app for mvno mno and fixed line operator

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diallerapp

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VIRTUALSOFTSIM
for MNO/MVNO &
. FIXED LINE

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Telecom markets outlook
Who owns the subscriber
Problems
The solution : VIRTUALSOFT SIM
Platform components
User interface – The app
How does it work
Product development
Agenda

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Most of the telecom markets are mature
Mobile penetration above 100%
ARPU Saturation and overall EBITDA reduction
Fierce competition between players
Native services revenues (VOICE & SMS)
dropping
DATA is the biggest contributor to ARPU
Telecom markets outlook

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Product diversification is difficult or impossible
Pricing diversification is difficult or impossible
Customer loyalty is low (Number portability?)
OTT vendors are a real threat to MNO/MVNO
Operators must innovate to stay alive
Telecom markets outlook continue

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MNO/MVNO that provides Network access (SIM)?
or
Mobile terminal vendor that enables certain type of
user experience?
or
The content (OTT application or The Social
network) that provides modern communication
solution ?
Who owns the subscriber?

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Problems
Subscribers have became more aware about costs
of communication and have learned creative ways
of cost optimization (Skype, Whatsapp, FB).
MNO/MVNO might become a “Dumb pipe”
connecting the subscriber to the content (OTT)
which usually sits in the cloud.
Roaming ??! No way!!! I am using Viber via WIFI
or I take a local SIM card.

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OTT vendors and their applications have evolved over the
past few years.
Skype, Viber, WhatsApp , Facebook and others , have
managed to significantly improve its functionality and user
experience.
Combined with omnipresence of free WIFI internet access ,
OTT solutions have became a viable alternative to
traditional MNO/MVNO offering.
Problems continue

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Problems continue
MNO/MVNOs have very little ability to monetize
truly amazing number of NON SIM terminals that
have flooded the world in the recent years
Millions of IOS (Ipad, Ipod) and ANDROID
(Tablets, media players) devices have been
delivered to the world market and are used for
consumption of billions of $ of online content

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VIRTUAL SOFT SIM
VIRTUAL SOFT SIM (VSSIM) is designed to
modernize MNO/MVNO service offering and
mitigate revenue churn from native MNO/MVNO
services (Voice&SMS) to third party OTT solutions
VIRTUAL SOFT SIM is also designed to monetize
NON SIM terminals and devices for MNO/MVNO

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Platform components
VIRTUALSOFTSIM platform consists of :
1. Main Switch with following functionalities:
Soft switch
HLR functionality (SS7)
VLR Functionality (SS7)
SMSC Server for SMS Relay (SMPP)
IM (RICH Instant messaging) server
2. Prepaid/Postpaid Billing system
3. Smart terminal application (The APP)
4. Application server (Management system)

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Platform components continue
Smart terminal application consists of :
1. Dialer interface, integrated with device contacts
2. Messaging interface , blending SMS and RICH IM
3. Recent call history
4. Credit top up and phone number purchase int.
5. Various settings
Apple IOS and Google Android APP versions are
available

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User interface
Keypad tab :
Integrated with device contacts
Similar look as native dialer
Display/Select current Caller ID
Indicates FREE CALL in case APP
to APP call or Price per min of Paid
call
Mute mic ,Speakerphone , Hold call
Video call, Keypad for DTMF
Indication of DATA connection

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User interface continue
Contacts tab :
Integrated with device contacts
Similar look and feel as device
native contacts interface
Displays current Caller ID
Press on contact to call or
SMS/IM

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User interface continue
Messages tab :
Integrated with device contacts
Integrates SMS and RICH IM
Displays current Caller ID
Send Photo,Video,Doodle or Location
Send credit/airtime
Dialogue display method
Message timeline and delivery status
(Delivered, Seen)

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User interface continue
Recent tab :
Integrated with device contacts
Recent calls time and duration
Delete items from the list
Clear the recent call list
Add number to contacts
Press to call or send message

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User interface continue
More tab :
Current account status ($)
Buy credit
Show/Buy/Extend MSISDNs
Settings
Set Caller ID
My numbers
Call rates

