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Reducing the Costs of GHG Estimates in 
Agriculture to Inform Low Emissions 
Development,10-12 Nov 2014, Rome Italy 
The Potential for 
Crowdsourcing and Using 
Mobile Phone Technology 
Linda See 
Ecosystems Services and Management Program 
Geo-Wiki Team: Steffen Fritz, Ian McCallum, 
Christoph Perger, Martina Duerauer, Mathias 
Karner, Jon Nordling, Michael Obersteiner
Overview 
• Terminology 
• Intro to Geo-Wiki 
– Campaigns 
– Hackathon 
– Gaming 
• Mobile devices and applications 
• Data collection for GHG accounting 
• Discussion
Crowdsourcing 
• Outsourcing to the crowd (Howe, 2006) 
– E.g. Amazon’s Mechanical Turk 
• Using the crowd to collect data, solicit 
ideas, analyze data, do voluminous tasks 
that could otherwise not be done 
• Represents an untapped potential source 
of data for scientific research 
– Already being harnessed in ecology, 
conservation, species identification under the 
umbrella of citizen science
Plethora of Terminology 
• Citizen science (+ extreme version) 
• PPSR 
• Volunteereed Geographic Information 
• GeoCollaboration / PPGIS 
• GeoWeb 
• Neogeography 
• Participatory sensing 
• Web mapping
Context: Need for Improved Land Cover 
• Crucial baseline information for many 
applications/integrated assessment models 
• Overall and spatial disagreement when 
different products are compared 
• Need for more ground-based validation data 
• Confusing for users – Which one is correct? 
Which is the best product to use? 
• A number of studies have shown that the 
choice of land cover can have a significant 
affect on the final results
Geo-Wiki: Visualization, Crowdsourcing and 
Validation Tool
Large Disagreements in Cropland 
Can view these on: http://www.geo-wiki.org
Showing Disagreement on Google Earth
Example from a Competition 
(Humanimpact.geo-wiki.org)
Data from Human Impact Competition
Crowdsourcing Validation Data 
Number 
Competition 
Purpose of the Competition 
1 
Human Impact 
To validate a map of land availability for biofuel 
production 
2 
Hotspots of Map 
Disagreement 
To collect validation points in the areas were the 
GLC2000, MODIS and GlobCover disagree with one 
another 
3 
Wilderness 
To collect land cover and human impact in order to 
determine the amount of global wilderness. The 
locations used were the same as that of the Chinese 
30 m land cover map 
4 
Global Validation 
Dataset 
To collect data at the same locations as the validation 
data assembled for the Chinese 30 m land cover map 
5 & 6 
Hackathon and IIASA 
Competition 
To collect data on the degree of cultivation and the 
degree of human settlement in Ethiopia in the context 
of land grabbing 
~200,000 validation samples collected
Outputs from Geo-Wiki: Cropland Map
Outputs from Geo-Wiki: Map of Field Size
Geo-Wiki Output: Global Map of Human 
Impact / Wilderness
Outputs from Geo-Wiki: Downgrading of 
Land Availability for Biofuels 
Scenario 
Original 
figures 
(million ha) 
Adjusted for 
land cover 
(million ha) 
Adjusted for 
field size 
(millon ha) 
Adjusted for 
human impact 
(million ha) 
S1 320 98 42 34 
S2 702 467 201 84 
S3 1411 998 N/A 409 
S4 1107 786 N/A 264 
Fritz, S., See, L., van der Velde, M., Nalepa, R.A., Perger, C., Schill, C., McCallum, I., Schepaschenko, D., 
Kraxner, F., Cai, X., Zhang, X., Ortner, S., Hazarika, R., Cipriani, A., Di Bella, C., Rabia, A.H., Garcia, 
A., Vakolyuk, M., Singha, K., Beget, M.E., Erasmi, S., Albrecht, F., Shaw, B., Obersteiner, M. 2013. 
Downgrading recent estimates of land available for biofuel production. Environmental Science & 
Technology, 47(3), 1688-1694.
