Focus is programmable communications. Special themes on conversational intelligence, identity and fraud, open source, and quantum computing.
There’s no registration, content is freely available. Everything will be posted on the agenda: https://blog.tadsummit.com/2021/02/16/tadsummit-asia-2021-agenda/
Presentations are pre-recorded, released one per day through May 2021.
Q&A is in the comments section of the weblog devoted to each presentation. Please ask questions.
In 2021 across the main programmable communication categories, total revenue is $75B+
UCaaS ($33B), 5%
CCaaS ($18B), 20%
CPaaS ($11B), 36%
Business Messaging ($6B), 30%
Identity verification ($4B with TAM of $25B - $55B as its all about customer experience), 60%+
Automation tech ($6B with TAM of $30B), 60%+
Twilio (and many others) do programmable communications
CPaaS (think atomic APIs), business messaging (SMS, IP, email), aggregation, authentication, SIP trunking, CCaaS, automation tech, IoT, and much more…
Doing telecoms/communications in a web way is changing the market now and into the future, different trajectory to telcos
SMS and voice will remain in rude health
Social messaging is necessary, but it only part of the answer
Recognize it’s a smartphone (voice, camera, browser, messaging)
Wholesale consolidation will continue and margins will be squeezed (in the medium to long term)
Applications are necessary for margin growth
Application focus will move into conversations, insight, and customer experience (customers get to what they want faster)
In 2021: UCaaS ($33B), CCaaS ($18B), CPaaS ($11B), Business Messaging ($6B), Identity verification ($4B with TAM of $25B - $55B as its all about customer experience), Automation tech ($6B with TAM of $30B) – $75B+ in 2021.
It’s a smart phone: voice, messaging (SMS and IP), camera (video and pictures), browser (signing documents, all your online processes), all the contextual information about the device and the user.
Unprecedented consolidation through 2020 into 2021, mainly within programmable communications. We’re going to see in the coming years are more enterprise / web companies joining this spree. Will Okta need more than 2FA for mobile authentication?
Think of Programmable Communications as telecoms done in a web way. Question: are telcos or enterprise/web companies more likely to act fast?
Programmable Communications will continue to live in interesting times, even after the pandemic!
My weblog: https://alanquayle.com/blog/
CXTech newsletter, weekly programmable communications news with opinion
TADSummit weblog: https://blog.tadsummit.com/
All the TADSummit content, videos, slides, and reviews
TADSummit Agenda
https://www.tadsummit.com/2020/emea_americas/agenda-emea-americas/
https://www.tadsummit.com/2020/asia/agenda/
https://blog.tadsummit.com/2021/02/16/tadsummit-asia-2021-agenda/
Simcon3 2020, Are We There Yet? Alan QuayleAlan Quayle
"Are we there yet? Telecom Services' slow migration to IP." - Most of the marketing noise is utter bs - Basic landscape and sizing - CPaaS history, current status, and what matters - UCaaS history, current status, and what matters - Its all about the services - solving the core business communications problem (business phone systems), and locking that service in through solving specific business problems (programmability).
By The Numbers: CPaaS, UCaaS, CCaaS Landscapes and Market SizingAlan Quayle
Alan Quayle, Independent
We’re entering a new phase in the democratization of telecoms. Communications is now programmable, its revolutionizing the $2.2T telecoms industry. Enterprises large and small, governments, local businesses, hospitals, dentists, web companies, garden centers are all using communications in new ways improve their operations and customers’ experiences. There are hundreds of companies around the world that are helping businesses use programmable telecoms.
The aim of this session is to provide an open, independent, and industry-wide review of the impact of programmable telecoms on business. We will cover CPaaS (Communications Platform as a Service), UCaaS (Unified Communications Platform as a Service, AKA virtual or cloud PBX), CCaaS (Contact Center as a Service), open source telecom software, authentication and customer experience, omni-channel customer communications, WebRTC (Web Real Time Communications) and much more reviewing the landscape and market sizes.
TADSummit, tyntec Keynote: Building the foundation for programmable telecoms ...Alan Quayle
tyntec Keynote: Building the foundation for programmable telecoms mashups
Marco Lafrentz, Director of CPaaS Business Line, tyntec
Programmable telecoms is a complementary element in many enterprise mashups that typically require accessing external platforms, data and web content. A roundup of pre-mashup essentials.
The current telecom ecosystems, especially the SMS ecosystem, need to evolve to facilitate and accelerate the new innovations coming from these mashups.
There’s an urgent need for a new participatory platform built for matching the two-sided market (enterprises and telcos). Alternative visions – to vote on. Welcome to CPaaS 2.0.
Mobile Voice and Messaging: Global Trends and AnalysesAli Saghaeian
Please email me "saghaeian [at] gmail.com" for any research, consulting and training request on Mobile Voice and Messaging.
This presentation includes topics such as:
Analysis of Growth Curves in Mobile
Telco Voice Standards and Roadmap
Mobile Voice Revenue Growth Curves
Global VoLTE and VoWi-Fi Market
Messaging Case Studies Worldwide
Cannibalization of Voice and Messaging
OTT Messaging Traffic Worldwide
OTT Role in Telco’s Business Revolution
Focus is programmable communications. Special themes on conversational intelligence, identity and fraud, open source, and quantum computing.
There’s no registration, content is freely available. Everything will be posted on the agenda: https://blog.tadsummit.com/2021/02/16/tadsummit-asia-2021-agenda/
Presentations are pre-recorded, released one per day through May 2021.
Q&A is in the comments section of the weblog devoted to each presentation. Please ask questions.
In 2021 across the main programmable communication categories, total revenue is $75B+
UCaaS ($33B), 5%
CCaaS ($18B), 20%
CPaaS ($11B), 36%
Business Messaging ($6B), 30%
Identity verification ($4B with TAM of $25B - $55B as its all about customer experience), 60%+
Automation tech ($6B with TAM of $30B), 60%+
Twilio (and many others) do programmable communications
CPaaS (think atomic APIs), business messaging (SMS, IP, email), aggregation, authentication, SIP trunking, CCaaS, automation tech, IoT, and much more…
Doing telecoms/communications in a web way is changing the market now and into the future, different trajectory to telcos
SMS and voice will remain in rude health
Social messaging is necessary, but it only part of the answer
Recognize it’s a smartphone (voice, camera, browser, messaging)
Wholesale consolidation will continue and margins will be squeezed (in the medium to long term)
Applications are necessary for margin growth
Application focus will move into conversations, insight, and customer experience (customers get to what they want faster)
In 2021: UCaaS ($33B), CCaaS ($18B), CPaaS ($11B), Business Messaging ($6B), Identity verification ($4B with TAM of $25B - $55B as its all about customer experience), Automation tech ($6B with TAM of $30B) – $75B+ in 2021.
It’s a smart phone: voice, messaging (SMS and IP), camera (video and pictures), browser (signing documents, all your online processes), all the contextual information about the device and the user.
Unprecedented consolidation through 2020 into 2021, mainly within programmable communications. We’re going to see in the coming years are more enterprise / web companies joining this spree. Will Okta need more than 2FA for mobile authentication?
Think of Programmable Communications as telecoms done in a web way. Question: are telcos or enterprise/web companies more likely to act fast?
Programmable Communications will continue to live in interesting times, even after the pandemic!
My weblog: https://alanquayle.com/blog/
CXTech newsletter, weekly programmable communications news with opinion
TADSummit weblog: https://blog.tadsummit.com/
All the TADSummit content, videos, slides, and reviews
TADSummit Agenda
https://www.tadsummit.com/2020/emea_americas/agenda-emea-americas/
https://www.tadsummit.com/2020/asia/agenda/
https://blog.tadsummit.com/2021/02/16/tadsummit-asia-2021-agenda/
Simcon3 2020, Are We There Yet? Alan QuayleAlan Quayle
"Are we there yet? Telecom Services' slow migration to IP." - Most of the marketing noise is utter bs - Basic landscape and sizing - CPaaS history, current status, and what matters - UCaaS history, current status, and what matters - Its all about the services - solving the core business communications problem (business phone systems), and locking that service in through solving specific business problems (programmability).
By The Numbers: CPaaS, UCaaS, CCaaS Landscapes and Market SizingAlan Quayle
Alan Quayle, Independent
We’re entering a new phase in the democratization of telecoms. Communications is now programmable, its revolutionizing the $2.2T telecoms industry. Enterprises large and small, governments, local businesses, hospitals, dentists, web companies, garden centers are all using communications in new ways improve their operations and customers’ experiences. There are hundreds of companies around the world that are helping businesses use programmable telecoms.