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User interface continue
Incoming call:
Displays caller name and CID
Displays the number that call is
coming to (Call to)
Answer the call
Reject the call

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User interface continue
Video call:
Initiated from the voice call
Only APP to APP calls
Accept/Decline by the user
HD video quality
Front/back camera support
Hold/Mute/Speaker/DTMF
Transparent menu

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TV & VIDEO ON DEMAND:
Optional module in VSIM
HD TV channels streaming
HD Video on demand
Airplay & Chrome cast support
Use your terminal as remote ctrl
Customized TV bouquet per user
User interface continue

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User interface continue
TV & VIDEO ON DEMAND:
Pause/Play the stream or Video on demand
Redirect video to TV via Airplay or Chrome cast

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Push notifications :
Virtual softSIM icon will indicate
new events which require user
attention
New SMS/IM
Missed call alert
User interface continue

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User interface continue
New Features in V 3.0 (soon):
Audio Conference Call
Video Conference Call
Merge calls
Voice mail
Send chat summary to mail
Send audio messages

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Making a call
When making a call from VIRTUALSIM client application, the call
will get transfered to the Procescom VIRTUALSIM Service
Platform over the IP network by using a Wi-Fi or cellular data
network connection (3G/LTE) .

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When receiving a call, the call will be propagated from the
originating network to the VIRTUALSIM Service Platform from
which it will be transfered to the VIRTUALSIM client application
over the IP network.
Receiving a call

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Sending SMS
A SMS text message sent from the VIRTUALSOFTSIM client
application will be transfered over the IP network to the VSIM
Service Platform where it will be handled by an embeded SMSC.

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Receiving SMS
VIRTUALSOFT SIM Service Platform encapsulates HLR, VLR
and SMSC functionality in order to be able to handle an
incoming SMS message and route it to the recipient over the IP
network.

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Product development
VIRTUALSIM platform is a enabler of creativity :
Unlocking limitless potential for product development
Targeting higher end of the customer base
VSSIM is fantastic weapon against third party OTT
Enabling new revenue channels
Offering modern customer experience
VIRTUALSOFT SIM MSISDNs are fully functional
numbers (in/out calls , in/out SMS , unlike 3rd OTT)

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Product development continue
Potential products based on VIRTUALSOFTSIM:
1.Multiple MSISDNs on one terminal
2.Roaming clone : optimize roaming costs
3.Diaspora number : for Expatriates
4.Stay in my cloud : Use VSSIM IM , instead 3rd OTT
5.Use your NON SIM Terminal as a phone
6.VOIP Tariff , instead using 3rd OTT
7.Deliver local TV & VOD for expatriets

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Product development continue
The platform has amazing advertising business
potential
Besides the classical IN APP advertising of any type
(Banner, Whole screen …) VIRTUALSOFT SIM
enables various IN CALL advertizing models ,
including VIDEO advertizing on smartphone
This feature additonaly boosts the monetization
potential for the platform

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Product development continue
Advertising business models :
1. Select and advert to listen/watch and get a free call
2. Dial a number with # in front to listen to the advert
and get a free call (SMS , DATA or airtime)
3. Ring back tone dynamic advertising
4. INAPP banner, INAPP push video
5. TV channel for advertising
There is a limitless potential for additional product
development

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Comparison with other OTT
OTT solution/platform
Whats
app
Viber Skype Voxox Vsim
Audio call standard Yes Yes Yes Yes Yes
Video call No Yes Yes No Yes
Outgoing MSISDN No No Yes Yes Yes
Incoming MSISDN No No Yes
Yes
US
Yes
Instant messaging Yes Yes Yes Yes Yes
Outgoing SMS No Yes Yes Yes Yes
Incoming SMS No No No Yes Yes
TV and Video on Demand No No No No Yes
MNO full white label integration No No No No Yes

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Security
VIRTUALSOFT SIM platform is deeply integrated into
MNO network (LAN, MSC, HLR, BILLING).
VSIM equipment sits in MNO’s datacenter
Remote management is done via secure VPN
VSIM Platform has no inherent security loopholes
Security is totally under the control of MNO staff