Hackathon.geo-wiki.org 
• Organized by USAID 
• Challenge: 
– Collect information about cropland and 
settlement for Ethiopia 
– Overlay with location of land 
acquisitions 
– Look for evidence of effects on local 
populations 
• Extended to a competition for 3 weeks
Land Grabbing 
Source: http://www.petergiovannini.com/Landgrabbing/
More Outputs from a Hackathon
Land Acquisition 
Area 
(from Land Matrix 
Database) 
+ 
Clear Evidence 
of Settlements 
(from Geo-Wiki 
Hackathon) 
= 
Areas 
of Conflict
Data Collected over Three Weeks
Geo-Wiki Output: Interpolated Cropland Map
Comparison through Differencing
Accuracy Assessment 
Maps 
Accuracy measures (%) 
Overall 
accuracy 
User’s 
accuracy 
Producer’s 
accuracy 
All No Crop Crop No Crop Crop 
GLC-2000 77.3 90.5 48.1 79.5 69.6 
MODIS 81.8 83.2 67.5 96.1 29.3 
GlobCover 74.5 89.3 43.9 76.8 66.3 
Crowdsourced 
cropland map 89.3 91.7 78.8 94.9 68.5 
See, L., McCallum, I., Fritz, S., Perger, C., Kraxner, F., Obersteiner, M., Deka 
Baruah, U., Mili, N. and Ram Kalita, N. In press. Mapping Cropland in Ethiopia 
using Crowdsourcing. International Journal of Geosciences.
Evolution of Crowdsourcing 
Cropland Capture 
collected 
validations African hybrid 
of cropland map 
number of Six campaigns 
Log Early 
competitions 
Launch 
Early games 
2009 Time Today
Multi-Platform Game
Cropland Capture
How Does it Work? 
• We started with a small pool of images 
already classified by experts 
• 90% of images the players get have already 
been classified 
• 10% of images not classified given to ‘good’ 
players è We assume the player to be 
correct on these images 
• The pool of classified images automatically 
increases
Image 17365 
Denmark 
Yes=69 
No=1 
Maybe=0
Image 36318 
Zimbabwe 
Yes=21 
No=20 
Maybe=2
Incentives 
• Leaderboard 
• Weekly prizes: one random classification 
is picked; the person who did this 
classification receives a prize (last 5 
weeks) 
• 3 final winners: at the end of the 
competition 3 winners were drawn to 
receiver bigger prizes, e.g. a tablet and 
smartphone
‘Softer’ Motivations 
• 66% of participants said they liked the 
idea of helping science 
• 24% were motivated by the prizes at the 
end 
• 24% like looking at the images/pictures 
• 19% were driven by the leaderboard 
• 29% said the game was fun 
• 25% said they stop playing in a given 
week when they realize they cannot get 
into the top 3 places
Help from the Media
Summary of the Competition 
• Ran for 25 weeks (15 Nov to 9 May 2014) 
• 3,014 players 
• 4,567,110 classifications 
• 187,673 unique images 
– 98,411 satellite images (250m to 1km.sq) 
– 89,232 photos
Classifications by Device 
Device Number % 
iPhoneS 578,331 12.7 
Other iPhones 616,537 13.5 
iPads 698,762 15.3 
Android Devices 1,636,627 35.8 
Browsers 1,036,853 22.7 
• Majority play on mobile devices 
• Apple products used more frequently than Android but not by that much
Multiple Classifications
Agreement of the Crowd
Mobile Devices and Apps
Geo-Wiki Pictures Mobile App
Latest Version of the App
FarmSupport Mobile App
GEOSAF Early Warning App
Grower’s Nation App 
http://www.growers-nation.org/
ODK / GeoODK
Sample Screens from GeoODK
SATIDA GeoODK App
SATIDA GeoODK App
Household Survey App
IFAD Household Survey App
Household Survey App
Ongoing Work 
• Cities Geo-Wiki – relevant to GHG 
emissions calculations 
• Further development of picture-based 
household survey app 
• New game building on Cropland Capture 
on forests and deforestation 
• Possible further development of 
FarmSupport app 
• Other related projects
Data Collection for GHG Accounting 
• Ask farmers about management practices 
(fertilizer application, manure management) and 
cropping practices (crop types, crop residues, 
crop calendars) via mobile devices 
• Could be more icon-based than text-based 
• Could use voice recognition 
• Could use photos to provide evidence / QA 
• Could be SMS-based 
• Needs an incentive scheme (e.g. mobile credits, 
access to market and weather information) 
• Identified as bridging the gap (Paustian, 2013)
Livestock Geo-Wiki
Topics for Discussion 
• Who is the crowd? 
