7. Volitional Effects of Media
brings pleasure,
entertainment,
information
assists in identity formation
creative expression
access to our
heroes (and
villians)
13. technology
Marshall McLuhan, The Gutenberg Galaxy, 1962,
We shape our tools and thereafter our tools shape us.
Marshall McLuhan, The Medium is the Massage, 1967,
Media, by altering the environment, evoke in us unique ratios
of sense perceptions. The extension of any one sense alters
the way we think and act -- the way we perceive the world.
When these ratios change, men change.
14. story
Jean-Luc Goddard
A story should have a beginning, middle and end, but not
necessarily in that order.
John Berger, Keeping a Rendezvous
When we read a story, we inhabit it. The covers of the book
are like a roof and four walls.
15. grammar
Stuart Hall, in his riff, The Public Mind and the Pictures in Our
Heads, points out that media literacy is often relegated to the
inoculation of people "against the 'virus' of media". Media images
are credited, or more frequently blamed, with influencing and
shaping society in unprecedented ways. And yet, while we have spent
centuries learning the grammar of the written and spoken word, the
grammar of visual language is noticeably absent from our education
process.
17. economics
Phil Stokes, head of entertainment and media, Price Waterhouse Cooper
If we are not paying for things, there is not advertising to support
everything we want to consume.
Brian Berger, Comcast Interactive Media
Good content costs a lot. And delivering good content costs a lot. And
that’s a problem with user-generated content.
18. what is media literacy?
Alliance for Media Literate America, 2001
Media literacy empowers people to be both critical thinkers and creative
producers of an increasingly wide range of messages using image, language,
and sound. It is the skillful application of literacy skills to media and
technology messages. As communication technologies transform society, they
impact our understanding of ourselves, our communities, and our diverse
cultures, making media literacy an essential life skill in the 21st century.
Cultivating and Creating Media with Integrity
1600s Sir Walter Raleigh made a bet with Queen Elizabeth that he could prove to her that smoke had weight.
He weighed an unsmoked cigar. Smoked it. Then weighed the collected ashes. To the queen ’ s amazement the ashes weighed less than the unsmoked cigar.
Suddenly, something as light as air had weight. Media is much the same way. It seeps into every crevice of our world. It ’ s ubiquity makes it almost impossible to detect.
unintentional effects - others affected, not me Glasser in Television and the Social Construction of Reality - people believed that things work like they do on tv - cop always gets his guy, actuality much lower conviction rate Haney/Manzolati - Television Criminology - people estimated much larger amount of street crime, lower amount of white collar - actuality almost the opposite
Andy Crouch, Culture Making describes the church ’ s relationship with media
Andy Crouch, Culture Making describes the church ’ s relationship with media
