This document presents a proposal and scripts for two radio advertisements for Ringwood School's lower and upper schools. It summarizes the company producing the ads, their experience and approach. It provides details on the target audiences, key messages, budgets and contingencies. Scripts are included for both ads focusing on facilities, clubs, exam results and university acceptance for the lower and upper schools respectively. The document concludes by emphasizing the ad's elements and targeting to appeal to audiences.

1. Ringwood School
Open Evening Pitch
By Black Hole
Advertising

2. About our Company
We are a company that:
- We have all been studying media for 4 years.
- We have extensive knowledge in media theory such as audience theory,
camera shots and many more.
- We have experience in all forms of media, such as making films,
especially in the audio department meaning that we are able to make
radio adverts to a higher level.
Company Motto – Stretching out your possibilities.
Member – Lucas McKenna-Wait, Scott Renton, Dan Jones, Luke Du Preez.

3. Treatment
We will have a £2000 budget for both of the adverts provided by the school.
Lower School Key Points
- 20-30 seconds long
- Use of rhetorical questions in the advert in order to entice the people into
wanting to listen more.
- Promotion of facilities and clubs is key to this advert as lower school is
less exam-focused.
- Target audience : 40 years old, parents of the children, C2 on NRS, stable
income.

4. Treatment (Continued)
Upper School Key Points
- 30 second long
- Use details of pass rates and information on success, use references to
website.
- Use of multiple voices will be really effective to promote views and
equality.
- Target Audience: 16 years old, both genders, D/E on NRS, Explorer on
4Cs scale, wealthy parents, do stereotypical activities of the age.

5. Script (Lower School)
• Speaker 1- ‘Struggling on deciding on where to send your kid to high school and not
sure which one to choose?’
• Speaker 1- ‘Why not chose a school which is rated in the top ten schools in the
country and has outstanding exam results.’
• Speaker 1- ‘Chose a school with endless amounts of extra-curriculum activities
ranging from tennis to swimming.’
• Speaker 1- ‘Chose a school with award winning teachers that are always there to help
and make students achieve their very best.
• Speaker 1- ‘Come along to Ringwood School today to find your child’s potential. Visit
our website to find out more about open days.
• Speaker 1- ‘RINGWOOD SCHOOL, YOUR WAY FORWARD.’

6. Script (Upper School)
• Boy 1- I thought finishing my GCSE’s were meant to be the fun part, but I have no idea
where to go next
• Girl 1 – Haven’t you heard of Ringwood sixth form?
• Boy 1 – No... What’s that?
• Girl 1 –Ringwood sixth form is a great school with many opportunities for their
students.
• Boy 2 – They have a 99% pass rate for A levels.
• Girl 1 – 97% of their students are offered their first choice of university.
• Boy 2 – And they are rated in the top 16% of providers nationally
• Girl 1 – for more information find their website by searching Ringwood sixth form
• All together- Ringwood Sixth form your way forward.

7. Contingency Plans
- Recording studios will be quite expensive to rent out, with
the studios on the recce costing over £100 for particular
time rentals. Budget options may need to be used.
- If actors are not present or ill, we will need to hold back the
schedule. If not, then we will need to find actors with similar
voices as described.
- If equipment is not what they supply, we will need to buy
some of the individual equipment.

8. Codes of Conduct
Codes of conduct need to be adhered in order for our radio advert to be
played. Here are the issues so that we can
We will adhere to the codes of conduct by:
- Making sure that we do not highlight anything inappropriate in the
advert.
- Be wary of children, the use of children, and children listening to the
advert. OFCOM, ASA and BBFC prohibit children being highlighted in a
bad manor.
- Be aware of racial discrimination and over political and controversial
issues that mean that we can receive a lot of backlash from the advert.

9. Conclusion
In conclusion, here are the main reasons why you should choose Black Hole
Advertising for your sixth form advert.
- We have managed all aspects in order to make the advert successful and have
made concise elements and detail with our production.
- Our advert has all of the key elements in order to make it successful such as
persuasive techniques like rhetorical questions, the use of multiple voices and
opinions in order to convince audiences and all the facts and information that
comes with it showing our success rates.
- We have reference in our adverts so that people will be able to follow up on
information after they watch.
- The advert is closely related with the target audience.