The aim of this session is to provide an open, independent, and industry-wide review of the impact of programmable telecoms on business. We will cover CPaaS (Communications Platform as a Service), UCaaS (Unified Communications Platform as a Service, AKA virtual or cloud PBX), CCaaS (Contact Center as a Service), open source telecom software, authentication and customer experience, omni-channel customer communications, WebRTC (Web Real Time Communications) and much more reviewing the landscape and market sizes.
TADSummit, tyntec Keynote: Building the foundation for programmable telecoms ...Alan Quayle
tyntec Keynote: Building the foundation for programmable telecoms mashups
Marco Lafrentz, Director of CPaaS Business Line, tyntec
Programmable telecoms is a complementary element in many enterprise mashups that typically require accessing external platforms, data and web content. A roundup of pre-mashup essentials.
The current telecom ecosystems, especially the SMS ecosystem, need to evolve to facilitate and accelerate the new innovations coming from these mashups.
There’s an urgent need for a new participatory platform built for matching the two-sided market (enterprises and telcos). Alternative visions – to vote on. Welcome to CPaaS 2.0.
Mobile Voice and Messaging: Global Trends and AnalysesAli Saghaeian
Please email me "saghaeian [at] gmail.com" for any research, consulting and training request on Mobile Voice and Messaging.
This presentation includes topics such as:
Analysis of Growth Curves in Mobile
Telco Voice Standards and Roadmap
Mobile Voice Revenue Growth Curves
Global VoLTE and VoWi-Fi Market
Messaging Case Studies Worldwide
Cannibalization of Voice and Messaging
OTT Messaging Traffic Worldwide
OTT Role in Telco’s Business Revolution
Please email me "saghaeian [at] gmail.com" for any research, consulting and training request on Mobile Internet 3.0 and OTT Services.
This presentation includes topics such as:
Evolution of Communication Services
Mobile Internet 3.0
Leading global mobile operators
Next Generation of TV & Video Viewing
OTT Communications Services Market
Consumer OTT offering and the genres
OTT video market
OTT Business and Monetization Models
OTT Market Estimation Structure
OTT monetization opportunities for Pay-TV
Business of Value Added Services in New Mobile Era: From Strategy and Busines...Ali Saghaeian
Please email me "saghaeian [at] gmail.com" for any request on VAS research, consulting and training.
This presentation includes topics such as:
The mobile 3.0 – The trends for Multimedia Services and Value Added Services
The 4th revenue curve of mobile communication – The business of Value Added Services.
Differences in doing business with Multimedia and Value Added Services than voice, messaging and access (data) services.
Mobile Operator Strategy and implications for the ecosystem
The Impact of 4th curve on mobile operator’s financials
Investing in the 4th Curve
How can Operators become Digital Lifestyle Solution Providers (DLSP)?
By The Numbers: CPaaS, UCaaS, CCaaS Landscapes and Market SizingAlan Quayle
Alan Quayle, Independent
We’re entering a new phase in the democratization of telecoms. Communications is now programmable, its revolutionizing the $2.2T telecoms industry. Enterprises large and small, governments, local businesses, hospitals, dentists, web companies, garden centers are all using communications in new ways to improve their operations and customers’ experiences. There are hundreds of companies around the world that are helping businesses use programmable telecoms.
The aim of this session is to provide an open, independent, and industry-wide review of the impact of programmable telecoms on business. We will cover CPaaS (Communications Platform as a Service), UCaaS (Unified Communications Platform as a Service, AKA virtual or cloud PBX), CCaaS (Contact Center as a Service), open source telecom software, authentication and customer experience, omni-channel customer communications, WebRTC (Web Real Time Communications) and much more reviewing the landscape and market sizes.
Vox CPaaS aims to empower your business by enhancing customer experience. Our cloud-communication platform enables you to stay connected with your customers by integrating secure real-time communication viz. voice, video and SMS APIs into your apps.
Mobile VAS and Multimedia Ecosystem and Value‐Chain over 4G and 4.5G Network ...Ali Saghaeian
The slides cover a broad range of topics, including:
4G and 4.5G as the Next Uplift of Growth
The Evolution of Mobile Operators' Business Model
Possible Changes in the Value Chain
How to take the Smart Pipe VAS Strategy
Data as the key to create Competing Value
Key Drivers and Success Factors in Future Networks
Operators' Strategies in the Value Chain
Digital Economy and the Evolving Ecosystem
Offering Rich Communications Services (RCS) as a Multimedia Application to co...Ali Saghaeian
Some of the topics covered in this slide deck:
Drivers for RCS adoption
RCS to provide competitive like-for-like services as OTT
Providing promising business opportunities for RCS based services
RCS based business model, creating additional revenues for telco operators
RCS-e to VoLTE evolution
RCS Monetization Options
RCS/VoLTE to provide a Platform for Contextual Communication Services
Identity, Authentication, and Programmable TelecomsAlan Quayle
Abhijeet Singh, Senior Product Manager, Telesign
Session is divided into 3 parts, based on use cases:
Registration fraud. Identifying fake users, preventing bulk account creation, etc.
ATO (Account TakeOver). Preventing ATO fraud through phone hijacking attacks like SIM Swap, Porting attacks, call forwarding, etc.
IRSF (International Revenue Sharing Fraud) attacks on enterprises. Registration to SIP trunking.
CXTech Landscape Across Asia by Alan Quayle for TADSummit Asia 2020Alan Quayle
CXTech Landscape Across Asia by Alan Quayle, with the support of hundreds of people across CXTech
The main updated include:
Added another 200+ companies (bottoms-up analysis)
Expanded list of global VoIP providers and CXTech companies
Expanded list of master agents and distributors (mainly North America, international TBC)
Added channel and telco contributions to the revenues
Updated projections to include global recession for H2 2020 and H1 2021.
Most collaboration providers are not impacted – slight acceleration for some
Call center is initially not impacted, slight downturn in H1 2021
Usage based businesses impacted in H2 2020, e.g. CPaaS.
Will update downturn model as company results get announced through 2020.
Added regionalization of revenues (simple Americas, EMEA, Asia split)
Below I show the gap for Asia on CXTech earnings for CPaaS. In the presentation you can also see the gap for enterprise VoIP, particularly for innovative smaller providers. Put simply, revenue earned in Asia is going to North America.
Hence why for TADSummit Asia 2020 we're trying to help close the gap through:
Encourage the Rise of Open Source Telecom Software across Asia
Open Source Telecom Software Landscape
Sessions from Asterisk, freePBX, Kamailio, OpenSIPS, and dratchio
The Universal Telecom API in Asia
An evolutionary outlook on the role of IT, by Sebastian Schumann, Technology & Innovation at Deutsche Telekom
Improving the Experience of Realizing CXTech Use Cases, by Marten Schoenherr, CEO/Founder at Automat Berlin GmbH
Panel discussion including:
Mark White, Tech M&A, Investor, Founder, Board Member, Startup.
Craig Richards, Vice President, Products and Engineering at Apigate
Dinesh Saparamadu, Founder of Applova Inc., hSenid Group of Companies & PeoplesHR | Entrepreneur | HR & Mobile Industry Thought Leader
Lots of programmable communications innovator interviews from across Asia, and an interview with David Curran from Dublin on the importance of hackathons.
My hope is TADSummit Asia will help Asian entrepreneurs close the revenue gap in CXTech.
TADSummit EMEA 2019, Challenges Consuming Programmable Telecoms from the Deve...Alan Quayle
Sebastian Schumann, Technology & Innovation at Deutsche Telekom
App development: I just want to make a call
Consuming APIs: It’s all fine as long as you know what you want and have done it before
App development vs. Telecom App development
Mobile vas markets, applications, and opportunities third edition - Reports...Reports Corner
Mobile Value-added Service (VAS) applications represent a key aspect to the ongoing success of mobile network operators and everyone in the mobile communications value chain. With core services, such as bear voice and data communications becoming commodity offerings, wireless service providers are dependent on VAS applications to drive additional revenue and improved margins.
https://www.reportscorner.com/reports/15019/Mobile-VAS-Markets,-Applications,-and-Opportunities---Third-Edition/
Deploying Value-Added Service (VAS) Applications over LTE Network as an Advan...Ali Saghaeian
Some of the topics covered in this slide deck:
Telco-OTT voice/messaging applications
App users & heavy users of legacy services
Operator-provided OTT-like communications app
Value of the messaging market and the level of threat from OTT
Operators rating their performance against OTT Players
Apps as multi-modal communication platforms
Important Factors in an OTT Service Package
Next Generation Service Platforms Review 2014Alan Quayle
Review of the Next Generation Service Platforms event brings together 3 events: Telecom APIs, Web Real-Time Communications & Legacy Networks Evolution.
