This document provides a marketing strategy for a school production of the musical "Anything Goes". It will target current students, families, and friends ages 18-40. Publicity will include social media posts and videos on the school's YouTube channel 3-4 weeks before the performances. Printed ads may also be placed around the school. As the audience will mainly consist of connected families and friends, extensive advertising is not needed to typically sell out every night.

1. MARKETING STRATEGY
Harvey Pounds

2. ANYTHING GOES
Anything goes is a musical set in the
1930’s America on a cruise ship going
from New York to London that is full of
wealthy people. We follow a Character
called Billy Crocker who is a stowaway
in love with Hope Harcourt who’s
engaged to Lord Evelyn Oakleigh. Public
Enemy #13 “Moonface” Martin and Rene
Sweeney, a nightclub singer, help out
Billy on his mission to win over Hope.

3. UNIQUE SELLING POINTS
• The whole play is set on a boat.
• There is a lot of tap dancing throughout the play,
• It has very comedic moments.
• Iconic Songs that Frank Sinatra covered after the musical came out which made the
music extremely well know.
• The show has gangsters, rich people, poor people and the ships crew. This shows a
wide range of different characters that make the show interesting.

4. AUDIENCE
The comedy is slapstick and has more grown up parts involved, but overall
the typical audience would be a younger audience due to silly humour, ages
14-25 would probably enjoy this the most. The type of music would also effect
the audience, a lot of the music in Anything Goes follows a jazz theme, and
this will obviously attract people interested in jazz music.
TARGET AUDIENCE
The target audience for anything goes would be casual theatre goers and
they would probably be around the ages of 18-40 due to the show being more
of a silly comedy. It is also a classic show which means there will be a larger
amount of older people showing interest. There’s also a few of drug references
which could make the overall age range increase however they are never very
obvious.
For our show the audience would be more families and friends of the people
in the show, this is how the majority of the tickets get sold. The reason for
this is because all the people that perform in the show are students and their
parents usually come and watch.

5. PUBLICITY USED
• Could be promoted through the use of social media, print adverts are also very
effective as they can be placed around school which can then make it very obvious.
The school also have a YouTube channel, this would be a great way to promote the
show even further.
• Due to how the tickets are sold the school doesn’t have to market/ advertise their
show very much. They usually sell out every night without advertising therefore it’s
pointless to waste time on it. For the last show a documentary was made, there was
a trailer out before the show started and after the full thing was realised.

6. PLACEMENT/DISTRIBUTION
BROADCAST OF PUBLICITY MATERIALS
• The trailer will be released 3-4 weeks before the show as this gives people enough
time to spread the video around and talk about it enough. The video would go onto
the Ringwood school YouTube channel and would get promoted on the Facebook
page which is where a large portion of our audience comes from.
• There will also be episodes realised to show what goes in behind the scenes before
the show starts to get people excited for show week. These weekly video will have
the same upload system as the trailer which means
• Again the school doesn’t need much advertising therefore there isn’t really a
timeframe.