Dave Lloyd has over 15 years of experience in search and digital marketing. He discussed strategies for optimizing mobile apps across various app stores and platforms. True optimization requires more than just app optimization and includes developing a clear brand strategy, ensuring high app quality, and focusing on key performance indicators to measure results. Key factors that influence app ranking include keywords, ratings, reviews, and download metrics.
App Indexing & Mobile SEO - Friends of Search 2016MobileMoxie
Published on March 9, 2016
Emily Grossman speaks about App Indexing & Mobile SEO:Winning at the New Frontier at Friends of Search 2016. This deck covers:
- Google Ranking for Whole Apps and App Screens
- Google App Saturation
- Google App Indexing
- Associating an App with a Website
Knowledge Graphs and Rich Snippets - Pubcon 2016 - Carrie HillCarrie Hill
My presentation from Pubcon 2016 - Rich Snippets and Knowledge Graphs. jSON-ld or Schema or both? How to get involved with the Schema working group & more.
Mobile-Friendly SEO: Why & How? Ari Roth at SMX Israel 2015Ari Roth
This is the slide deck I prepared for my presentation on mobile-friendly SEO at SMX Israel 2015. I hope you enjoyed the presentation! Please tweet me @aroth26 if you have any questions :)
App Indexing & Mobile SEO - Friends of Search 2016MobileMoxie
Published on March 9, 2016
Emily Grossman speaks about App Indexing & Mobile SEO:Winning at the New Frontier at Friends of Search 2016. This deck covers:
- Google Ranking for Whole Apps and App Screens
- Google App Saturation
- Google App Indexing
- Associating an App with a Website
Knowledge Graphs and Rich Snippets - Pubcon 2016 - Carrie HillCarrie Hill
My presentation from Pubcon 2016 - Rich Snippets and Knowledge Graphs. jSON-ld or Schema or both? How to get involved with the Schema working group & more.
Mobile-Friendly SEO: Why & How? Ari Roth at SMX Israel 2015Ari Roth
This is the slide deck I prepared for my presentation on mobile-friendly SEO at SMX Israel 2015. I hope you enjoyed the presentation! Please tweet me @aroth26 if you have any questions :)
From the SMX West Conference in San Jose, California, March 1-3, 2016. SESSION: What You Need To Know About Apple iOS App Search & Universal Links. PRESENTATION: Apple: The Next King of Search - Given by Ian Sefferman, @iseff - MobileDevHQ, CEO. #SMX #32A
Cindy Krum "Mobile-First Indexing for Local SEO" - LocalU 2017MobileMoxie
Google's Mobile-First Indexing could allow content without URLs to rank in search results. Google home and Google Assistant may be about to fundamentally change SEO forever.
Competitive Mobile Analysis for your App Optimization Strategy - Webinar at ...Aleyda Solís
The app marketing world is considered a black box by many, with little information about best practices. But what if you could discover how competing apps build their marketing strategies, and see how well they work?
SemTech Conference talk on the key trends in open APIs as well as data on semantic APIs in 2011. API market growth, changes from SOAP to REST and XML to JSON, and new API business models. Semantic portion looks at adoption of RDF/RDFa in open APIs.
Ashley Berman Hale "SEO Alchemy: Location-Based Mobile Search" - MozLocal 2017MobileMoxie
The intersection of location-based search and mobile search creates complexities, data gaps to be aware of, new security risks and new opportunities. Having the right strategy and focusing on accessibility will shape how you think about mobile and how you position your business for success.
Site Speed for Google's Mobile First Index - SMX London 2017Kaizen
Speed performance is one of the strongest factors in the mobile-first index. In this presentation I share unique, first-party data from my in-depth study on how the UK's 700 biggest online retailers rank in terms of mobile site speed, and what you can learn from their successes and failures.
You'll learn how to improve site speed by using technologies such as HTTP/2 and tactics that unlock speed improvements on larger sites.
Learn the best ASO practices and hacks with this App Store Optimization Guide. This ASO guide is a roadmap to understand App Store Optimization techniques including keyword research, deciding app title, app description, screenshots, understanding ratings and reviews and all other elements of the app store. This App Store Optimization Guide will surely help to boost your app's downloads to the sky if you follow the ASO techniques mentioned here.
App Store Optimization (ASO) from Scratch - App Promotion Summit Berlin 2017 ...TheTool - ASO Tool
Slides for our "App Store Optimization (ASO) from scratch" workshop in App Promotion Summit 2017 Berlin.