Weblog http://alanquayle.com/2014/07/ngsp-review-art-possible-mantra-self-defeat/
Welcome Address from Alan Quayle: Industrialization of Telecom Application Development.
Review of the past year by the numbers, what TADSummit has in store over the next 2 days, and introducing some of the TADHack Global winners from around the world. Telecoms is democratized and innovation using telecom app development is happening everywhere.
Presented at TADSummit 2016, 15-16 Nov, Lisbon.
Please email me "saghaeian [at] gmail.com" for any research, consulting and training request on Mobile Internet 3.0 and OTT Services.
This presentation includes topics such as:
Evolution of Communication Services
Mobile Internet 3.0
Leading global mobile operators
Next Generation of TV & Video Viewing
OTT Communications Services Market
Consumer OTT offering and the genres
OTT video market
OTT Business and Monetization Models
OTT Market Estimation Structure
OTT monetization opportunities for Pay-TV
Business of Value Added Services in New Mobile Era: From Strategy and Busines...Ali Saghaeian
Please email me "saghaeian [at] gmail.com" for any request on VAS research, consulting and training.
This presentation includes topics such as:
The mobile 3.0 – The trends for Multimedia Services and Value Added Services
The 4th revenue curve of mobile communication – The business of Value Added Services.
Differences in doing business with Multimedia and Value Added Services than voice, messaging and access (data) services.
Mobile Operator Strategy and implications for the ecosystem
The Impact of 4th curve on mobile operator’s financials
Investing in the 4th Curve
How can Operators become Digital Lifestyle Solution Providers (DLSP)?
By The Numbers: CPaaS, UCaaS, CCaaS Landscapes and Market SizingAlan Quayle
Alan Quayle, Independent
We’re entering a new phase in the democratization of telecoms. Communications is now programmable, its revolutionizing the $2.2T telecoms industry. Enterprises large and small, governments, local businesses, hospitals, dentists, web companies, garden centers are all using communications in new ways to improve their operations and customers’ experiences. There are hundreds of companies around the world that are helping businesses use programmable telecoms.
The aim of this session is to provide an open, independent, and industry-wide review of the impact of programmable telecoms on business. We will cover CPaaS (Communications Platform as a Service), UCaaS (Unified Communications Platform as a Service, AKA virtual or cloud PBX), CCaaS (Contact Center as a Service), open source telecom software, authentication and customer experience, omni-channel customer communications, WebRTC (Web Real Time Communications) and much more reviewing the landscape and market sizes.
Vox CPaaS aims to empower your business by enhancing customer experience. Our cloud-communication platform enables you to stay connected with your customers by integrating secure real-time communication viz. voice, video and SMS APIs into your apps.
Mobile VAS and Multimedia Ecosystem and Value‐Chain over 4G and 4.5G Network ...Ali Saghaeian
The slides cover a broad range of topics, including:
4G and 4.5G as the Next Uplift of Growth
The Evolution of Mobile Operators' Business Model
Possible Changes in the Value Chain
How to take the Smart Pipe VAS Strategy
Data as the key to create Competing Value
Key Drivers and Success Factors in Future Networks
Operators' Strategies in the Value Chain
Digital Economy and the Evolving Ecosystem
Offering Rich Communications Services (RCS) as a Multimedia Application to co...Ali Saghaeian
Some of the topics covered in this slide deck:
Drivers for RCS adoption
RCS to provide competitive like-for-like services as OTT
Providing promising business opportunities for RCS based services
RCS based business model, creating additional revenues for telco operators
RCS-e to VoLTE evolution
RCS Monetization Options
RCS/VoLTE to provide a Platform for Contextual Communication Services
Identity, Authentication, and Programmable TelecomsAlan Quayle
Abhijeet Singh, Senior Product Manager, Telesign
Session is divided into 3 parts, based on use cases:
Registration fraud. Identifying fake users, preventing bulk account creation, etc.
ATO (Account TakeOver). Preventing ATO fraud through phone hijacking attacks like SIM Swap, Porting attacks, call forwarding, etc.
IRSF (International Revenue Sharing Fraud) attacks on enterprises. Registration to SIP trunking.
CXTech Landscape Across Asia by Alan Quayle for TADSummit Asia 2020Alan Quayle
CXTech Landscape Across Asia by Alan Quayle, with the support of hundreds of people across CXTech
The main updated include:
Added another 200+ companies (bottoms-up analysis)
Expanded list of global VoIP providers and CXTech companies
Expanded list of master agents and distributors (mainly North America, international TBC)
Added channel and telco contributions to the revenues
Updated projections to include global recession for H2 2020 and H1 2021.
Most collaboration providers are not impacted – slight acceleration for some
Call center is initially not impacted, slight downturn in H1 2021
Usage based businesses impacted in H2 2020, e.g. CPaaS.
Will update downturn model as company results get announced through 2020.
Added regionalization of revenues (simple Americas, EMEA, Asia split)
Below I show the gap for Asia on CXTech earnings for CPaaS. In the presentation you can also see the gap for enterprise VoIP, particularly for innovative smaller providers. Put simply, revenue earned in Asia is going to North America.
Hence why for TADSummit Asia 2020 we're trying to help close the gap through:
Encourage the Rise of Open Source Telecom Software across Asia
Open Source Telecom Software Landscape
Sessions from Asterisk, freePBX, Kamailio, OpenSIPS, and dratchio
The Universal Telecom API in Asia
An evolutionary outlook on the role of IT, by Sebastian Schumann, Technology & Innovation at Deutsche Telekom
Improving the Experience of Realizing CXTech Use Cases, by Marten Schoenherr, CEO/Founder at Automat Berlin GmbH
Panel discussion including:
Mark White, Tech M&A, Investor, Founder, Board Member, Startup.
Craig Richards, Vice President, Products and Engineering at Apigate
Dinesh Saparamadu, Founder of Applova Inc., hSenid Group of Companies & PeoplesHR | Entrepreneur | HR & Mobile Industry Thought Leader
Lots of programmable communications innovator interviews from across Asia, and an interview with David Curran from Dublin on the importance of hackathons.
My hope is TADSummit Asia will help Asian entrepreneurs close the revenue gap in CXTech.
TADSummit EMEA 2019, Challenges Consuming Programmable Telecoms from the Deve...Alan Quayle
Sebastian Schumann, Technology & Innovation at Deutsche Telekom
App development: I just want to make a call
Consuming APIs: It’s all fine as long as you know what you want and have done it before
App development vs. Telecom App development
Mobile vas markets, applications, and opportunities third edition - Reports...Reports Corner
Mobile Value-added Service (VAS) applications represent a key aspect to the ongoing success of mobile network operators and everyone in the mobile communications value chain. With core services, such as bear voice and data communications becoming commodity offerings, wireless service providers are dependent on VAS applications to drive additional revenue and improved margins.
https://www.reportscorner.com/reports/15019/Mobile-VAS-Markets,-Applications,-and-Opportunities---Third-Edition/
Deploying Value-Added Service (VAS) Applications over LTE Network as an Advan...Ali Saghaeian
Some of the topics covered in this slide deck:
Telco-OTT voice/messaging applications
App users & heavy users of legacy services
Operator-provided OTT-like communications app
Value of the messaging market and the level of threat from OTT
Operators rating their performance against OTT Players
Apps as multi-modal communication platforms
Important Factors in an OTT Service Package
Next Generation Service Platforms Review 2014Alan Quayle
Review of the Next Generation Service Platforms event brings together 3 events: Telecom APIs, Web Real-Time Communications & Legacy Networks Evolution.
Weblog http://alanquayle.com/2014/07/ngsp-review-art-possible-mantra-self-defeat/
Welcome Address from Alan Quayle: Industrialization of Telecom Application Development.
Review of the past year by the numbers, what TADSummit has in store over the next 2 days, and introducing some of the TADHack Global winners from around the world. Telecoms is democratized and innovation using telecom app development is happening everywhere.
Presented at TADSummit 2016, 15-16 Nov, Lisbon.
These slides accompanied a webcast announcing a global expansion of Business Together as a Service. You can view a replay of the webcast here: http://oran.ge/ZOv0iQ
Review of the WebRTC Global Summit highlights. Some of the TADHack-mini London winners were also included. And a dangerous demo from James Body of Truphone using Jitsi which was then bought a week later by Atlasssian (congrats to Emil and the team)
Service Delivery Innovation Summit 2014 SummaryAlan Quayle
Review of the highlights from the Service Delivery Innovation Summit held 16-17 September in London. I review some of the presentations with my comments on the key points they raise for the industry.
