SELF-PUBLISH YOUR BOOK TO RAISE YOUR BRAND
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Self Publishing your book: Why's, Do's and Don'ts
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SELF-PUBLISH YOUR BOOK TO RAISE YOUR BRAND
- 1. SELF-PUBLISHING YOUR BOOK Your book is a business card that doesnÊt get thrown away
- 2. www.slideshare.com Talking Points • Self Publishing vs. Traditional Publishing • Changing landscape presents opportunities • Why write ? • Putting a book together • Must Haves • Raising your personal and professional Brand • Promoting your book to drive your business • Focus on practical issues • Spent 18 months servicing self-published authors • This is just a glimpse of a dynamic and changing environment Anchor Points
- 4. www.slideshare.com Self-publishing has exploded Source: Bowker, Inc
- 5. www.slideshare.com ISBN’s for non-traditional Publishers Source: Bowker, Inc
- 6. www.slideshare.com Strong Growth Trends Source: Smashwords
- 7. www.slideshare.com A lot of competition ….
- 8. www.slideshare.com So why write a book ? • Vanity • Makes you more interesting …… • Creativity • You have a book inside of you or a story to tell • Social • Unique connection to others • Financial • Breaking even vs. profitability vs. earning a living • What is an hour of your time worth ? • PR: Raises your Brand • Your business card • Gives you credibility • Ultimately will drive revenue
- 10. www.slideshare.com Premise 1. Only a small percentage of people will buy your book 2. Of those who buy, only a percentage of people will read it 3. Of those who read your book, only a small percentage will believe, remember and tell others about the content of the book. You are writing a book to raise your brand and drive your business. In order to drive your business, you need a sophisticated and professional product You may be the next Malcolm Gladwell, but until that happens, assume: This does not matter
- 11. www.slideshare.com Why write a Professional book? • Shows you are serious enough about the topic to write a book • The business card that does not get thrown away • People won’t likely need your services when you hand them your calling card • The spine becomes the most important part of the book
- 12. www.slideshare.com Different Levels of Engagement • Level 1: Write a book • Level 2: Write a competent book about a topic • Level 3: Write a competent book that solves a problem • Level 4: Write a competent book that solves a complex series of problems and changes how people think • Level 5: Write a competent book that solves a problem and changes how people live
- 13. Must Haves • Editor • Book Cover Artist • Graphic Designer • ISBN • Website • Print Your Book • Public Relations • Typos, grammar, flow • People judge a book by the cover • Font, Margins, Layout • Necessary to sell • Discoverable, Tie-in w Social Media • 100 – 200 Copies to start • Raise awareness, Speaking, etc
- 14. Price of entry • Editor • Book Cover Artist • Graphic Designer • ISBN • Public Relations • Website • Print Your Book $1,000 - $1,500 $ 100 - $ 500 $ 500 - $1,000 $ 150 $ 750 - $2,000 + $1,000 - $2,000 $ 750 - $1,500 + Total $4,000 - $8,000 + Although expensive for an individual, this cost can be absorbed by most businesses – if there is a payoff
- 15. www.slideshare.com Map to Success 1. Find a topic that you are knowledgeable about that relates to your business (directly or indirectly) Round-table with peers to establish the focus 2. The more useful the topic, the better Solve someone’s problem that has money to pay you for the solution 3. Establish hard (& soft) deadlines and appoint an enforcer 4. Write, rewrite – and then rewrite again 5. Don’t skimp on the “must-haves” 6. Don’t print too many books (100 – 200 at a time) 7. Don’t worry about how many books you sell
- 16. www.slideshare.com Driving your business 1. The book is your business card 2. It establishes your personal and professional brand 3. It establishes you as an expert 4. It will drive traffic to your website (blogs, posts, tweets) 5. It will lead to speaking engagements
- 17. www.slideshare.com Books 1. E-books have their place, but the demise of printed books has been greatly exaggerated 2. There is no better software/hardware archiving than a book 3. Authorship makes you more interesting 4. It connects you with people 5. Books make unique and personal gifts