Presented by Guillermo Gallardo and Daniel Peris.
Contents:
- The Market
- App Store Optimization Factors + Strategy (App Store + Google Play)
- Keyword Research for ASO
- Listing Optimization (App Store Listing / Product Page)
- Localization is a MUST for ASO
- How to track ASO in the right way
- Some ASO Tips
- BONUS: Backlinks (SEO) for Google Play ASO
Thanks to everyone who joined us for this workshop :)
ENJOY!
[AppFolio Webinar] 10 Best Practices for Posting Your Listings with Greg FischerAppFolio
Greg Fischer from Move.com shares his 10 best practices for optimizing your vacant property listings to reach more quality renters and how to convert them to residents.
From the SMX West Conference in San Jose, California, March 1-3, 2016. SESSION: What You Need To Know About Apple iOS App Search & Universal Links. PRESENTATION: Apple: The Next King of Search - Given by Ian Sefferman, @iseff - MobileDevHQ, CEO. #SMX #32A
Cindy Krum "Mobile-First Indexing for Local SEO" - LocalU 2017MobileMoxie
Google's Mobile-First Indexing could allow content without URLs to rank in search results. Google home and Google Assistant may be about to fundamentally change SEO forever.
Competitive Mobile Analysis for your App Optimization Strategy - Webinar at ...Aleyda Solís
The app marketing world is considered a black box by many, with little information about best practices. But what if you could discover how competing apps build their marketing strategies, and see how well they work?
SemTech Conference talk on the key trends in open APIs as well as data on semantic APIs in 2011. API market growth, changes from SOAP to REST and XML to JSON, and new API business models. Semantic portion looks at adoption of RDF/RDFa in open APIs.
Ashley Berman Hale "SEO Alchemy: Location-Based Mobile Search" - MozLocal 2017MobileMoxie
The intersection of location-based search and mobile search creates complexities, data gaps to be aware of, new security risks and new opportunities. Having the right strategy and focusing on accessibility will shape how you think about mobile and how you position your business for success.
Site Speed for Google's Mobile First Index - SMX London 2017Kaizen
Speed performance is one of the strongest factors in the mobile-first index. In this presentation I share unique, first-party data from my in-depth study on how the UK's 700 biggest online retailers rank in terms of mobile site speed, and what you can learn from their successes and failures.
You'll learn how to improve site speed by using technologies such as HTTP/2 and tactics that unlock speed improvements on larger sites.
Learn the best ASO practices and hacks with this App Store Optimization Guide. This ASO guide is a roadmap to understand App Store Optimization techniques including keyword research, deciding app title, app description, screenshots, understanding ratings and reviews and all other elements of the app store. This App Store Optimization Guide will surely help to boost your app's downloads to the sky if you follow the ASO techniques mentioned here.
App Store Optimization (ASO) from Scratch - App Promotion Summit Berlin 2017 ...TheTool - ASO Tool
Slides for our "App Store Optimization (ASO) from scratch" workshop in App Promotion Summit 2017 Berlin.
Presented by Guillermo Gallardo and Daniel Peris.
Contents:
- The Market
- App Store Optimization Factors + Strategy (App Store + Google Play)
- Keyword Research for ASO
- Listing Optimization (App Store Listing / Product Page)
- Localization is a MUST for ASO
- How to track ASO in the right way
- Some ASO Tips
- BONUS: Backlinks (SEO) for Google Play ASO
Thanks to everyone who joined us for this workshop :)
ENJOY!
[AppFolio Webinar] 10 Best Practices for Posting Your Listings with Greg FischerAppFolio
Greg Fischer from Move.com shares his 10 best practices for optimizing your vacant property listings to reach more quality renters and how to convert them to residents.
While smartphone usage is increasing year over year, single apps get less and less attention. This opens up an opportunity to turn this problem into a strength: moving your app into the background by turning core services into an invisible app. The invisible app is a concept that became apparent in the last few years; businesses like Uber have moved central parts of the app interaction into the background without requiring the user to confirm central decisions over and over.
Braintree, a PayPal company, is partnering with various companies that fall into the invisible app category. In this talk Tim will share his lessons learned from mentoring startups and innovative companies that tried to achieve being “invisible”, while maintaining security, profitability and most important: a great user experience.
Amongst the technologies that will be covered are tokenization and leveraging user uniqueness based on smartphone usage behavior. A wide array of sensors - like GPS, Bluetooth LE, and WiFi - supports this concept and can be leveraged creatively to get closer to being “invisible”.