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VIRTUALSOFT SIM is designed as modular solution
with limitless potential for future expansion
VIRTUALSOFT SIM can be seamlessly integrated
with any other service offered by the MNO/MVNO like
: Mobile money , various VAS, airtime purchase,
Balance Portal, Telco Portal , Promotion portal
Additional services can be presented via new tab
within the VIRTUALSOFTSIM Smart terminal app
Additional features

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VIRTUALSOFTSIM platform Is designed to be
extremely flexible in terms of operational environment
We are able to do a rapid deployment in a form of a
SOFT LAUNCH/POC (7 days)
Alternatively MNO/MVNO can choose to do a FULL
SCALE deployment from start (30 days)
Migration from SOFT LAUNCH/POC to FULL SCALE
deployment is also possible in the later stage.
Implementation variants

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Soft Launch/POC– product trial
Existing VIRTUALSOFTSSIM platform can be quickly
deployed for the Soft Launch(SL) /POC - trial and
testing procedure with any Telecom operator
MNO/MVNO would be interconnected with our central
platform for the duration of the SL/POC
VSIM APP would be slightly customized for the MNO
VSIM APP would be accessible via APP stores or via
a direct download link from the MNO/MVNO website

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SL/POC Technical diagram
MNO/MVNO
OUR PLATFORM

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Soft Launch/POC– product trial
MNO/MVNO should allocate a numbering range for the
VIRTUALSOFTSIM SL/POC
MNO/MVNO connects to VSIM soft switch via SIP (this will
enable Voice call feature)
MNO/MVNO routes the SL/POC numbering range to the VSIM
SIP Trunk
MNO/MVNO connects to VSSIM SMSC via SMPP (this will
enable SMS feature)
MNO/MVNO routes the SL/POC numbering range on its SMSC
to VSSIM SMSC

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Soft Launch/POC
In order to keep the POC deployment as simple as possible , we
suggest MNO/MVNO to use our Integrated VIRTUALOFTSSIM
management and billing (M&B) platform for the POC
For Soft Launch/POC - Integration with MNO/MVNO IN & Billing
is possible but it will take some time to setup and test
SL/POC system will have :
IOS and Android app with Audio and Video calls, Instant
Messaging, SMS, MNO/MVNO MSISDN selection and rental ,
Credit upload and transfer, Video message, Doodle, Photo and
location sharing.

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Full implementation
Full implementation assumes deployment of new instance of
VIRTUALSIM Platform on servers hosted in MNO/MVNO
datacenter.
Maintenance and operations of VIRTUALSOFTSIM platform
can be done by the Operator’s team or can be outsourced to
us
Deep integration with MNO/MVNO IN/Billing system is
possible but not mandatory (depends on MNO/MVNO
preference)
Full implementation system will have complete set of features available at that
moment on the VIRTUALSOFT SIM platform

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Full implementation Technical diagram
Telco GSM network

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MNO/MVNO Customized branding
VIRTUALOFTSSIM app can be fully aligned with MNO’s brand
graphical guidelines – as per MNO/MVNO request
Due to implementation time line constrains SOFT LAUNCH/POC
will assume partially customized APP. Full customization will be
achieved in the later stage.
FULL IMPLEMENTATION assumes fully customized APP as per
MNO/MVNO instructions and requirements.
Sample of APP customization for Telecom Serbia MTS is given
on the next slide

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MNO/MVNO Customized branding
VIRTUALOFTSSIM app can be fully aligned with MNO’s brand
graphical guidelines – as per MNO/MVNO request
Due to implementation time line constrains SOFT LAUNCH/POC
will assume partially customized APP. Full customization will be
achieved in the later stage.
FULL IMPLEMENTATION assumes fully customized APP as per
MNO/MVNO instructions and requirements.
Sample of APP customization for Telecom Serbia MTS is given
on the next slide

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MNO/MVNO Customized branding

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MNO/MVNO Customized branding

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TRY VIRTUALSOFT SIM
VIRTUALSOFT SIM GLOBAL SERVICE app can be
found and installed from following links

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TRY VIRTUALSOFT SIM
VIRTUALSOFT SIM
GLOBAL SERVICE app
can be ask links