The group worked well together during pre-production, choosing a song and developing a story that fit the lyrics. They created a storyboard and chose locations that suited their target audience of ages 10+. During production, they followed their schedule and shot multiple angles. Acting and wardrobe helped convey the story. Some scenes had to be cut due to continuity errors and lack of permissions. In post-production, editing was fun and scenes were well edited with effects, though some desired sound effects and scenes could not be included.

1. Self-Evaluation
Pre-Production
WWW: Our group (King’s Key Productions) did well during our pre-production. This is
because we had worked well together as crew and cast. We worked together on choosing a
song, which took quite a bit of time but ended up choosing the song before we even stared the
task. We had to choose a Sony artist, which had not had a music video, as we needed to be
creative and pitch our own ideas. So after going through many different artists and songs we
finally decided we would go along with OMI’s Hitchhiker as the song was simple, popular
and had us thinking of a story for the music video already. The plot of the story went very
well with the song as we thought of a young passionate teen who hitchhikes a long journey to
find his lover and apologises for cheating before she leaves. The story fits as the lyrics
matched the story, which went perfect. The storyboard was organised well. We had managed
to make the story clear as well as the angles and timings from what we could picture even
though we didn’t constantly complete it the same from what we thought out at first. The
focus was our target audience in where our music video suited our viewers ages 10+.
Teenagers can relate to the story as well in some ways such as relationships. We comfortably
chosen different and beautiful locations to shoot our music video from the resources and time
we could put in, such as the beach and forest. To make things easier we had printed out our
song lyrics in order to break down the scenes to show what scenes will go where and for how
long. The tasks we had went well as the layout was very professional. Our production name
was decided as a group to come up with a great idea for the logo. The logo looks professional
and modern which is great as it attracts our target audience and suits the production name.
We equally distributed tasks amongst each other such as call sheets and location release form,
etc.
EBI: In my opinion, we could have done better with the storyboard. This is because the
drawings were not as professional as some scenes had stick figures and looked rough. We
were missed very few deadlines with the tasks as we were able to complete them just before
production. If we were more focussed, we would have been able to manage our timings finish
our production earlier.
Production
WWW: Our production went very well; this is because we followed our schedule (call time
sheet). The acting displayed went well as the actors tried to display and give the best they
possible could display. Facial expressions were great and timing went well. We had shot
multiple angles, which went well as we needed to use them for post-production. In addition,
actions in most scenes would match the other angles taken in order to give a good match-on-
action later.

2. During production, the weather was great and did not rain at all. Using experience in other
previous situations the group, knew what to do and even helped direct the crew. I took control
of most of the production as the visuals were mainly my idea and I knew how to portray them
throughout the scene I also help show my team camera angles and guided my colleagues on
how to shoot the scenes. I gave the camera to one of my actors the camera to shoot some
POV in order to gain experience. This was done well as it engages the audience as well
visually. Throughout the music video, the mise-en-scene was kept constant as the actors had
the same clothes in chronological scenes such as the watch and chain around
christophers(mustafas) neck.
Also wardrobe went perfect in all scenes as the colours went well for the denotation. For
example, Mustafa’s wear red, which shows passion as his character, is very passionate to get
his lover back.
EBI: Due to a continuity error, we had to cut out a scene, which had a beautiful view of the
city. This is as I had the idea of how hitchhikers would wear a bag yet we later realised in the
other scenes I did not wear a bag. We then thought of a solution to show how I lost it on the
train. This was not possible, as we also had to cut out the train scene. This was, as we did not
have permission to film on the platform. We had tried to get in contact for permission but we
was given different numbers which were either unavailable or did not answer. We could have
also improved on framing shots. For example, the bus scene had much headroom. Mustafa’s
acting during the end scene could have improved when he was on the floor. It was too cold as
he was wet and his body was stiff. The blood could have looked more realistic on the face

3. and we could have added wounds but we had left that last minute which we should have not
done, also acting during the first scene the acting could have been made to look more realistic
as some parts did not look very realistic.
Post-Production
WWW: When it came to editing, we had fun and it was easy and simple. The scenes were
well edited as we used a lot of transitions and sounds effects. We used many great match-on
action scenes, which visually was pleasurable. The scene where Mustafa looks at a picture on
his phone and zooms in and goes in to a flashback, I would say was the best moment
especially when it zooms back out.
The idea I had given for the flashback was edited as well as during the forest scene. This is
because he is thinking of the forest as it shows he is thinking about previous events, which
took place, were memories of Christopher’s (Mustafa’s) and Rhianna’s (lily’s) are the most
meaningful and happiest. In addition, the effect used at the beginning where the extra is
already listening to the song was done greatly. The way I had advised to use a slow transition
to when Mustafa is dying to show the audience how his eyes are slowly closing as he dies.
The dissolves were used brilliantly to show a change in scene and how time has passed
gradually. Sound effects were very important and were added perfectly with the car hitting
Mustafa and the heartbeat. Me and my team decided to change the speed of the car scene, to
make it look as if the car has drove up towards Mustafa in great speed.

4. EBI: Adding sound effects was a problem, as we did not have the sounds we wanted. This
was because there was not a different specific variety of sounds we wanted. We did not have
the scenes we wanted such as during the introduction there was a scene when Mustafa says,
“I was a hitchhiker till I found you”. We had to cut that scene out, as it was too long. We also
were not able to use the scene where I go to Alexandra Palace. This was due to the continuity
error.