Diagnosing the Undiagnosed. The development of a non invasive, rapid
HIV self test

Brian Reid
Vice President, International
OraSure Technologies Inc.
Reaching the unreachable – novel testing
means
•Despite widespread availability of blood tests, significant number of individuals
have never had an HIV test

Laboratory
testing

Provider
based
HCT

Community
testing

Provider
based

In
Pharmacy

Home
testing

testing

Self
sampling

Supervised

Anonymous

self

self

testing

testing

2
OraQuick ADVANCE® Rapid HIV-1/2 Antibody
Test
• Highly accurate (>99%) test results in 20
minutes

•
•
•
•

Sensitivity: 100%* Specificity: 99.8%*
Over 25 million units sold worldwide
30 month shelf life
Used in diverse settings

Rapid-format test that
detects HIV antibodies
in oral mucosal
transudate (OMT)
OMT contains high
concentration of IgG
antibodies.
Confidential & Proprietary

3
Oral Fluid – Specimen
Collection

4
OraQuick® In-Home HIV TestResult Interpretation
SIMPLE RESULT
INTERPRETATION:
One line = NEGATIVE
Two lines = POSITIVE*

Reactive
Control
Line

Reactive
HIV-1/2
Test Line

Negative

Positive

* Labeling describes positive result as ”you may have HIV”

5

Confidential & Proprietary
OraQuick In Home HIV Test History

Confidential & Proprietary
Challenges Maximizing Diagnostic
Efficiency of Home Tests
• Bastian LA et al. (1998). Meta-analysis of
home pregnancy tests:
– Sixteen home pregnancy tests (5 studies)
– Aggregate sensitivity in laboratory studies: 91%
(84%-96%)
– Aggregate sensitivity in self-test studies: 75%
(0.64-0.85)

• De La Fuente et al. (2012). Self-test study
using fingerstick HIV test:
– Only 92% of users obtained a valid result
7
OraQuick® In-Home HIV Test System –
Outer Box

Confidential & Proprietary

8
Label Comprehension Study Results
98.8%

Product use (self-selection)
Time test can detect HIV (window period)
What to do if anxious about taking the test
Not okay to use under 14 years of age
Okay to use if pregnant
Not okay if previously diagnosed with HIV
Wait 30 minutes after eating / drinking
Not okay to expose to cleaning reagents
Last step before timing test
Minimum time test result can be read (>20 minutes)
Time when test result is no longer valid (>40 minutes)
What to do if test result is Positive
What to do if you are not sure of your result
What to do if your test result is Negative
What to do if you have any questions

98.6%
97.2%
92.8%
91.8%
88.4%
96.2%
91.4%
84.6%
96.4%
98.2%
97.0%
97.4%
82.2%
99.2%

Questions on self-selection
Questions on performing the test
Questions on interpretation of the test results
Confidential & Proprietary

9
OraQuick® In-Home HIV Test System –
Kit Contents
Test stand

Stepwise
Instructions

Package
Insert
Pre & Post-Test
Informational Booklet
Pouched
Confidential & Proprietary Device

Test
Device

Pouched
Developer Vial

10
Phase III Trial: Unobserved Self-Testing
Study
• Visit 1: Subject enrolled and blood drawn for lab testing
• Visit 2: Subject self selected (or de-selected) and took
possession of OraQuick In-Home HIV Test kit
• Visit 3: Subject returned to site and provided self-test result
according to standard script
– Site staff provided laboratory results to the subject
– Appropriate counseling was provided based on laboratory results
– Additional information collected on subject intent

• Visit 4: Scheduled if required based on follow-up testing
• Cross sectional demographics

Confidential & Proprietary

11
Performance of the In-Home HIV test in the
Hands of the Consumer
(Phase III Study of Unobserved Self-Testing)
Accuracy
(4990/4999)
Test System Failure Rate*
(56/5055)
Sensitivity
(88/96)**
Specificity
(4902/4903)
NPV
(4902/4910)
PPV
(88/89)

99.82%
(95% CI: 99.66% - 99.92%)

1.11%
(95% CI: 0.84% - 1.44%)

91.67%
(95% CI: 84.24% - 96.33%)

99.98%
(95% CI: 99.89% - 100.0%)

99.84%
(95% CI: 99.68% – 99.93%)

98.88%
(95% CI: 93.90% - 99.97%)

*Proportion of tests that user failed to get a positive or negative result
** Eight HIV positive individuals reported their HIV self-test result as negative