Status Quo of Telco Players Initiatives in Africa
Quintessence of the ICT Value Proposition
Paradox of Quasar Contenders and Their shortcoming
Conundrum of Real Options as Strategic Portfolio
Lessons learnt from Successful ICT Use Cases
TADSummit 2022 8/9 Nov Aveiro Portugal
Welcome to vCon! The next leap forward in the programmable communications industry.
Thomas Howe, CTO STROLID
Slides and Video
Why do we need vCon?
What is vCon?
How is it being used today?
Where is vCon going?
Supercharging CPaaS Growth & Margins with Identity and Authentication, Aditya...Alan Quayle
TADSummit 2022 8/9 Nov Aveiro Portugal
Supercharging CPaaS Growth & Margins with Identity and Authentication
Aditya Khurjekar, GM Prove Protocol
Mobile networks were designed for communication, yet commerce is driving most of the demand for mobile connectivity today
The growth segments in today’s digital economy benefit from CPaaS APIs for Identity verification, authentication, proofs & claims
Commerce-enabling CPaaS APIs rely on the intrinsic security of mobile network and devices
Deterministic (rather than probabilistic) authentication drastically reduces fraud, hence increases margins
The secure element in mobile devices has been under-utilized by carriers
FIDO standard presents a horizontal application opportunity for hardware based (deterministic) authentication
Authenticated ID verification is key to secure yet seamless digital onboarding, leading to financial inclusion & consumer protection
The needs of the new crypto-based (web3) economy can also be satisfied with smart CPaaS offerings that preserve anonymity/pseudonymity
The imminent ubiquity of eSIMs is timely to fight fraud in the increasingly sophisticated digital & crypto-enabled economy
It’s time for a purpose-built global payments network!
Building a sub-second virtual ThunderDome: Considerations for mass scale sub-...Alan Quayle
Building a sub-second virtual ThunderDome: Considerations for mass scale sub-second production broadcasts
Jerod Venema, CEO and Co-Founder, LiveSwitch
In the throes of the pandemic, the WWE debuted its ThunderDome, a world-first, large-scale installation of high resolution LED screens that transformed empty seats into live-streamed fans who joined over video from around the world. Performers in the ring and TV audiences at home could see and hear these virtual fans in real-time. LiveSwitch was selected to develop and manage the ThunderDome’s cloud video infrastructure.
How to enable low-latency, live video streamed via the internet capable of fostering real-time engagement between performers and audiences on a massive scale.
Massive-scale latency challenges and how to overcome them.
Current and future uses of programmable communications for live fan engagement.
What makes a cellular IoT API great? Tobias GoebelAlan Quayle
What makes a cellular IoT API great?
Tobias Goebel, Principal Product Marketing Manager, IoT, Twilio
Why IoT SIMs need an API in the first place
The core functions needed in a cellular IoT API: SIM activation and deactivation, SIM status queries, Network access configuration, Pulling billing information and usage records, Troubleshooting, Device reachability
What matters in a good API (any API)
10 tips and tricks for how to find a good IoT SIM with a strong API
eSIM as Root of Trust for IoT security, João CasalAlan Quayle
TADSummit 2022 8/9 Nov Aveiro Portugal
eSIM as Root of Trust for IoT security
João Casal, Head of R&D at Truphone
ARCADIAN-IoT: Research with eSIM as key element of a novel IoT security framework
SIM: Proven secure element
Leveraging cellular network authentication for zero-touch authentication of IoT devices in third-party services
The eSIM ecosystem role in new security mechanisms for IoT
IoT connectivity and IoT security: 2 faces of the same coin
Architecting your WebRTC application for scalability, Arin SimeAlan Quayle
TADSummit 2022 8/9 Nov Aveiro Portugal
Architecting your WebRTC application for scalability
Arin Sime, CEO/Founder at WebRTC.ventures and AgilityFeat, & Alberto González Trastoy, CTO at WebRTC.ventures | Software/Telecom Engineer.
There are many ways to architecture your live video application with WebRTC. Open Source and CPaaS media servers are one consideration, but far from the only decision you’ll need to make.
In this session we will give an update on the most popular media servers to consider as well as go deeper into scalability with topics such as deployment using kubernetes/docker, persistence when using multiple SFU/MCU servers, and optimizations available with WebRTC for better performance.
CPaaS Conversational Platforms and Conversational Customer Service – The Expe...Alan Quayle
TADSummit 2022 8/9 Nov Aveiro Portugal
CPaaS Conversational Platforms and Conversational Customer Service – The Experience Gap”?
Ben Waymark, Chief Technology Officer, Webio.
CPaaS players are doing the low hanging, simple conversations via their conversational design and plug in’s to the messenger layer, but what are they really hoping to achieve, and should they be aimed at the developer community?
No-code low-code configurable conversational customer support have done really well by integrating with customer ticketing, and integrating other platforms into their workflows. Kustomer.com was bought for a billion, something is going right there.
Conversational experiences are becoming part of the digital customer experience. What does this look like and why might this be important for other companies to understand?
Programmable Testing for Programmable Telcos, Andreas GranigAlan Quayle
Programmable Testing for Programmable Telcos
Andreas Granig, Founder & CEO at Sipfront
Advantages and Challenges of automating real-time communication testing
How real-time communication testing could actually be quite pleasant
Creative ways to use typical server-side applications like kamailio and rtpengine as test clients
The revival of sipp, and how you create test scenarios 20 years after its invention
“Just show me the curl command”
How to best maximize the conversation data stream for your business? Surbhi R...Alan Quayle
TADSummit 2022 8/9 Nov Aveiro Portugal
How to best maximize the conversation data stream for your business?
Surbhi Rathore, CEO & Co-Founder, Symbl.ai
How do we go from building a scalable pipeline of conversation data that merges and correlates with other types of data in the business and helps us makes decisions and predictions that are informed by conversations?
We will talk about context, real-time aspects of understanding and how you can use this data combined with sales, marketing, HR, support and other existing analytics to understand behavior and adapt to what works best in each of these functions.
We will go deep into specific use case and customer stories that have adopted Symbl’s conversation understanding platform to drive this change in their organization and give concrete examples of where to start.
Latest Updates and Experiences in Launching Local Language Tools, Karel BourgoisAlan Quayle
TADSummit 2022, 8/9 Nov Aveiro Portugal
Latest Updates and Experiences in Launching Local Language Tools
Karel Bourgois, Founder Voxist, President Le Voice Lab, Exec Director Slatch, Chapter Pilot France AI Hub
Experiences with launching our own speech-to-text (French and English, both HD and Telephony audio, real-time and asynchronous).
‘Implicit Knowledge Management’ solution: using our STT engine we are indexing and searching thousands of hours of video to find those that discuss specific topics or identify people that are experts on those topics.
Latest updates on Voxist and its evolution to a “callbot.”
What Everyone Needs to Know about Protecting the CPaaS Ecosystem from Unlawfu...Alan Quayle
TADSummit 2022 8/9 Nov 2022
What Everyone Needs to Know about Protecting the CPaaS Ecosystem from Unlawful Robocalls.
Gerry Christensen, VP YouMail.
The Unwanted Robocall Problem
STIR/SHAKEN Fixes Some, but Not All, Spoofing
Leased DIDs are Challenge for the Ecosystem
Scenarios and Solutions for CPaaS Providers
Do your Customers Use Your DIDs? Are you Monitoring Usage/Behavior?
Do your Customers Bring their Own DIDs? Are you Investigating Reputation as Part of KYC?
About YouMail Protective Services
YouMail PS Solutions for CPaaS
YouMail Score
YouMail Watch
Master the Audience Experience Multiverse: AX Best Practices and Success Stor...Alan Quayle
Master the Audience Experience Multiverse: AX Best Practices and Success Stories
Ken Herron, Chief Growth Officer, UIB
Customers need you to help them solve their #1 problem – Audience Experience (AX).
Customers struggle with managing their differentiated brand journeys at scale in a post-pandemic world where their external and internal audiences decide the platforms, channels, and languages.
This session will share AX best practices and success stories from Europe, the Middle East, Asia, and the US for how enterprise and small business customers can control their respective brands, journeys, and audiences with a single brand voice –
Create/Control a differentiated AX
Respond in real-time
Mirror channels
Curate audiences
Secure conversational data
Monetize engagement
Scale monitoring
This session will include a live, interactive demo.