• Creating a community / motivation 
• Quality assurance 
• Protocols for data collection 
• Bias in the data 
• Barriers to uptake – literacy, technology
Thanks for your 
Attention! 
Questions? 
Discussion

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See Potential for crowdsourcing and mobile phones Nov 10 2014

  • 1. Reducing the Costs of GHG Estimates in Agriculture to Inform Low Emissions Development,10-12 Nov 2014, Rome Italy The Potential for Crowdsourcing and Using Mobile Phone Technology Linda See Ecosystems Services and Management Program Geo-Wiki Team: Steffen Fritz, Ian McCallum, Christoph Perger, Martina Duerauer, Mathias Karner, Jon Nordling, Michael Obersteiner
  • 2. Overview • Terminology • Intro to Geo-Wiki – Campaigns – Hackathon – Gaming • Mobile devices and applications • Data collection for GHG accounting • Discussion
  • 3. Crowdsourcing • Outsourcing to the crowd (Howe, 2006) – E.g. Amazon’s Mechanical Turk • Using the crowd to collect data, solicit ideas, analyze data, do voluminous tasks that could otherwise not be done • Represents an untapped potential source of data for scientific research – Already being harnessed in ecology, conservation, species identification under the umbrella of citizen science
  • 4. Plethora of Terminology • Citizen science (+ extreme version) • PPSR • Volunteereed Geographic Information • GeoCollaboration / PPGIS • GeoWeb • Neogeography • Participatory sensing • Web mapping
  • 5.
  • 6. Context: Need for Improved Land Cover • Crucial baseline information for many applications/integrated assessment models • Overall and spatial disagreement when different products are compared • Need for more ground-based validation data • Confusing for users – Which one is correct? Which is the best product to use? • A number of studies have shown that the choice of land cover can have a significant affect on the final results
  • 8. Large Disagreements in Cropland Can view these on: http://www.geo-wiki.org
  • 9. Showing Disagreement on Google Earth
  • 10. Example from a Competition (Humanimpact.geo-wiki.org)
  • 11. Data from Human Impact Competition
  • 12. Crowdsourcing Validation Data Number Competition Purpose of the Competition 1 Human Impact To validate a map of land availability for biofuel production 2 Hotspots of Map Disagreement To collect validation points in the areas were the GLC2000, MODIS and GlobCover disagree with one another 3 Wilderness To collect land cover and human impact in order to determine the amount of global wilderness. The locations used were the same as that of the Chinese 30 m land cover map 4 Global Validation Dataset To collect data at the same locations as the validation data assembled for the Chinese 30 m land cover map 5 & 6 Hackathon and IIASA Competition To collect data on the degree of cultivation and the degree of human settlement in Ethiopia in the context of land grabbing ~200,000 validation samples collected
  • 13. Outputs from Geo-Wiki: Cropland Map
  • 14. Outputs from Geo-Wiki: Map of Field Size
  • 15. Geo-Wiki Output: Global Map of Human Impact / Wilderness
  • 16. Outputs from Geo-Wiki: Downgrading of Land Availability for Biofuels Scenario Original figures (million ha) Adjusted for land cover (million ha) Adjusted for field size (millon ha) Adjusted for human impact (million ha) S1 320 98 42 34 S2 702 467 201 84 S3 1411 998 N/A 409 S4 1107 786 N/A 264 Fritz, S., See, L., van der Velde, M., Nalepa, R.A., Perger, C., Schill, C., McCallum, I., Schepaschenko, D., Kraxner, F., Cai, X., Zhang, X., Ortner, S., Hazarika, R., Cipriani, A., Di Bella, C., Rabia, A.H., Garcia, A., Vakolyuk, M., Singha, K., Beget, M.E., Erasmi, S., Albrecht, F., Shaw, B., Obersteiner, M. 2013. Downgrading recent estimates of land available for biofuel production. Environmental Science & Technology, 47(3), 1688-1694.
