The 2020 State of the podcast universe and more

1. Winning at Podcasting: Strategies
from Abroad

2. Mattia Verzella
Head of Enterprise Sales

3. Adriano Farano
Business Development France

4. VOXNEST is Scale and Global Reach
Brands & Content Networks B2B & Ad Technology Partners
165M
Unique Monthly
listens
425M
Monthly Ad
Requests

5. Masterclass Agenda
• “The State of Podcast Universe Report”
2019
• Voxnest Podcast Technology Platform
• Success Stories
• Q&A

7. Download a Copy at:
blog.voxnest.com

8. Business Trends

9. • Big Players Double Down
• Linking Arms With Industries Outside of Radio
• Programmatic Causes a Stir
Business Trends

10. “Podcasts revenue will be bigger
than radio in 2020”
US podcast advertising is up 65%
in two years (IAB)
The Opportunity in the US

11. “The Daily is the
new front page”
A daily connection with listeners
Sam Dolnick, The New York Times

12. Books & Audio
Transitioned his storytelling
from written pages
to recorded audio.

13. Technology
Partnerships
Storytelling has now a shared
set of tools and a shared
community of content
creators who can create audio
content.

14. Programmatic Ads
In 2019, Voxnest’s
programmatic ad revenue
grew by 138.5 percent.

15. Prime Program
• Initial 3 Months
• Independent Podcasters
• 5K+ Downloads
• Free Hosting
• Programmatic Ads

16. Full Time
Podcaster
Programmatic ads made the
podcaster ~$20,000 in 3
months

17. Listening Trends

18. • Desktop Drops
• Women Work on Closing the Gap
• The Android Effect
Listening Trends

19. Listens by OS: Desktop Drops

20. Women Work on Closing the Gap

21. The Android Effect
Android
Adoption
Globally 75% of mobile
phones run Android.
No Android
Podcast App
Android’s home screen
is up for grab.
Spotify
Users
Bring a brand new audience
to podcasts.

22. Apple vs Spotify

23. What’s ahead for 2020?

24. • Discoverability Must Improve
• More International Markets Will Join the Craze
• More Players Will Fill the Gap
What's ahead for 2020?

25. What are the 3 key success
factors in podcasting?

26. Content and Stories Publishers have built an
audience around stories to tell
Winning Factor #1

27. Technology to Scale Ability to distribute your
content EASILY
No wasting time with bad
technology
Winning Factor #2

28. Generating Revenues Revenues at scale without
leaving money on the table
Winning Factor #3

29. • You run out of Content
• You run out of Time & Technology
• You run out of Money
Podcasts can fail because...

30. Pod-Challenges
with Ads
Monetization
Monetizing with ads is a MANUAL process
STAGNANT ads baked into episodes
Lots of UNSOLD inventory

31. Pod-Success
Combination of Dynamic Direct
Ads + Ad Exchanges
Prices Driven by Competition
Maximize Fill Rate & Monetize
International Audience

32. Voxnest Podcast
Technology Platform

33. VOXNEST Podcast Technology
Our tools empower enterprise and independent publishers across the
entire value chain of podcasting.
HOSTING
PLATFORM
ANALYTICS 1-CLICK
DISTRIBUTION
AD TECH
PLATFORM
AD MARKET
PLACE

34. Effortless
Publishing &
Analytics
• Manage all shows in one place
• Analytics and revenue
dashboard reports built-in
• IAB certified compliant
• GDPR & CCPA compliant

35. Teams &
Collaborators
• Add unlimited users to
podcasts & advertising
platform

36. Simple click on each top listening
platforms.
One-Click
Distribution

37. Dynamic Ad
Insertion & Ad
Manager
• Precise timing insertion UI
• Trafficking direct ads campaigns
• Integrated with programmatic ad
exchanges

38. • Sell your remnant impressions to
a variety of media buyers
• Guaranteed best available CPM
based on the conditions
Ad Marketplaces
& Backfill

39. Layering DMP Data
Voxnest Data + Nielsen Data create custom
verticals for advertisers:
• Podcast Metadata
• In-House Content Curation
• DMP Data (Behavioural and Segment
Data)
+

40. VOXNEST is Scale and Global Reach
Brands & Content Networks B2B & Ad Technology Partners
165M
Unique Monthly
listens
425M
Monthly Ad
Requests

41. Case Studies

42. ANSA Italy
1st News Agency in Italy and 5th in the
world.
A variety of Daily, Weekly and Interview-
based Podcasts
Highlights:
• Embedded Player on ansa.it
• Monetization via PMP integration

43. HBO Latam
Companion Podcast to TV series
Hollywoodization of Audio Content
Produced in LATAM & Brazil
Highlights:
• 1-Click Distribution
• Embedded Player on HBOlatam.com

44. hbolatam.com/us/podcasts

45. hbolatam.com/us/podcasts

46. hbolatam.com/us/podcasts

47. SKY UK
SKY NEWS and SKY SPORTS daily,
weekly and themed podcasts.
Highlights:
• Unlimited Users
• Embedded Player on Mobile app
• Monetization via PMP &
programmatic ads

48. Global (DAX)
Complete branded CMS solution for
managing, distributing and monetizing
content.
Highlights:
• Global branded publishing CMS
• Monetization via PMP & programmatic
ads

49. Key Takeaway
2020 - the Year of Podcast Growth
Publishers will step in and make the difference
New Markets will step into the game
Listening Diversity will be the key for advertising

50. Join us!
mattia.verzella@voxnest.com
adriano.farano@voxnest.com
www.voxnest.com