Open Source Telecom Software Survey 2022, Alan QuayleAlan Quayle
TADSummit 2022, 8/9 Nov Aveiro Portugal
Open Source Telecom Software Survey 2022 Results.
Alan Quayle, independent
Results from survey undertaken over the summer 2022
Accelerators. For example, Subspace (now closed down), AWS Global Accelerator, etc.
SMS versus IP for A2P messaging
STIR/SHAKEN
Device Lifecycle Management
vCon
DDoS
Security
Expectations on investment 2022-2024
Expectations on winners and losers 2022-2024
Popular open source software
OpenSIPS 3.3 – Messaging in the IMS and UC ecosystems. Bogdan-Andrei IancuAlan Quayle
TADSummit 2022, 8/9 Nov Aveiro Portugal
OpenSIPS 3.3 – Messaging in the IMS and UC ecosystems.
Bogdan-Andrei Iancu, Founder and Developer at OpenSIPS Project
SIP also supports instant messaging and presence.
Review of Messaging in IMS
Review of Messaging in Unified Communications
OpenSIPS 3.3 in the messaging ecosystem
Review of implementation using Message Session Relay Protocol (RFC 4975, RFC 4976), groups multiple messages in sessions.
Conclusions: OpenSIPS 3.3 targets to implement various components of the overall SIP Instant MESSAGING ecosystem, from gateways and transport to services.
TADS 2022 - Shifting from Voice to Workflow Management, Filipe LeitaoAlan Quayle
TADSummit 2022, 8/9 Nov Aveiro Portugal
Shifting from Voice to Workflow Management
Filipe Leitão, Global Service Provider Channel SE, RingCentral
There is an ongoing consolidation of the Cloud Communications market where mainstream providers compete against each other for the same spaces, UCaaS / CCaaS / CPaaS.
Weapons of choice are the same for everyone: instant messaging, and audio & video conferencing. Most capabilities provided by mainstream UC providers are table stakes.
Find out how RingCentral is looking at UC from more than just a siloed perspective by going one step further and co-innovating with Service and Technology Providers to become a workflow management platform.
What happened since we last met TADSummit 2022, Alan QuayleAlan Quayle
TADSummit 2022, 8/9 Nov Aveiro Portugal
What happened since we last met? Where is the Programmable Comms market going?
Alan Quayle, independent
3 years in Programmable Communications: 2020, 2021, and 2022 all done in 16 slides
Pandemic Consolidation
Post-pandemic Reckoning – I did predict what we’re seeing with Avaya
The Coming of Cost Competition
Messaging, will A2P SMS growth ever stop?
What’s the recession going to do to us?
The Voice AI Reckoning
After all the consolidation, where next? Twilio’s heading there – it’s about the data
And a few more predictions that are usually too optimistic
Stacuity - TAD Summit 2022 - Time to ditch the dumb-pipe, Mike BromwichAlan Quayle
TADSummit 2022, 8/9 Nov Aveiro Portugal
Time to ditch the ‘dumb-pipe’ – reinventing the core mobile network, to put developers first.
Mike Bromwich, CEO / Co-Founder Stacuity & Tim Dowling, Co-Founder Stacuity
The emergence of public cloud has revolutionized the way developers can muster and deploy virtual infrastructures, as and when required.
In contrast, mobile networks are still rigidly defined and protected by operators, who are unable or unwilling to offer such control and flexibility.
As a result, the mobile network operates as little more than a dumb-pipe (unless you have lots of patience and deep pockets).
Addressing this problem requires a different approach, not just the creation of a thin façade over legacy network elements.
How Stacuity is reinventing the core mobile network, to put developers first.
AWA – a Telco bootstrapping product development: Challenges with dynamic mark...Alan Quayle
TADSummit 2022 8/9 Nov Aveiro Portugal
AWA – a Telco bootstrapping product development: Challenges with dynamic market consolidation – an 18 month road trip.
Marten Schoenherr, CEO Automat Berlin/AWA Network/Founding Partner at TheWorkinGroup.
Product roadmap vs. copy with pride
Independent stack vs. unique feature
Meta platform vs. black-box vendor
Founding a Startup in Telecoms. The good, the bad and the ugly. João CamarateAlan Quayle
TADSummit 2022 8/9 Nov Aveiro Portugal
Founding a Startup in Telecoms. The good, the bad and the ugly.
João Camarate, CTO at Broadvoice & GoContact.
A deep dive into the challenges and opportunities of starting a new venture in the telecom space while leveraging open-source
How to bring down your own RTC platform. Sandro GauciAlan Quayle
TADSummit 2022 8/9 Nov Aveiro Portugal
How to bring down your own RTC platform. Running DDoS simulations on your own.
Sandro Gauci, CEO / Senior Penetration Tester / Chief mischief officer at Enable Security
Why would you want to do such a thing?
Preparing for destruction
Running the tests – best practices
What happens after the fact
Moving forward towards more robust RTC
Generating a custom Ruby SDK for your web service or Rails API using Smithyg2nightmarescribd
Have you ever wanted a Ruby client API to communicate with your web service? Smithy is a protocol-agnostic language for defining services and SDKs. Smithy Ruby is an implementation of Smithy that generates a Ruby SDK using a Smithy model. In this talk, we will explore Smithy and Smithy Ruby to learn how to generate custom feature-rich SDKs that can communicate with any web service, such as a Rails JSON API.
LF Energy Webinar: Electrical Grid Modelling and Simulation Through PowSyBl -...DanBrown980551
Do you want to learn how to model and simulate an electrical network from scratch in under an hour?
Then welcome to this PowSyBl workshop, hosted by Rte, the French Transmission System Operator (TSO)!
During the webinar, you will discover the PowSyBl ecosystem as well as handle and study an electrical network through an interactive Python notebook.
PowSyBl is an open source project hosted by LF Energy, which offers a comprehensive set of features for electrical grid modelling and simulation. Among other advanced features, PowSyBl provides:
- A fully editable and extendable library for grid component modelling;
- Visualization tools to display your network;
- Grid simulation tools, such as power flows, security analyses (with or without remedial actions) and sensitivity analyses;
The framework is mostly written in Java, with a Python binding so that Python developers can access PowSyBl functionalities as well.
What you will learn during the webinar:
- For beginners: discover PowSyBl's functionalities through a quick general presentation and the notebook, without needing any expert coding skills;
- For advanced developers: master the skills to efficiently apply PowSyBl functionalities to your real-world scenarios.
Epistemic Interaction - tuning interfaces to provide information for AI supportAlan Dix
Paper presented at SYNERGY workshop at AVI 2024, Genoa, Italy. 3rd June 2024
https://alandix.com/academic/papers/synergy2024-epistemic/
As machine learning integrates deeper into human-computer interactions, the concept of epistemic interaction emerges, aiming to refine these interactions to enhance system adaptability. This approach encourages minor, intentional adjustments in user behaviour to enrich the data available for system learning. This paper introduces epistemic interaction within the context of human-system communication, illustrating how deliberate interaction design can improve system understanding and adaptation. Through concrete examples, we demonstrate the potential of epistemic interaction to significantly advance human-computer interaction by leveraging intuitive human communication strategies to inform system design and functionality, offering a novel pathway for enriching user-system engagements.
DevOps and Testing slides at DASA ConnectKari Kakkonen
My and Rik Marselis slides at 30.5.2024 DASA Connect conference. We discuss about what is testing, then what is agile testing and finally what is Testing in DevOps. Finally we had lovely workshop with the participants trying to find out different ways to think about quality and testing in different parts of the DevOps infinity loop.
UiPath Test Automation using UiPath Test Suite series, part 3DianaGray10
Welcome to UiPath Test Automation using UiPath Test Suite series part 3. In this session, we will cover desktop automation along with UI automation.
Topics covered:
UI automation Introduction,
UI automation Sample
Desktop automation flow
Pradeep Chinnala, Senior Consultant Automation Developer @WonderBotz and UiPath MVP
Deepak Rai, Automation Practice Lead, Boundaryless Group and UiPath MVP
Securing your Kubernetes cluster_ a step-by-step guide to success !KatiaHIMEUR1
Today, after several years of existence, an extremely active community and an ultra-dynamic ecosystem, Kubernetes has established itself as the de facto standard in container orchestration. Thanks to a wide range of managed services, it has never been so easy to set up a ready-to-use Kubernetes cluster.
However, this ease of use means that the subject of security in Kubernetes is often left for later, or even neglected. This exposes companies to significant risks.
In this talk, I'll show you step-by-step how to secure your Kubernetes cluster for greater peace of mind and reliability.