This talk was given as keynote at the summer edition of Geek Picnic 2015 in Moscow.
입사 예정인 회사의 과제 테스트에서 제출한 자바스크립트 라이브러리입니다.
그냥 두기에는 아까워서 이렇게 공유드립니다.
본 라이브러리는 DOM Selector, Manipulation, Event 등의 기능을 제공합니다.
사용 방법은 jQuery와 동일하며, 관련 설명은 아래 프레젠테이션을 참고하시면 됩니다.
[본문] - http://youngman.kr/?p=1432
[데모] - http://test.youngman.kr/script/exam/core/
Why Mobile is Essential in Tech Recruiting Workology
At present, there is no competitive industry than tech. The best candidates are in demand and often few and far between. The presentation breaks down the different areas of mobile recruitment, discusses best practices and why mobile is important to reach your best candidates especially in the fast paced technology industry.
This is the slides from my keynote speech on Mobile Recruiting best practices where we discuss different case studies of how to use mobile with social media, sourcing, site and supporting efforts to hire the best employees for your company.
Apple's next press event happens on Monday, March 21 at the company's campus in Cupertino, California.
We've already talked about what to expect, in our PPT but to recap: Apple is expected to announce a new 4-inch iPhone that combines the size of the iPhone 5S with features from the iPhone 6 and 6S. It will also supposedly be upgrading the 9.7-inch iPad, giving it updated internals, a Smart Connector, and Apple Pencil support imported from the iPad Pro. The Apple Watch may get some love in the form of new band colors and combinations, but rumors say not to expect a full hardware refresh just yet.
In this update of his past presentations on Mobile Eating the World -- delivered most recently at The Guardian's Changing Media Summit -- a16z’s Benedict Evans takes us through how technology is universal through mobile. How mobile is not a subset of the internet anymore. And how mobile (and accompanying trends of cloud and AI) is also driving new productivity tools.
In fact, mobile -- which encompasses everything from drones to cars -- is everything.
Artificial intelligence (AI) is everywhere, promising self-driving cars, medical breakthroughs, and new ways of working. But how do you separate hype from reality? How can your company apply AI to solve real business problems?
Here’s what AI learnings your business should keep in mind for 2017.
How to Become a Thought Leader in Your NicheLeslie Samuel
Are bloggers thought leaders? Here are some tips on how you can become one. Provide great value, put awesome content out there on a regular basis, and help others.
BrightEdge Share15 - Mobile Marketing and App Store Optimization - Dave Lloyd...Dave Lloyd
Session from BrightEdge Share in San Francisco
2015 is the year of the mobile opportunity. With over 1.5 billion mobile internet users worldwide and roughly 80% of internet users owning a smartphone, there has never been a better time to optimize your sites for mobile; according to emarketer, Global mobile ad spend will climb to $100 billion in 2016. Mobile apps are on the rise and App store optimization is on the rise.
In this session, learn how optimizing for mobile device types positively impacts conversions and revenue.
Session topics include:
• The new mobile-friendly approach – techniques to master
• How to measure mobile success
• Understanding your brand’s mobile share of voice in market
• Mobile and App Store optimization
• Accurate reporting and measurement of mobile performance
Reason to Choose React Native for App Development!.pdfAppsted
There is no doubt to the fact that React Native is a simple, cost-effective, easy to learn frameworks. And Reason to Choose React Native For App Development might be one of the biggest advantages for you.
Simplify and Accelerate App Development with Adobe AEM MobilePerficient, Inc.
While some argue that the mobile apps market is saturated, Gartner has indicated that the demand for enterprise mobile apps will grow at least five times faster than internal IT organization’s capacity to deliver them, leaving many companies struggling to create mobile experiences to support their business.
In our webinar, we covered how Adobe AEM Mobile simplifies and accelerates development of mobile apps and enables marketers to:
-Increase speed to market with reduced IT support
-Manage and publish mobile experiences and content more efficiently
-Develop a centralized model to support app development
Uncover insights into the latest development trends, factors influencing pricing, and key considerations for budgeting your next React Native app development project.
Insights on Android App Development, Marketing and MonetizationJayneel Patel
The presentation includes current market trends for android apps and elaborate the basic business model. It is focused in terms of insights on android app development, marketing and monetization for android apps. The presentation is also supported with significant data and case studies.
Related questions:
- How to mobile app marketing
- Tips about app marketing
- How to monetize mobile app
- How to start mobile app marketing
- Tips about mobile app marketing
- Tips about app moneization
- How to android app marketing
- How to android app monetization.
