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Becoming More Assertive
Causes of Unassertiveness
Causes of Unassertiveness


Fear of rejection, humiliation,
criticism or anger.
Causes of Unassertiveness


Feared consequences are projections
arising from unrealistic anxieties.
Causes of Unassertiveness


When we don’t feel good about
ourselves, we tend to devalue our
abilities, thoughts and feelings.
Causes of Unassertiveness


Low self-esteem leads to
lack of assertion.
Causes of Unassertiveness


Lack of skills needed on the job
or in other situations
contributes to unassertiveness.
Causes of Unassertiveness


We’re afraid of embarrassing
ourselves, of looking stupid, being
too aggressive or too emotional.
Causes of Unassertiveness


As we grow, we are rewarded
for certain types of behaviors
and punished for others.
Causes of Unassertiveness


If you don’t know yourself, you may not
attain and progress in your ideal job.
Causes of Unassertiveness


If you have clear goals, you’ll have
higher self-esteem and be more
likely to assert yourself.
Causes of Unassertiveness


Many people fear self-assertion
will displease others.
Causes of Unassertiveness


People often fear looking foolish or
hurting others’ feelings.
Causes of Unassertiveness


We develop habits and continue to
be unassertive because it’s familiar
and easy.
Actions Toward Assertiveness
Actions Toward Assertiveness


Recognize your need to change.
Actions Toward Assertiveness


Take care of yourself - physical,
intellectual, social and emotional needs.
Actions Toward Assertiveness


Enhance your confidence - know what
you can do and what you want.
Actions Toward Assertiveness


Practice being assertive.
Actions Toward Assertiveness


Clarify and pursue your mission.
Actions Toward Assertiveness


Have a positive outlook. See the glass
as half full, rather than half empty.
Actions Toward Assertiveness


Put faith in your ability to make
good things happen.
Actions Toward Assertiveness


Challenge your irrational beliefs.
Actions Toward Assertiveness


Convey the impression that you are
in charge and entitled to lead.
Actions Toward Assertiveness


Learn to confront and say “no.”
Actions Toward Assertiveness


Be political. Know when to open your
mouth and when to keep it shut.
Actions Toward Assertiveness


Maintain perspective. Don’t let what
happened yesterday affect what will
happen tomorrow.
Actions Toward Assertiveness


Watch your body language.
Actions Toward Assertiveness


Present yourself positively. Claim the
recognition that is rightfully yours.
Actions Toward Assertiveness


Ask for what you want.
Actions Toward Assertiveness


Participate in meetings and
other group activities.
Actions Toward Assertiveness


Learn from colleagues and
friends you feel are assertive.
Actions Toward Assertiveness


Associate with positive,
supportive people.
Becoming More Assertive

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Self management becoming-more_assertive