JMeter webinar - integration with InfluxDB and GrafanaRTTS
Watch this recorded webinar about real-time monitoring of application performance. See how to integrate Apache JMeter, the open-source leader in performance testing, with InfluxDB, the open-source time-series database, and Grafana, the open-source analytics and visualization application.
In this webinar, we will review the benefits of leveraging InfluxDB and Grafana when executing load tests and demonstrate how these tools are used to visualize performance metrics.
Length: 30 minutes
Session Overview
-------------------------------------------
During this webinar, we will cover the following topics while demonstrating the integrations of JMeter, InfluxDB and Grafana:
- What out-of-the-box solutions are available for real-time monitoring JMeter tests?
- What are the benefits of integrating InfluxDB and Grafana into the load testing stack?
- Which features are provided by Grafana?
- Demonstration of InfluxDB and Grafana using a practice web application
To view the webinar recording, go to:
https://www.rttsweb.com/jmeter-integration-webinar
Software Delivery At the Speed of AI: Inflectra Invests In AI-Powered QualityInflectra
In this insightful webinar, Inflectra explores how artificial intelligence (AI) is transforming software development and testing. Discover how AI-powered tools are revolutionizing every stage of the software development lifecycle (SDLC), from design and prototyping to testing, deployment, and monitoring.
Learn about:
• The Future of Testing: How AI is shifting testing towards verification, analysis, and higher-level skills, while reducing repetitive tasks.
• Test Automation: How AI-powered test case generation, optimization, and self-healing tests are making testing more efficient and effective.
• Visual Testing: Explore the emerging capabilities of AI in visual testing and how it's set to revolutionize UI verification.
• Inflectra's AI Solutions: See demonstrations of Inflectra's cutting-edge AI tools like the ChatGPT plugin and Azure Open AI platform, designed to streamline your testing process.
Whether you're a developer, tester, or QA professional, this webinar will give you valuable insights into how AI is shaping the future of software delivery.
The Art of the Pitch: WordPress Relationships and SalesLaura Byrne
Clients don’t know what they don’t know. What web solutions are right for them? How does WordPress come into the picture? How do you make sure you understand scope and timeline? What do you do if sometime changes?
All these questions and more will be explored as we talk about matching clients’ needs with what your agency offers without pulling teeth or pulling your hair out. Practical tips, and strategies for successful relationship building that leads to closing the deal.
Transcript: Selling digital books in 2024: Insights from industry leaders - T...BookNet Canada
The publishing industry has been selling digital audiobooks and ebooks for over a decade and has found its groove. What’s changed? What has stayed the same? Where do we go from here? Join a group of leading sales peers from across the industry for a conversation about the lessons learned since the popularization of digital books, best practices, digital book supply chain management, and more.
Link to video recording: https://bnctechforum.ca/sessions/selling-digital-books-in-2024-insights-from-industry-leaders/
Presented by BookNet Canada on May 28, 2024, with support from the Department of Canadian Heritage.
How world-class product teams are winning in the AI era by CEO and Founder, P...
TADSummit 2014 Brief and Agenda
1. TADSummit 2014
EVENT AGENDA
Wednesday: 12 November
OPENING KEYNOTES
7:30
Breakfast, Networking and Exhibition
GIZA Fuaye (GIZA Foyer)
9:00 Welcome Address
Building the TAD Ecosystem
Introducing some of the TADHack Winners:
Ruwan Dissanayaka, Founder and COO, Extrogene
Ben Klang, Chief Technologist, Mojo Lingo
Rob Pickering, CEO, ipcortex
Marte Soliza, Co-founder and CTO, Insync
Alan Quayle
9:15 Axiata Group's Service Innovation Vision
Mohd Khairil Abdullah
Group Chief Marketing & Operations
Officer
Axiata Group
9:30 Building a Successful Service Innovation Ecosystem, Dialog's
IdeaMart
Amos Manasseh
Practice Leader API Ecosystem
Axiata Group
9:45 The Life of a New Communications Service Provider
Roy Timor Rousso
CEO
Fring
10:00 Turkcell’s API Business Strategy
Duygu Defne
Lead Product Manager
Corporate VAS
Turkcell
10:15 The Services Vision of a Global MVNO / Online Service
Provider (OSP)
James Tagg
Founder & CTO
Truphone
GIZA
10:30
Coffee, Networking and Exhibition
GIZA Fuaye (GIZA Foyer)
PLENARY
11:10 Dialog's success story of building a developer ecosystem
using hSenid Mobile's Telco Application Platform
Unique challenges in building the ecosystem and in
opening up APIs to everyone
Case study of applications/ products that have
emerged so far
Roadmap of Ideamart
Venura Mendis
Head of Product Service Innovation
Dialog Axiata
Dinesh Saparamadu
CEO
hSenid Mobile
11:30 Innovation in the network – Adding value to voice
The 3 fundamental types of Telecom Application
Development
Telecom Application Development inside the network
From concept to launch: Bouygues Telecom’s B.Duo
service
Key learnings for in-network innovation
Patrice Crutel
Senior Architect, Core Network &
Services
Bouygues Telecom
Mark Windle
Head of Marketing
OpenCloud
GIZA
Organizer: Alan Quayle +1 908 419 6960 info@tadsummit.com JAQ Events
Logistics: Karin Johnson +1 301 938 8801 karin@macklinmanagement.com Page 1 of 9
2. PLENARY (continued)
11:50 Managing Identity across the "Telephony of Things"
Proliferation of devices: watches, sensors, tablets and
connected cars
Customers need to leverage the intelligence of the
network to manage devices by presence and location
Opportunity to keep a record of all activities in your
personal timeline: track notes to phone calls, what
documents were shared and to whom, etc.
Making telco services extensible by through Telco APIs
Rudolph Sarah
VP Cloud
Etisalat
Adam Kalsey
Director, Tropo Academy
Tropo
12:10 Building a Service Innovation Ecosystem
Building a focused ecosystem to deliver the most value
from telcos' capabilities
Reviewing Huawei's industry partner ecosystem
Empowering partners to deliver world-class services
Understanding business model alignment across the
ecosystem
Reviewing the practical application of the innovation
ecosystem
Mac Taylor
Senior Business Consultant
Huawei
12:30 Restcomm App Store: A new marketplace for
communication apps
The Restcomm App Store allows rapid app deployment
across SS7, SIP and WebRTC networks
It opens opportunities to mainstream developers, who
can focus on innovation and creation, while service
providers bring to the table distribution, billing and
quality of service
Case study of a Telco leading the charge in service
innovation on their experiences with the Restcomm App
Store
Athar Rafiq
Sr. Manager IT Planning & Assurance
uFone
Wasim Baig
Principal Consultant
Convergence
Jean Deruelle
Co-Founder & GM Europe
Telestax
12:50 Case Study: Orange Libon (probably) the World’s most
Successful Telco IP Communication Service
Reviewing the history, user / customer / operator
proposition, and market status of Orange Libon
Understanding how a disruptive team and service can
thrive within a Telco
Presenting a view on the future of Telco communication
services
Explaining how any Telco can adopt or interoperate
with Libon
Karel Bourgois
Director - Product Owner, Libon
Orange
GIZA
13:10
Lunch, Networking and Exhibition
GIZA Fuaye (GIZA Foyer)
Organizer: Alan Quayle +1 908 419 6960 info@tadsummit.com JAQ Events
Logistics: Karin Johnson +1 301 938 8801 karin@macklinmanagement.com Page 2 of 9
3. WORKSTREAMS
14:10 Work Stream 1:
Go-to-market recommendations for
Enterprise Services
Go-to-market remains a critical barrier
to service innovation success. Through
a series of case studies and facilitated
group discussions this workshop will
produce a series of recommendations
and actions we need to take as an
industry to solve the go-to-market
challenges.
Moderator
Mac Taylor
Senior Business Consultant
Huawei
14:10-14:40 Panel Discussion
Panelists
James Tagg Amos Manasseh
Founder & CTO Practice Leader
Truphone API Ecosystem
Axiata Group
Luis Quina Borges Alex Economon
Co-founder & COO Director Business
Apidaze Development
Nexmo
David Walsh Rudolph Sarah
CEO VP Cloud
Shango Etisalat
Work Stream 2:
How do Telco and Vendor Ecosystems
work together?
There is a dynamic tension between
the telco, technology / ecosystem
providers and service innovators.
Through a series of case studies and
facilitated discussions this workshop will
produce a series of insights,
recommendations and actions to
achieve a vibrant and profitable
telecom application developer
ecosystem.
