The music video evaluation summarizes feedback on a music video for the song "Ain't No Rest for the Wicked" by Cage the Elephant. Groups provided positive and negative feedback. Positives included lighting, money falling in slow motion and atmosphere. Negatives included inconsistent lighting between scenes and titles not displayed long enough. The document also discusses the video's production including lip syncing, shot composition, lighting challenges and editing to the beat. Overall it was well-received but could have been improved with additional scenes of the band playing.

1. MUSIC VIDEO EVALUATION
CAGE THE ELEPHANT-
AIN’T NO REST FOR THE WICKED
MUSIC VIDEO EVALUATIONMUSIC VIDEO EVALUATIONMUSIC VIDEO EVALUATION

2. THE FINAL VIDEO

3. FEEDBACK
GROUP NAMES THINGS THAT WERE LIKED THINGS THAT WERE DISLIKED
ELLEN, ABI, JACK, JOSH
- The slow motion money falling from the hat
- Clinking bear bottles
- Phone light on the guys face gives good
atmosphere
- Preferred real money
- Transition between night time in the
caravan to daylight at the train station
were too inconsistent with the lyrics.
JAMES, HAZAL, SCOTT
- Smashed IPhone appropriate and ironic
‘hang out den’- looked cool
- The money at the beginning could’ve been
shown for a little longer.
MATT, ZOE, RYAN
- Liked the sequence and lighting, good
variation and diversity between shots.
- I would’ve preferred the shots to have
been in focus continuously rather than
changing between shots.
- The title screen wasn’t displayed long
enough.

4. TECHNICAL QUALITY
LIP SYNCHING
Our intentions originally was to display a band throughout our music video, this did consist of
finding musically confident individuals willing to take part. Sam (who played the ‘lead singer’) was
confident with learning the lyrics quickly and having to mime them repeatedly in various different
locations. He portrayed the character perfectly displaying a consistent personality throughout; we
were looking for an edgy, rough and ‘ready to go’ image which he was able to deliver naturally. We
shot multiple takes of the lip synching scenes just to make sure clips would consistently flow
without appearing as too staged, the track was also played in the background, this was not just for
Sam’s benefit but also for the other band members who would need to reference the instrumental
part of the song in order to play their instruments on time; this also played a vital part within the
filming process as the other band members had to stay synchronized with the music and each
other. This resulted in being one of the stronger areas of the final video with no bad criticism
mentioned at all.

5. TECHNICAL QUALITY
COMPOSITION & VARIETY OF SHOT
As you can see by the timeline, there were a lot of shots used considering 3 scenes got
cancelled and one completely changed. Feedback stated that they “Liked the sequence
and lighting, there’s a good variation and diversity between shots.”- this clearly
emphasizes the importance of variation between shots and how they’re constructed, if
they flow with one another whist simultaneously being able to deliver the intended
message/ story then it works and our video has clearly shown this.

6. TECHNICAL QUALITY
VARIETY OF SHOT TYPES
Here you see seven different
hot types that were filmed for
this one scene, this is to gain
coverage of every angle In
order for the viewer to be
able to understand exactly
what is happening within
the situation. By using
different shot types like, extreme close-up,
long shot, over the should shot ect. not only
gives perspective towards the characters but
also displays a more accurate viewpoint of
as to how it would be interpreted.

7. TECHNICAL QUALITY
LIGHTING
Creating a consistent balance between scenes
through lighting was definitely one of the larger
issues we had to face. Unfortunately the footage was
shot in December so a natural light source wasn’t
very reliable, but the artificial light we used wasn’t
either.
This was one of the comments given in feedback
“Transition between night time in the caravan to
daylight at the train station is too inconsistent with the
lyrics.”- Originally there were supposed to be more
scenes with different band members, this would have
showed a diverse range of waking up introductory shots
in different locations making this look less prominent.
The other point being that the caravan scene was
supposed to be set in the morning (judging by the lack
of daylight, much earlier) but due to timings and
availability, this was the best we could do. To make this
more understandable a time reference should’ve been
applied within the editing process to state how early the
scene was set.

