do you effectively navigate distributing and tailoring your content across these various touchpoints?
Watch this webinar as we dive into the evolving landscape of content strategy tailored for today's fragmented user journeys. Understanding how to deliver your content to your users is more crucial than ever, and we’ll provide actionable tips for navigating these intricate challenges.
You’ll learn:
- How today’s users engage with content across various channels and devices.
- The latest methodologies for identifying and addressing content gaps to keep your content strategy proactive and relevant.
- What digital shelf space is and how your content strategy needs to pivot.
With Wayne Cichanski, we’ll explore innovative strategies to map out and meet the diverse needs of your audience, ensuring every piece of content resonates and connects, regardless of where or how it is consumed.
2. What is Netnography?
Netnography is an online research method originating in ethnography which is
applied to understanding social interaction in contemporary digital communications
contexts.
Robert Kozinets, 1995
This analyses the free behaviour
of individuals on the Internet that
uses online marketing research
techniques to provide useful
insights.
3. Raw material (and JUNK too!)
Much easier than the
ethnography because all the
data already came
transcribed.
The best part:
it’s SPONTANEOUS!!
Spontaneity = Credibility
5. Researching the immaginarium
“These social groups have a ‘real’
existence for their participants, and
thus have consequential effects on
many aspects of behavior, including
consumer behavior.”
Kozinets (1990, p. 366)
6. STEP 1: Setting a problem
Every research needs a problem (to solve), a question (to answer).
It will be the reason of a research, always in question format:
- How are people using Huawei smartphones?
- What is the main concern about financial issues to Latin people?
- Which products can be considered competitors to Dubizzle?
Don’t do a
yes/no
question!
15. STEP 2: Overall plan
What kind of data will you use?
Where and how are you planning to collect them? (SAMPLING TECHNIQUE)
How will you preserve your subjects’ privacy?
16. STEP 3: Data collecting
In-depth interview
Arranged interview (or) Intercepted interview
Participant observation
Non-participant observation
Online data collection
- Focus group
- Survey
- Snowball
Structured or
Not-structured
20. COMPREHENSIVE SOCIOLOGY
The comprehensive sociology allows us to integrate
subjective parameters such as feelings, emotions, imagery,
stigma and play into the analysis, which represent a
sociological knowledge of relevant importance in the lives of
people and society. This framework seeks to focus attention
on the small facts of life that constitute the inescapable
ways of being and being in the world.
Michel Maffesoli