  • 17. Hackathon.geo-wiki.org • Organized by USAID • Challenge: – Collect information about cropland and settlement for Ethiopia – Overlay with location of land acquisitions – Look for evidence of effects on local populations • Extended to a competition for 3 weeks
  • 18.
  • 19. Land Grabbing Source: http://www.petergiovannini.com/Landgrabbing/
  • 20. More Outputs from a Hackathon
  • 21.
  • 22. Land Acquisition Area (from Land Matrix Database) + Clear Evidence of Settlements (from Geo-Wiki Hackathon) = Areas of Conflict
  • 23. Data Collected over Three Weeks
  • 26. Accuracy Assessment Maps Accuracy measures (%) Overall accuracy User’s accuracy Producer’s accuracy All No Crop Crop No Crop Crop GLC-2000 77.3 90.5 48.1 79.5 69.6 MODIS 81.8 83.2 67.5 96.1 29.3 GlobCover 74.5 89.3 43.9 76.8 66.3 Crowdsourced cropland map 89.3 91.7 78.8 94.9 68.5 See, L., McCallum, I., Fritz, S., Perger, C., Kraxner, F., Obersteiner, M., Deka Baruah, U., Mili, N. and Ram Kalita, N. In press. Mapping Cropland in Ethiopia using Crowdsourcing. International Journal of Geosciences.
  • 27. Evolution of Crowdsourcing Cropland Capture collected validations African hybrid of cropland map number of Six campaigns Log Early competitions Launch Early games 2009 Time Today
  • 30.
  • 31. How Does it Work? • We started with a small pool of images already classified by experts • 90% of images the players get have already been classified • 10% of images not classified given to ‘good’ players è We assume the player to be correct on these images • The pool of classified images automatically increases
  • 32. Image 17365 Denmark Yes=69 No=1 Maybe=0
  • 33. Image 36318 Zimbabwe Yes=21 No=20 Maybe=2
  • 34.
  • 35. Incentives • Leaderboard • Weekly prizes: one random classification is picked; the person who did this classification receives a prize (last 5 weeks) • 3 final winners: at the end of the competition 3 winners were drawn to receiver bigger prizes, e.g. a tablet and smartphone
  • 36. ‘Softer’ Motivations • 66% of participants said they liked the idea of helping science • 24% were motivated by the prizes at the end • 24% like looking at the images/pictures • 19% were driven by the leaderboard • 29% said the game was fun • 25% said they stop playing in a given week when they realize they cannot get into the top 3 places
  • 37. Help from the Media
  • 38. Summary of the Competition • Ran for 25 weeks (15 Nov to 9 May 2014) • 3,014 players • 4,567,110 classifications • 187,673 unique images – 98,411 satellite images (250m to 1km.sq) – 89,232 photos
  • 39. Classifications by Device Device Number % iPhoneS 578,331 12.7 Other iPhones 616,537 13.5 iPads 698,762 15.3 Android Devices 1,636,627 35.8 Browsers 1,036,853 22.7 • Majority play on mobile devices • Apple products used more frequently than Android but not by that much
  • 44. Latest Version of the App
  • 45.
  • 48. Grower’s Nation App http://www.growers-nation.org/
  • 56. Ongoing Work • Cities Geo-Wiki – relevant to GHG emissions calculations • Further development of picture-based household survey app • New game building on Cropland Capture on forests and deforestation • Possible further development of FarmSupport app • Other related projects
  • 57. Data Collection for GHG Accounting • Ask farmers about management practices (fertilizer application, manure management) and cropping practices (crop types, crop residues, crop calendars) via mobile devices • Could be more icon-based than text-based • Could use voice recognition • Could use photos to provide evidence / QA • Could be SMS-based • Needs an incentive scheme (e.g. mobile credits, access to market and weather information) • Identified as bridging the gap (Paustian, 2013)
  • 59. Topics for Discussion • Who is the crowd? • Creating a community / motivation • Quality assurance • Protocols for data collection • Bias in the data • Barriers to uptake – literacy, technology
  • 60. Thanks for your Attention! Questions? Discussion