The document discusses improving organic crop production in the UK. It suggests starting with variety testing and redesigning data systems. Current organic acreage in the UK is only 1.2% of total crops and UK is less than 30% self-sufficient. Transitioning from conventional to organic farming involves moving from industrial farming models to agroecological ones through input substitution, optimization, and system redesign. This includes breeding varieties adapted for organic systems and integrating variety selection with on-farm management practices. The Seeds and Deeds project aims to test varieties on organic farms and collect data on varietal performance and farm variables to provide evidence and decision support.