12

Confidential & Proprietary
Percentage

Intention Responses: HIV Positive
Subjects
100
90
80
70
60
50
40
30
20
10
0
0

Not at all likely

1

2

3

4

Definitely

Scale of 0 to 4
Likelihood to get post-test counseling

(N=101)

Likelihood to follow-up with doctor or clinic for treatment
Likelihood to Recommend

Source: Phase III study

(N=100)

Confidential & Proprietary

13

(N=101)
Intention Responses: HIV Negative
Subjects from High Prevalence Sites
100
90

Percentage

80
70
60
50
40
30
20
10
0
0
Not at all likely

1

2

3

4
Definitely

Scale of 0 to 4

Likelihood to get tested again for HIV

(N=3903)

Likelihood to use a rapid HIV home test

(N=3902)

Likelihood to use HIV home test to screen new sexual partners
Source: Phase III study
Confidential & Proprietary

14

(N=3901)
Low Levels of Anxiety Reported Among HIV
Positive Subjects Identified During
Unobserved Self-test Study
•

Of the HIV positive subjects, most (68.6%) were described as
“calm” by site staff during counseling and discussion of HIV
positive results

•

Among HIV-positive subjects, there were no anxiety-related
adverse events that required intervention by site staff when HIV
positive results were discussed

Source: Phase III study

Confidential & Proprietary

15
Key Findings from Clinical Trial of
Unobserved Self-Testing (n= 5055)
•
•

Ninety nine percent (99%) of users successfully obtained a test result (positive
or negative)
Eighty eight (88) subjects of previously unknown status self-identified as
HIV positive through use of the in-home test (1.7%)
–

•
•
•
•

Eight HIV positive subjects reported their self-test result as negative to the clinical
sites (calculated sensitivity = 88/96= 92%)

Predictive value of the test was very high (NPV= 99.8%; PPV=98.9%)
Excellent observed specificity (4,902/4,903; >99.9%)
Excellent overall accuracy* (4,990/4999; >99%)
Strong benefit/risk for product approval:
–
–

Predicted number of individuals identified (who otherwise wouldn’t have tested)
Estimated number of forward transmissions prevented

* Not an FDA approved label claim
Source: Phase III study

Confidential & Proprietary

16
OraQuick® HIV In-Home Support Center
• Designed and developed specifically for use with the
OraQuick® In-Home HIV Test
• Operational 24/7/365
• Information management system for consistent responses,
referral to care & complaint intake
• Designed to allow the caller to remain anonymous

• Scripts and materials were developed in conjunction
with representatives with practical counseling
experience
OraQuick Phone Queue
Queue 1 Test Results
Queue 2 Test Usage
Queue 3 Orders/Inquiries
Confidential & Proprietary

Goal
100% answered immediately
100% within 20 seconds
80% within 30 seconds

17
Reported Positive Test Results, Referrals
and Consumer Complaints
• ~400 calls per week
• 212 callers reported a positive result after using the OraQuick In
Home HIV test
• 677 callers received referrals
• Reasons for declining a referral include following up with
their own HCP or testing facility
• Other reasons for referrals (outside of confirmatory test)
include inquiries for free testing, clinics, HIV Specialists,
state hotline referrals, additional STD information
Referrals
576

101

111

Positives

• <0.1% complaint rate launch to date

Data is sourced from OraQuick Inquiry System and is through September 30,2013

18
Confidential & Proprietary
Projection of Positives Identified
• We believe the prevalence rate with the OTC consumer is
between 1-2%
• This is consistent with the data generated in the clinical study of a 1.7%
prevalence rate
Theoretical Projection of Total Number of Positives Identified
Based on Consumer Support Center Activity
212 Positives* Identified via Consumer Support Center
% of Positives Calling
Support Center**

1%

5%

10%

Projected Total
Number of Positives

21,200

4,240

2,120

Positives as Percent
of Units Sold to date

10%

2%

1%

*Positives captured launch through 9/30/13** Based on prelaunch research indicating that most (96%) consumers receiving positive
result will contact their healthcare professional; ~200K units sold launch through September 2013

19
Confidential & Proprietary
Web Site Support: www.OraQuick.com
2
•

Engage
• Learn about the OraQuick
Self-Test

•

Education
• Video tutorials
• Warnings and precautions

•

Support
• Find Counseling and Care

•

2

Sales
• Access to Purchase
OraQuick® In-Home HIV
Test

1
3

5

2

4

Confidential & Proprietary

20
National Campaign

• Designed to de-stigmatize
testing and drive product
awareness
• Launched via Advertising,
Public Relations and retail
promotion.
“Testing for HIV is Everyone’s
Thing”
“Knowing is
the Best Thing”

