Proagrica uses big data to help drive growth and efficiency in agriculture. They consolidate vast amounts of data from sources like farm machinery, weather, soil, and satellites. Proagrica's HPCC platform integrates this data and provides analytics and insights. Analyzing yield data from UK oilseed rape farms showed that higher yields correlated with warm springs, wet winters, and proper pesticide application. Variety choice did not have a large impact on yields.