This document outlines Chase Ledin's research on post-AIDS health promotion theories and methods. The research aims to examine how strategies to end AIDS have been integrated or contested in the UK and Scottish contexts. It also examines how critical conversations about ending HIV can contribute to HIV literacy and how post-AIDS perspectives could help develop adapted intervention strategies. Key theories discussed include approaching the end of AIDS as a problem rather than a solution, and counterpublic health that contends with challenges of HIV infection and medicalization of pleasure and health. Key resources for ending HIV campaigns run by organizations are also mentioned.

1. ‘Post-AIDS’ Health Promotion:
Theories and Methods
Chase Ledin (he/him)
Centre for Biomedicine, Self & Society
University of Edinburgh
E: chase.ledin@ed.ac.uk
T: @chaseledin

2. Overview
– Research Aims
– Theories & Methods
– Key Resources
– Discussion
– Going Forward

3. ResearchAims
– Question 1: How have ‘end of AIDS’ and ‘ending
HIV’ health promotion strategies become
integrated and/or contested within the UK and
Scottish contexts?
– Question 2: Can critical conversations about
‘ending HIV’ contribute to HIV literacy
strategies? How might ‘post-AIDS imaginaries’
help to develop adapted intervention
strategies?

4. Theories &
Methods
– ‘[The] very notion of the end of AIDS should be
approached not as a solution to a problem, but
rather as a problem unto itself’ -Tony Sandset
Ending AIDS' in the Age of Biopharmaceuticals
(2020) p.4.

5. Theories &
Methods
– Counter public health is ‘the cultivation of
viable ethics and modes of embodiment that
contend not only with the challenges of HIV
infection, but also the mass mediation and
medico-moralisation of pleasure and health” -
Kane Race, Pleasure Consuming Medicine
(2009), p.110.

6. Key Resources

7. UNAIDS
‘EndingAIDS’
Campaigns

8. UNAIDS,
‘GlobalTargets’
Initiatives

9. USGovt,
‘Ending the HIV
Epidemic’
Campaign

10. 56 DeanStreet,
‘Generation
Zero’Campaign

11. HIVScotland,
‘Generation
Zero’Campaign

12. Discussion
– Key Outcomes of ‘Ending HIV’ Campaigns:
– Service Provision
– Fundraising
– Community Awareness
– Anti-Stigma Efforts

13. Discussion
– Strengths:
– Identifies key resources for additional funding
– Situates individual actions in collective effort to
enact global health interventions
– Represents stakeholders and humanises HIV
experiences for PLHIV and community members

14. Discussion
– Limitations:
– Focusses on infrastructure without addressing
social determinants, such as lack of access to
healthcare (e.g. USA), racial and migration bias in
health systems, and sexual inequalities
– Prioritises individual behavioural change over
engagement with communities (i.e. workshops to
discuss sexual politics, interactions with healthcare
providers, etc.)

15. Going Forward
– Problematising ‘Ending HIV’ Discourses:
– Need for diversified discourses about mass
mediation and medico-moralisation of health
promotion practices – i.e. what does ‘ending HIV’
mean for communities, beyond institutional
messages about service provision and fundraising?
– Need for further research about the sexual,
gendered, and racial politics that emerge from
‘post-AIDS’ health promotion

16. ThankYou
Chase Ledin (he/him)
Centre for Biomedicine, Self & Society
University of Edinburgh
E: chase.ledin@ed.ac.uk
T: @chaseledin