Confidential & Proprietary

21
OraQuick® Retail Sales Trend
+9%

20000
18000

Avg Units per Week

16000

+51%

+1%

5000

-9%

+4%

-6% 4500

4000

+27%

14000
Units

+11%

Total US

+2%

3500

+48%

12000
10000

3000
2500

-2%

8000

2000

6000

1500

4000

1000

2000

500

0

0
4 wk
4 wk
4 wk
ending
ending
ending
10/27/12 11/24/12 12/22/12

•
•

4 wk
ending
1/19/13

4 wk
ending
2/16/13

4 wk
ending
3/16/13

4 wk
ending
4/13/13

4 wk
ending
5/11/13

4 wk
ending
6/8/13

4 wk
ending
7/6/13

Over 200K units sold launch to date
E-Commerce accounts for an additional 9% in units

Source: Nielsen data, Oct 2012-Aug 31, 2013

Confidential & Proprietary

22

4 wk
ending
8/3/13

4 wk
ending
08/31/13
Core Buyers Emerging
•

Consistent with Expected Source of Volume by Consumer Segment
– MSM and AA Estimated to contribute 86% of Volume

MSM

AA

Urban
Secondary
Single
Confidential & Proprietary

College
Towns

Source: Spectra & Experian research data

Hispanic
American

Asian
American

23
Public Health Programs
• Several Public Health and Advocacy groups have
purchased OraQuick® In-Home HIV Test kits
• Primary uses in Public Health settings relate to:
– Social Networking: Provide tests to high risk individual
to give to other individuals living in high risk
communities
– Prevention for Positives: Provide tests to individuals
who have tested positive to give to partner(s)
– Missed Testing Opportunities: Provide test to individuals
who have declined a test at a clinic, mobile site, event,
etc., giving them an opportunity to test at home

Confidential & Proprietary

24
Overall Summary
• OraQuick In Home HIV Test approved in July 2012
– Approval driven by strong risk/benefit argument

• Consumer support resources to maximize linkage to
health services and providers; system functioning
extremely well
• Product up take continuing to build, as awareness
builds among high risk populations
• Believed to be providing substantial public health
benefit in terms of number of positives identified

