legal

1. Legal and ethical issues and
considerations.

2. The main and most important legal and
ethical factors we need to consider.

3. Advertising to children
When advertising items and places the consideration of child welfare is very important
especially when adverting to ages of 11-12 as we are. The advert can not contain
inappropriate content that may affect a child, such as language bad behaviour and just
setting bad examples. These rules apply to any advert under another consideration
which will be gone over in another section. However when advertising to children it is
much more important as it is a very sensitive area, any breaking of the regulation that
may be deemed as bad for a child will mean our advert will not be aired on live tv or
radio.
TV and radio ads should also not be to complex or serious when advertising to children
as it may be something that a young mind may not be able to follow and stay
interested in meaning a whole audience is lost to promote what your promoting to.

4. Misleading content
Our advert cannot contain any misleading content. This means that we can not
advertise any points about our school or sixth form that promote them in a
false and untrue way. Things like promising things to viewers or making up
stats that benefit the product advertised are against advertising rules.
Reason being is that someone may invest in the thing you have advertised due
to your false claims and not get what they where said to get. This in a way can
be seen as a scam or even fraud

5. Violent or inappropriate content
Within advertising this consideration is a big one as adverts are usually subject to a
mass audience. The main thing to consider in this is bad language, violent
behaviour, harmful products and offending groups.
Obviously as we planning on advertising to a younger audience bad language such
as swearing or offensive language is a no go, for obvious reasons. No dangerous or
violent behaviour can be shown either as it may promote to some people the act of
violence but it also would not be permitted to be aired for advertising. Advertising
any products or values that may be seen as inappropriate is also not allowed again
for obvious reasoning, that it is promoting items or ideologies that may be seen by
most as unethical or dangerous, this also would not be allowed to be shown live.
And showing or saying anything that may offend a group or race is another thing
that is needed to be considered as by doing this you are excluding a whole group
that could have been people to advertise to but also it is a certain way to not get
your advert passed by certain regulatory systems to get your advert into the public
eye.

6. Copyright
Copyright is a straight forward thing to consider. Make sure any music
used or any products shown within the advert are allowed to be there
and have been permitted by the musicians or companies who's
products it is. If this is not considered your advert may be copyright
striked and either taken off air or not allowed to be on air in the first
place .

7. ASA (advertising standards authority)he UK Code of Broadcast Advertising (BCAP Code) applies to all advertisements (including teleshopping, content on self-promotional television channels, television text
and interactive tv ads) and programme sponsorship credits on radio and television services licensed by Ofcom. It is designed to inform advertisers and broadcasters of
the standards expected in the content and scheduling of broadcast advertisements and to protect consumers.
The Code is enforced by the Advertising Standards Authority, who can take steps to remove or have amended any ads that breach these rules.
There are 30 codes to follow overall of which some I have gone over in the previous slides. I feel those are the most important to an advert.
Recognition of advertising Distance selling Prohibited categories
Medicines, medical devices, treatments and health Weight control and slimming
Food, food supplements and associated health or nutrition claims
Financial products, services and investments
Faith, religion and equivalent systems of belief The ASA is the body that we will refer to, to make sure that our advert is an acceptable
Charities piece that is valid to be broadcasted on air with no issues.
Gambling
Lotteries
Alcohol
Motoring
Betting tipsters
Premium-rate telephone services
Telecommunications-based sexual entertainment services
Homeworking schemes
Instructional courses
Services offering individual advice on consumer or personal problems
Introduction and dating services
Competitions
Private investigation agencies
Pornography