2. Regulatory Bodies
For our radio advert we plan to use the voices of younger students
from the school, we feel like this is an appropriate approach as it shows
the student cares about the school. This could attract more people to
join in the new school year. We are planning on using children from the
ages of 11-16 (Year 7-11). A child is someone under the age of 16
therefore we will need to ask permission from parents to use there
child in advertisement. The rough guidelines include rules like: Ads
must not hurt a child, can’t include rude language or violence.
https://www.asa.org.uk/
3. Guidelines and Rules
• Due to Legal and ethical reasons we can’t
slander any other schools or colleges, this
means that we wont be allowed to be rude or
make another school look bad.
• We would have to use non-copyright music to
avoid getting sued, there is royalty free music
that we will have to use or get permission to
use copyrighted music.
• No bad language is allowed to be used as the
advert as it will be played to young children.
Our advert is trying to captivate a few different
audiences, mainly the parents as they will be
making the decision however the children are
also a good target as they are the ones going to
the school so it needs to seem good from the
get go.
5.1- Advertisements that are suitable for older
children but could distress younger children
must be sensitively scheduled.
5.3- Advertisements must not condone or
encourage practices that are detrimental to
children's health.
5.4- Advertisements must not condone or
encourage bullying.
5.6- Advertisements must not imply that
children are likely to be ridiculed, inferior to
others, less popular, disloyal or have let
someone down if they or their family do not use
a product or service.
5.8- Child actors may feature in advertisements
but care must be taken to ensure that those
advertisements neither mislead nor exploit
children's inexperience, credulity or sense of
loyalty.
All Rules found here-
https://www.asa.org.uk/type/broadcast/code_s
ection/05.html
Legal and Ethical issues
4. Ofcom
• UK’s communications regulator
• Protects public from scams and
sharp practices
• Operate under a number of Acts of
Parliament (Communications Act
2003)
• Prompt the competition to interest
the citizens and consumers
https://www.ofcom.org.uk/home
ASA
• Provide proportionate and fair
process for all involved when it
come to complaints.
• Take all complaints seriously and
look whether any rules have been
broken
• Accept complaints from industry
and the public.
https://www.asa.org.uk/