25

Self testing meeting glasgow reid3

  • 1.
    Diagnosing the Undiagnosed.The development of a non invasive, rapid HIV self test Brian Reid Vice President, International OraSure Technologies Inc.
  • 2.
    Reaching the unreachable– novel testing means •Despite widespread availability of blood tests, significant number of individuals have never had an HIV test Laboratory testing Provider based HCT Community testing Provider based In Pharmacy Home testing testing Self sampling Supervised Anonymous self self testing testing 2
  • 3.
    OraQuick ADVANCE® RapidHIV-1/2 Antibody Test • Highly accurate (>99%) test results in 20 minutes • • • • Sensitivity: 100%* Specificity: 99.8%* Over 25 million units sold worldwide 30 month shelf life Used in diverse settings Rapid-format test that detects HIV antibodies in oral mucosal transudate (OMT) OMT contains high concentration of IgG antibodies. Confidential & Proprietary 3
  • 4.
    Oral Fluid –Specimen Collection 4
  • 5.
    OraQuick® In-Home HIVTestResult Interpretation SIMPLE RESULT INTERPRETATION: One line = NEGATIVE Two lines = POSITIVE* Reactive Control Line Reactive HIV-1/2 Test Line Negative Positive * Labeling describes positive result as ”you may have HIV” 5 Confidential & Proprietary
  • 6.
    OraQuick In HomeHIV Test History Confidential & Proprietary
  • 7.
    Challenges Maximizing Diagnostic Efficiencyof Home Tests • Bastian LA et al. (1998). Meta-analysis of home pregnancy tests: – Sixteen home pregnancy tests (5 studies) – Aggregate sensitivity in laboratory studies: 91% (84%-96%) – Aggregate sensitivity in self-test studies: 75% (0.64-0.85) • De La Fuente et al. (2012). Self-test study using fingerstick HIV test: – Only 92% of users obtained a valid result 7
  • 8.
    OraQuick® In-Home HIVTest System – Outer Box Confidential & Proprietary 8
  • 9.
    Label Comprehension StudyResults 98.8% Product use (self-selection) Time test can detect HIV (window period) What to do if anxious about taking the test Not okay to use under 14 years of age Okay to use if pregnant Not okay if previously diagnosed with HIV Wait 30 minutes after eating / drinking Not okay to expose to cleaning reagents Last step before timing test Minimum time test result can be read (>20 minutes) Time when test result is no longer valid (>40 minutes) What to do if test result is Positive What to do if you are not sure of your result What to do if your test result is Negative What to do if you have any questions 98.6% 97.2% 92.8% 91.8% 88.4% 96.2% 91.4% 84.6% 96.4% 98.2% 97.0% 97.4% 82.2% 99.2% Questions on self-selection Questions on performing the test Questions on interpretation of the test results Confidential & Proprietary 9
  • 10.
    OraQuick® In-Home HIVTest System – Kit Contents Test stand Stepwise Instructions Package Insert Pre & Post-Test Informational Booklet Pouched Confidential & Proprietary Device Test Device Pouched Developer Vial 10
  • 11.
    Phase III Trial:Unobserved Self-Testing Study • Visit 1: Subject enrolled and blood drawn for lab testing • Visit 2: Subject self selected (or de-selected) and took possession of OraQuick In-Home HIV Test kit • Visit 3: Subject returned to site and provided self-test result according to standard script – Site staff provided laboratory results to the subject – Appropriate counseling was provided based on laboratory results – Additional information collected on subject intent • Visit 4: Scheduled if required based on follow-up testing • Cross sectional demographics Confidential & Proprietary 11
  • 12.
    Performance of theIn-Home HIV test in the Hands of the Consumer (Phase III Study of Unobserved Self-Testing) Accuracy (4990/4999) Test System Failure Rate* (56/5055) Sensitivity (88/96)** Specificity (4902/4903) NPV (4902/4910) PPV (88/89) 99.82% (95% CI: 99.66% - 99.92%) 1.11% (95% CI: 0.84% - 1.44%) 91.67% (95% CI: 84.24% - 96.33%) 99.98% (95% CI: 99.89% - 100.0%) 99.84% (95% CI: 99.68% – 99.93%) 98.88% (95% CI: 93.90% - 99.97%) *Proportion of tests that user failed to get a positive or negative result ** Eight HIV positive individuals reported their HIV self-test result as negative 12 Confidential & Proprietary
  • 13.
    Percentage Intention Responses: HIVPositive Subjects 100 90 80 70 60 50 40 30 20 10 0 0 Not at all likely 1 2 3 4 Definitely Scale of 0 to 4 Likelihood to get post-test counseling (N=101) Likelihood to follow-up with doctor or clinic for treatment Likelihood to Recommend Source: Phase III study (N=100) Confidential & Proprietary 13 (N=101)
  • 14.
    Intention Responses: HIVNegative Subjects from High Prevalence Sites 100 90 Percentage 80 70 60 50 40 30 20 10 0 0 Not at all likely 1 2 3 4 Definitely Scale of 0 to 4 Likelihood to get tested again for HIV (N=3903) Likelihood to use a rapid HIV home test (N=3902) Likelihood to use HIV home test to screen new sexual partners Source: Phase III study Confidential & Proprietary 14 (N=3901)
  • 15.
    Low Levels ofAnxiety Reported Among HIV Positive Subjects Identified During Unobserved Self-test Study • Of the HIV positive subjects, most (68.6%) were described as “calm” by site staff during counseling and discussion of HIV positive results • Among HIV-positive subjects, there were no anxiety-related adverse events that required intervention by site staff when HIV positive results were discussed Source: Phase III study Confidential & Proprietary 15
  • 16.