Moderator
Alan Quayle
14:10-14:40 Panel Discussion
Panelists
Grzegorz Sikora Mark Windle
Service Expert Head of
T-Mobile Poland Marketing
OpenCloud
Venura Mendis Sebastian
Head of Product Grabowski
Service Innovation R&D Center
Dialog Axiata Director
Orange
Antonio Consoli Jean Deruelle
Business Consultant Co-Founder &
Huawei GM Europe
Telestax
Jens Schroeder
VP Product and
Development
tyntec
Work Stream 3:
Telecom Application Developer
Showcase
Showcase for telecom application
developers to show their creativity from
demonstrators to fully fledged and
deployed products.
Moderator
Mark White
Founder & CEO
Locatrix
It’s Not About the Minutes/Data:
Adapting Telecom to a Changing
Marketplace
Ben Klang
Chief Technologist
Mojo Lingo
Create a platform for innovation,
externally and internally. Discover new
revenue streams with in-call
applications
Re-inventing Value Added Services for
MNOs
Chris Bourlis
Director of Applications
and Services
arx.net
Offer customers enriched propositions
Claim back subscriber loyalty
Telcos & Mobile Developers Ecosystem
- Challenges & Learnings
Dr. Osama Moustafa
CEO
Tawasol IT
Fundamental Rethink Required by
Operators
Factors of success in collaboration
between Telco & Developers
Success Stores & Case studies
TADHack Philippines Winner Team
Anyare
Marte Soliza
Co-founder and CTO
Insync
Anyare is a telecom app that keeps
you updated anytime, anywhere (with
cellphone signal at least). Plus an
update on Insync
BABYLON 2 PETRA GIZA
Organizer: Alan Quayle +1 908 419 6960 info@tadsummit.com JAQ Events
Logistics: Karin Johnson +1 301 938 8801 karin@macklinmanagement.com Page 3 of 9
4. WORKSTREAMS (continued)
14:10
(cont.)
Work Stream 1:
Go-to-market recommendations for
Enterprise Services
14:40-15:20 Work Tables
Table 1. Operator Processes and
Organization
Who are the right groups within
operators to work with?
How to manage corporate anti-bodies
and business as usual
mentalities?
What is the role of the operator in
building a viable service
innovation G2M story?
How do operators evolve from
selling standard voice, messaging,
data and subsidized handsets to
an enterprise and small / medium
business markets?
How can they build processes to
market tens and then hundreds of
innovative services?
What is the right way to start: POC
(Proof of Concept), initial
customers, feedback and
learning?
Table 2. Business Model Alignment
What is the role of the developer
in supporting the new service with
professional support?
How will they be properly
compensated?
How to build a solid three-way
partnership between developer,
vendor and operator?
What are the right business models
and how can incentives be
properly aligned?
15:20-15:30 Synthesis and Conclusions
Work Stream 2:
How do Telco and Vendor Ecosystems
work together?
14:40-15:20 Work Tables
Table 1. Operator-led Ecosystem
What are the strengths and
weaknesses of telco-led
ecosystems?
Will an operator need to support
all options in this ecosystem
matrix?
Will the availability of WebRTC
and browser/device push
messaging make the wholesale
option niche?
Recommendation on the
prioritization of the operator-led
ecosystem options.
Table 2. Vendor-led Ecosystem
What are the strengths and
weaknesses of vendor-led
ecosystems?
What are the different types of
partner ecosystem really assumes
a platform partner, but there are
other partners?
Will the availability of WebRTC
and browser/device push
messaging make the wholesale
option niche?
Recommendation on the
prioritization of the vendor-led
ecosystem options.
15:20-15:30 Synthesis and Conclusions
Work Stream 3:
Telecom Application Developer
Showcase
From Yesterday to Tomorrow:
Traditional Combined with Cutting-
Edge Application
Luca Pradovera
Voice Application
Developer
Mojo Lingo
Analog to digital, and digital to
contextual communication. Facilitate
communication within organization by
accessing company knowledge from
previously silo-ed systems
Open, distributed, real-time
communication
Matthew Hodgson
Co-founder
Matrix.org
Create and manage fully distributed
(eventually consistent) conversations
with no single points of control
The rapidly changing environment for
telco application developers
Mark White
Founder & CEO
Locatrix
Managing & creating sustainable
models for commercialization
Will WebRTC applications remove the
dialtone?
Rob Pickering
CEO
ipcortex
WebRTC applications can interact with
telephony to "upgrade" or augment.
Or will E.164 numbers and simple audio
for universal connectivity become
irrelevant?
TADHack Sri Lanka Winner Extrogene
Ruwan Dissanayaka
Founder & COO
Extrogene
Offerhut is a pull advertising platform, a
one-stop-offer-platform for enterprises
to advertise their offers, and for
consumers to query available offers
BABYLON 2 PETRA GIZA
Organizer: Alan Quayle +1 908 419 6960 info@tadsummit.com JAQ Events
Logistics: Karin Johnson +1 301 938 8801 karin@macklinmanagement.com Page 4 of 9
5. WORKSTREAMS (continued)
15:30
Coffee, Networking and Exhibition
GIZA Fuaye (GIZA Foyer)
16:00 Workstream review
Each of the work streams will report back through the facilitation leader
the insights, recommendations, actions, and group discussion
GIZA
PLENARY
16:40 The Business Intelligence Challenge
Embedding communications into business applications
Mitigating risk in a competitive environment
Marketing solutions globally
Challenges as a demand channel for ICT services
Sebastian Grabowski
R&D Center Director
Orange
Doug Tait
Director Telecoms Markets
Oracle
17:00 Enterprise Self-Service Solutions for the Mobile Cloud
Benefiting from the Market for Enterprise Solutions
Managing the IN to IMS/LTE transition in Communication
Services
Improving time to market with a Service Creation
Environment
Reviewing the Multi-tenant Enterprise Self Service Portal
Understanding the roles of SIP and WebRTC
Benefits of Diameter Authentication & Charging for
Enterprise Solutions
Kent Winter
Vice President
APEX Communications
17:20 WebRTC is for Telcos too. Today!
WebRTC as tool, not as a service
Where does WebRTC apply to telcos
How to do it. Bypassing the old mindset
Telco-WebRTC use cases
WebRTC exposure of carrier VoIP. Demo
Juan Mateu
Founder & CEO
Solaiemes
17:40 A WebRTC Powered Travel Agency
Evaneos: 130 destinations, 330 local travel agents,
200.000 traveler community
Goal: increase conversion by allowing instant contact
between agents and travelers
Problem: International calls too expensive for local
travel agents
Solution: Development of a WebRTC solution
Results: Higher conversion, better customer experience,
lower costs
Yvan Wibaux
Co-Founder & CTO
Evaneos
Luis Quina Borges
Co-founder & COO
Apidaze
GIZA
18:00
Drinks Reception and Exhibition
GIZA Fuaye (GIZA Foyer)
19:30
END OF DAY
EVENT LOCATION
Point Hotel Taksim
Topcu Cad. No:2 Taksim
Istanbul-Turkey
Tel: +90 212 313 5000
Fax: +90 212 313 5041
www.pointhotel.com
Organizer: Alan Quayle +1 908 419 6960 info@tadsummit.com JAQ Events
Logistics: Karin Johnson +1 301 938 8801 karin@macklinmanagement.com Page 5 of 9
6. TADSummit 2014
EVENT AGENDA
Thursday: 13 November
OPENING KEYNOTES
7:30
Breakfast, Networking and Exhibition
GIZA Fuaye (GIZA Foyer)
9:00 Instant Open Source Communication Solutions with Ubuntu,
Clearwater, OpenCloud, and Restcomm
Using Open Source communication solutions to solve
operator's problems in new innovative and cost-effective
ways. This session will show a PoC around autoscaling IMS
and cloud-based communication platforms.
James Body
Head of R&D
Truphone
John Zannos
VP Cloud
Canonical
Darryl Weaver
Solution Architect
Canonical
9:30 A Case for Identities
How Telco industry can play an important role in identity
Results of Ericsson Consumer Lab study
Trusted identities can be offered by Telcos
Operator provided Identity Management: Etalio
George Held
VP Commerce
Etisalat Group
Frans De Rooij
Strategic Product Manager
Ericsson
9:50 Finding your space in the global Telecom API market
Voxbone's experiences and perspectives gained from
enabling many of the leading Telecom API platforms to
add global telephone numbers in 50+ countries
Sinch, a spin-off of the successful Swedish OTT service
Rebtel, will offer insights from their recent experiences
launching its brand new API platform and engaging
developers.