8. TECHNICAL QUALITY
LIGHTING
Here you see all the different scenes and
the way in which they’re lit, the
brightness isn’t too inconsistent and
does partially correlate with the songs
progression and lyrics. Lamps, torches,
fairy lights and any other form of artificial
light source that was available was used
to create shadows and light the room in
the most natural way possible, we even
attempted to make possible links just so
it wouldn’t look too ridiculous.
One comment was “The Phone light on
the guys face gives good atmosphere”- this
made me feel relieved as we actually
used an industrial torch to light Sam and
though it looked too harsh and prominent
but luckily in this scene the phone was
the main focus (bottom right image).
Through the use of filters on Premier,
some of this light imbalance could be
disguised.Ç

9. TECHNICAL QUALITY
CAMERA MOVEMENT
The camera was a little shaky at times but this did add to the over all image created looking
slightly low budget and edgy. Other comments within the feedback pointed out the focusing of the
camera “I would’ve preferred the shots to have been in focus continuously rather than changing
between shots”- this was to add a little creative flare showing experimentation and to suite the
whole ‘drunk’ style of the video but this may become distracting too, it mainly occurs on
extreme close-ups of inanimate objects.
I quite frequently experimented with the speed of the clips, slowing some down whilst speeding
up others, this was also to fit with the over all theme and to add another intriguing level. My
favorite slow motion scene being the money drop from Sam’s hat, this was an inteded shot from
the start.

10. TECHNICAL QUALITY
EDITING (TO THE BEAT)
Here’s a visual example of how to edit on
the beat in Adobe Premier. You have two
timelines; one for visuals (blue) and the
other for audio (green), the audio bar has
sound waves displayed on it. Now where
this red line is shows the point of where the
beat starts and where the visuals are going
to link to this rhythm.
This is an example
of editing on the
beat to a very small
scale, the whole
video is edited to
the beat, this just
brings everything
together and for a
simple technique
can really make a
lot of difference.

11. CREATIVE QAULITY
The Final Music Video holds attention from the audience through a diverse and
interesting range of shots, a solid but intriguing storyline and the way in which the target
audience can somewhat relate to the young and free nature that appeals to students/
teenagers.
The video definitely work well with the track lyrically and visually as it tells the story of
the song ironically using visual references or a mild bases.
The theme fits well, the edgy, low budget style works well on a professional bases and
the interesting use and variety of shots, creative techniques ect. all went towards the
final outcome.
Improvements could be made to the lighting quality of the image and maybe more shots
of the band playing throughout the video but this didn’t help with the cancellassions of
filming either.

12. NINE KEY FRAMES COMPARISON
Unfortunately we were unable to get enough
people in such a small amount of time to all gather
for a party so just had the band performing in a
more casual manor on their own.
We still used various different extreme close-
ups on certain inanimate objects linked and
related to the video/ lyrics throughout.
The monopoly money
theme was pursued
and the thief scene did
work but we related the
theft to the band
member.
The train station scene
was a success even
though we didn’t actually
shoot it on the train due
to too many safety
complications and
expenses
Each band member still
worked, just un more
interesting places.
The scene was still
carried through but
with less religious
figures, to link it to the
rest of the video we
used the thief in place.
This scene was
too insignificant
to spend time we
didn’t have on it,
we just linked it
to another theme
that worked
better in the end.
People still awoke
in interesting
locations, it’s just
not [art of the party
no longer.

13. STORYBOARD DEVELOPMENT
From the nine key frames the filming
process became a lot simpler with less
scenes to shoot due to lack of time,
cancellation and the editing process
being too complex. Ideas changed and
in order to be able to meet some of
these goals realistically we had to make
them more achievable, only minor
changes were made to the original
storyboard, it was the party being the
main issue that we had to work around.
The outcome turned out a lot better than
expected after the amount of possible
things that could and did go wrong.
There was still a lot of parts that relate
to the original story board and did work
out well, and the editing process was a
complete success.

14. TEAM EVALUATION
Me and Tom worked together as group, we
gave ourselves jobs based on our strengths
and weaknesses, I performed the filming and
editing process whilst Tom focused on
research, organization of location, actors,
preparation and paperwork. We worked well
together and got everything needed done
when needed to. Their were certain problems
we had to face, distance being a large one but
Tom had a car he could use so we solved
that.

15. PERSONAL EVALUATION
Time management was a big issue for me, I found that quite a
few problems occurred but I handled them well and the way in
which I worked in a group worked well too. I feel like more
research could’ve been made and maybe more time spent on the
editing process but due to my nature of having to make it
perfect, sometimes things need to be left otherwise they never
get complete.