    Key Findings fromClinical Trial of Unobserved Self-Testing (n= 5055) • • Ninety nine percent (99%) of users successfully obtained a test result (positive or negative) Eighty eight (88) subjects of previously unknown status self-identified as HIV positive through use of the in-home test (1.7%) – • • • • Eight HIV positive subjects reported their self-test result as negative to the clinical sites (calculated sensitivity = 88/96= 92%) Predictive value of the test was very high (NPV= 99.8%; PPV=98.9%) Excellent observed specificity (4,902/4,903; >99.9%) Excellent overall accuracy* (4,990/4999; >99%) Strong benefit/risk for product approval: – – Predicted number of individuals identified (who otherwise wouldn’t have tested) Estimated number of forward transmissions prevented * Not an FDA approved label claim Source: Phase III study Confidential & Proprietary 16
  • 17.
    OraQuick® HIV In-HomeSupport Center • Designed and developed specifically for use with the OraQuick® In-Home HIV Test • Operational 24/7/365 • Information management system for consistent responses, referral to care & complaint intake • Designed to allow the caller to remain anonymous • Scripts and materials were developed in conjunction with representatives with practical counseling experience OraQuick Phone Queue Queue 1 Test Results Queue 2 Test Usage Queue 3 Orders/Inquiries Confidential & Proprietary Goal 100% answered immediately 100% within 20 seconds 80% within 30 seconds 17
  • 18.
    Reported Positive TestResults, Referrals and Consumer Complaints • ~400 calls per week • 212 callers reported a positive result after using the OraQuick In Home HIV test • 677 callers received referrals • Reasons for declining a referral include following up with their own HCP or testing facility • Other reasons for referrals (outside of confirmatory test) include inquiries for free testing, clinics, HIV Specialists, state hotline referrals, additional STD information Referrals 576 101 111 Positives • <0.1% complaint rate launch to date Data is sourced from OraQuick Inquiry System and is through September 30,2013 18 Confidential & Proprietary
  • 19.
    Projection of PositivesIdentified • We believe the prevalence rate with the OTC consumer is between 1-2% • This is consistent with the data generated in the clinical study of a 1.7% prevalence rate Theoretical Projection of Total Number of Positives Identified Based on Consumer Support Center Activity 212 Positives* Identified via Consumer Support Center % of Positives Calling Support Center** 1% 5% 10% Projected Total Number of Positives 21,200 4,240 2,120 Positives as Percent of Units Sold to date 10% 2% 1% *Positives captured launch through 9/30/13** Based on prelaunch research indicating that most (96%) consumers receiving positive result will contact their healthcare professional; ~200K units sold launch through September 2013 19 Confidential & Proprietary
  • 20.
    Web Site Support:www.OraQuick.com 2 • Engage • Learn about the OraQuick Self-Test • Education • Video tutorials • Warnings and precautions • Support • Find Counseling and Care • 2 Sales • Access to Purchase OraQuick® In-Home HIV Test 1 3 5 2 4 Confidential & Proprietary 20
  • 21.
    National Campaign • Designedto de-stigmatize testing and drive product awareness • Launched via Advertising, Public Relations and retail promotion. “Testing for HIV is Everyone’s Thing” “Knowing is the Best Thing” Confidential & Proprietary 21
  • 22.
    OraQuick® Retail SalesTrend +9% 20000 18000 Avg Units per Week 16000 +51% +1% 5000 -9% +4% -6% 4500 4000 +27% 14000 Units +11% Total US +2% 3500 +48% 12000 10000 3000 2500 -2% 8000 2000 6000 1500 4000 1000 2000 500 0 0 4 wk 4 wk 4 wk ending ending ending 10/27/12 11/24/12 12/22/12 • • 4 wk ending 1/19/13 4 wk ending 2/16/13 4 wk ending 3/16/13 4 wk ending 4/13/13 4 wk ending 5/11/13 4 wk ending 6/8/13 4 wk ending 7/6/13 Over 200K units sold launch to date E-Commerce accounts for an additional 9% in units Source: Nielsen data, Oct 2012-Aug 31, 2013 Confidential & Proprietary 22 4 wk ending 8/3/13 4 wk ending 08/31/13
  • 23.
    Core Buyers Emerging • Consistentwith Expected Source of Volume by Consumer Segment – MSM and AA Estimated to contribute 86% of Volume MSM AA Urban Secondary Single Confidential & Proprietary College Towns Source: Spectra & Experian research data Hispanic American Asian American 23
  • 24.
    Public Health Programs •Several Public Health and Advocacy groups have purchased OraQuick® In-Home HIV Test kits • Primary uses in Public Health settings relate to: – Social Networking: Provide tests to high risk individual to give to other individuals living in high risk communities – Prevention for Positives: Provide tests to individuals who have tested positive to give to partner(s) – Missed Testing Opportunities: Provide test to individuals who have declined a test at a clinic, mobile site, event, etc., giving them an opportunity to test at home Confidential & Proprietary 24
  • 25.
    Overall Summary • OraQuickIn Home HIV Test approved in July 2012 – Approval driven by strong risk/benefit argument • Consumer support resources to maximize linkage to health services and providers; system functioning extremely well • Product up take continuing to build, as awareness builds among high risk populations • Believed to be providing substantial public health benefit in terms of number of positives identified 25

Editor's Notes

  • #23 Total units sold to date Total US=170005 Total US = EComm: 185509