Key challenges with enabling developers to create
compelling global consumer-facing apps, including
making money, user engagement, growth, managing
costs and more
Hugh Goldstein
VP Strategic Alliances
Voxbone
Daniel Forsman
COO
Sinch
spin off of Rebtel (a global VoIP
provider with 25 million users
worldwide) and new entrant in the
Telecom API world
10:10 Powering end-user experience with communication APIs
Reviewing the state of the art in end-user experiences
Understanding the role communication APIs in those
experiences
Customer requirements of communication APIs
Nexmo's role in delivering world-class customer
experiences
Alex Economon
Director Business Development
Nexmo
Roy Timor Rousso
CEO
Fring
10:30 Bridging the Innovation Gap
Why API exposure strategies aren't enough
Why development platform plays are limited on their
own and why technology solutions alone are not
enough
How the current innovation business model can be
improved
MNO case study and lessons in implementing pilot
product testing with subscribers
Evin Hunt
CTO
Shango
GIZA
10:50
Coffee, Networking and Exhibition
GIZA Fuaye (GIZA Foyer)
Organizer: Alan Quayle +1 908 419 6960 info@tadsummit.com JAQ Events
Logistics: Karin Johnson +1 301 938 8801 karin@macklinmanagement.com Page 6 of 9
7. WORKSTREAMS
11:20 Work Stream 4:
Innovation in legacy consumer
services
A misconception is that innovation is
only associated with new services.
There is still much innovation possible
within the services customers consume
today. This stream will dive into ways to
improve margin and maintain
revenues across all legacy services.
Moderator
Dean Bubley
Founder
Disruptive Analysis
11:20-12:00 Panel Discussion
Panelists
Amos Manasseh Kent Winter
Practice Leader Vice President
API Ecosystem APEX
Axiata Group Communications
Paul Drew Andrew
GM Open Source Nicholson
Business Unit Cloud Product
Metaswitch Manager
Networks Aculab
Hugh Goldstein James Tagg
VP Strategic Founder & CTO
Alliances Truphone
Voxbone
Vincenzo Amorino
Senior Systems Expert
Telecom Italia
Work Stream 5:
Processes for successful new service
commercialization
Service innovation isn’t easy within a
telco, but we must never give-up else
resign the business to just being an ISP.
This work steam will be a frank review
of the barriers and how people are
finding ways to force action, and even
when service innovations get
launched how to protect them from
the anti-bodies in the rest of the
organization.
Moderator
Alan Quayle
11:20-12:00 Panel Discussion
Panelists
Rudolph Sarah Mac Taylor
VP Cloud Senior Business
Etisalat Consultant
Huawei
Sebastian Luis Quina
Schumann Borges
Senior Designer Co-founder
T-Mobile & COO
Apidaze
Venura Mendis Evin Hunt
Head of Product CTO
Service Innovation Shango
Dialog Axiata
Zhang Zhiming (Richard)
Product Director Cloud Service
Huawei
Work Stream 6:
Reviewing how TADHack can create a
service innovation pipeline
TADHack proved to engage
developers beyond anyone's
expectations with 700 registrations and
500 attendees. But how can we
harness this service innovation pipeline
into telcos? The innovators are there
and willing to hack on telecom APIs,
the technology is mature, but there is a
gap. How do we close it with specific
steps that deliver business results.
Moderator
Mark White
Founder & CEO
Locatrix
11:20-12:00 Panel Discussion
Panelists
Ben Klang Marte Soliza
Chief Technologist Senior Business
Mojo Lingo Consultant
Insync
(TADHack
Winner)
James Body Adam Kalsey
Head of R&D Director Tropo
Truphone Academy
Tropo
Doug Tait Dinesh
Director Telecoms Saparamadu
Markets CEO
Oracle hSenid Mobile
GIZA BABYLON 2 PETRA
Organizer: Alan Quayle +1 908 419 6960 info@tadsummit.com JAQ Events
Logistics: Karin Johnson +1 301 938 8801 karin@macklinmanagement.com Page 7 of 9
8. WORKSTREAMS (continued)
12:00 Work Stream 4:
Innovation in legacy consumer
services
12:00-12:40 Work Tables
Table 1. Voice Innovation
Marketing, pricing and bundling of
the most basic service – phone
calls. How can we convince
customers that “talk is good”?
Innovation in plans, such as hybrid
pre/post-pay options, migrating
users up to rolling one-month
contracts etc.
How can new voice services be
deployed without resorting to
complex VoIP apps? Can we
exploit the traditional phone call
for messages, social chat, opinion
polling, advertising or other
mechanisms? Can the “missed
call” be monetised?
Table 2. Text and Data Innovation
How can SIM Toolkit applications
be exploited to deliver interactive
or commerce services to all?
What new use-cases are
emerging for text-based VAS?
Managing the risk of
cannibalisation by so-called OTT
apps, when featurephone users
start accessing the web and apps
How can we rekindle the
adoption and use of fixed-line
services for homes and small
businesses?
Whether to “sell your soul” to
Facebook’s Internet.org, WeChat
or Twitter for basic zero-rated data
services, or low-end per-day data
plans
12:40-13:00 Synthesis and Conclusions
Work Stream 5:
Processes for successful new service
commercialization
12:00-12:40 Work Tables
Table 1. Telco View
Should Service Innovation be
structured separate from the rest
of the organization?
When does corporate protection
of new services get removed so
cannibalization can be
addressed?
How do we break from the
traditional ‘plan and build
everything and launch ready to
scale to millions with little feature
flexibility’?
Innovation means ‘failure is part of
the process’, what are the criteria
to define failure rather than
continuing to searching for the
right recipe?
Service innovation with partners is
critical, it’s a core assumption of
the TAD Manifesto. But how
should it be managed?
Table 2: Partner / Developer View
What are telecom application
developer requirements for
effective partnering?
What are the best processes for
working with Ecosystem partners?
What are the typical budgets,
people, team mix, approach to
market that leads to service
innovation success?
Innovation means ‘failure is part of
the process’, when do we drop a
service versus adapt the plan?
12:40-13:00 Synthesis and Conclusions
Work Stream 6:
Reviewing how TADHack can create a
service innovation pipeline
12:00-12:40 Work Tables
Table 1. TAD innovation showcase
Discuss and agree recommendations
on how a TAD Innovation Showcase
can enable anyone to demo services
created by the TADHack community to
promote not only the service but all the
commercial and go to market issues
that filter great ideas to market
successes.
Table 2. A TAD Best Practices
Given the different markets, different
channels, different people all result in a
large range of numbers on revenue
share and commercial terms, what
commercial aspects can be
recommended to accelerate success?
Table 3. TAD-Accelerator program
Discuss and agree recommendations
on a TAD Accelerator program where
developers can be introduced to
mentors, investors and possibly even
development partners to assist them in
creating commercial outcomes from
their services. Getting funding for
anything telecom related is close to
impossible thanks to the closed nature
of telcos and their large vendors which
have scared investors away.
12:40-13:00 Synthesis and Conclusions
GIZA BABYLON 2 PETRA
13:00
Lunch, Networking and Exhibition
GIZA Fuaye (GIZA Foyer)
14:00 Workstream review
Each of the work streams will report back through the facilitation leader
the insights, recommendations, actions, and group discussion.
GIZA
Organizer: Alan Quayle +1 908 419 6960 info@tadsummit.com JAQ Events
Logistics: Karin Johnson +1 301 938 8801 karin@macklinmanagement.com Page 8 of 9
9. CLOSING PANEL
14:45 The Future of Telecom Application Development and Commercialization
We're leaving the best until last, a rapid-fire review and intense discussion on the future of telecom application
development and commercialization. We have the whole ecosystem in one place; hear from the people at the bleeding
edge in service innovation share their insights on where to place your bets in 2015.
Moderator
Alan Quayle
Panelists
Amos Manasseh
Practice Leader
API Ecosystem
Axiata Group
James Body
Head of R&D
Truphone
Luis Quina Borges
Co-founder & COO
Apidaze
Evin Hunt
CTO
Shango
Ben Klang
Chief Technologist
Mojo Lingo
(TADHack winner)
Mark White
Founder & CEO
Locatrix
Dean Bubley
Founder
Disruptive Analysis
GIZA
15:30
END OF DAY
EVENT LOCATION
Point Hotel Taksim
Topcu Cad. No:2 Taksim
Istanbul-Turkey
Tel: +90 212 313 5000
Fax: +90 212 313 5041
www.pointhotel.com
Organizer: Alan Quayle +1 908 419 6960 info@tadsummit.com JAQ Events
Logistics: Karin Johnson +1 301 938 8801 karin@macklinmanagement.com Page 9 of 9