MMSS 2015 - Mobile App Strategy and App Store Optimization (ASO)Dave Lloyd
Mobile App Strategy and App Store Optimization (ASO) – Dave Lloyd and Mark Simon, Adobe – MMSS June 2015
The next phase of your mobile app strategy requires strategic alignment, best practices, and better collaboration. Learn how to strategize, work together, and deliver app store optimization (ASO) results and beat your competitors.
Native, Web App, or Hybrid: Which Should You Choose?Softweb Solutions
Which Should You Choose? Native, webapp or Hybrid, each of these types of apps has their advantages and disadvantages. let's learn more about Technology Selection.
Why ASO?
"App store optimization (ASO) is the process of improving the visibility of a mobile app (such as an iPhone, iPad, Android, or Windows Phone app) in an app store (such as iTunes or Google Play for Android). App store optimization is closely related to search engine optimization. Specifically, app store optimization includes the process of ranking highly in an app store's search results and top charts rankings. ASO marketers agree that ranking higher in search results and top charts rankings will drive more downloads for an app.” - Wikipedia
It is generally much easier to do than SEO as the app store is less mature so it doesn’t take much effort. Plus its free and the effects are long lasting. Everyone should do this because of the huge ROI (Might have considerable effect, doesnt take much time once you understand it).
In this article we will cover the general ASO Advice, take a look at a few ASO tools on the market and do a run through of an example using my own hobby app. (Fav Alert: http://bit.ly/iOSASO)
Introduction to Digital Analytics for Apps
Presented by Benoit Weber, Digital Analytics Specialist
In this session we will have an overview and an introduction to Analytics for Apps (basics of digital analytics focusing on apps): how it works, how it is different from websites tracking (metrics and dimensions), how to implement it (firebase implementation versus GTM + Google Analytics). We will be exploring the 2 interfaces and review the different reports to learn about users and how they interacted with the app.
Similar to Pubcon 2015 – Mobile and App Store Optimization – Dave Lloyd (20)
Site Search Best Practices – Pubcon 2017 Las VegasDave Lloyd
Every midsize or larger website has an internal site search mechanism, yet research has shown that most companies don’t actively improve or measure their onsite search. The irony is that search marketing focused heavily on data-driven marketing, yet ignores people who are already engaged and who are actively looking for something that they already think you have. Data shows that people who perform an onsite search are more likely to convert, are more likely to return and buy, and are more likely to visit again.
Self-directed Career Growth - BrightEdge Share16 presentationDave Lloyd
BrightEdge Share 16 presentation to digital and SEO marketers on creativity, leadership, career growth, data-driven marketing, personal branding, and skills development. Also included information on organizational alignment, marketing funnels, creative & visual storytelling, and emotional intelligence.
BrightEdge webinar on winning with SearchDave Lloyd
Webinar with BrightEdge team on winning with Search - the Adobe Acrobat SEO story from 2011 to 2015.
Converting more customers online through a 5-step methodology of Strategy and Organize, Identify Demand, Scout Competition, Optimize Content, and Measure Impact
Ad:tech 2015 – Dave Lloyd – Adobe – Launch Strategies of Search and Social TeamsDave Lloyd
Presented at Ad:tech San Francisco in May 2015 by Dave Lloyd of Adobe.
Effective launches include: Test out new social platforms, technologies, and more frequent collaboration between teams. Social Media and Search Centers of Excellence drive operations, metrics, and innovations. Analytics, based on social listening, enables data-driven decisions throughout the customer journey. Focus on a few key stories and share those consistently across all channels.
Adobe Summit 2015 - Successful Enterprise SEO session - Dave Lloyd #adobesummitDave Lloyd
During this Adobe Summit 2015 Digital Experience Management session on “Winning with SEO: Optimizing Content for Search throughout the Customer Lifecycle”, we shared tips and tricks on how to meet customer needs and drive better SEO results through collaboration. Takeaways include how to map your content strategy to customer needs, deliver best practices consistently, and collaborate effectively with colleagues. Tips and tricks covered include how to analyze your site to determine optimization opportunities, use Adobe Experience Manager to improve SEO, integrate Adobe Experience Manager and the search-driven merchandising features of Adobe Target, how best to use SEO to drive your bottom-line results and take advantage of the latest SEO trends, and how best to execute on an SEO project plan while creating compelling content. Session geared to roles including digital marketer, web strategist, analyst, business manager, or content marketer with any experience in Adobe Experience Manager content authoring.
PRNews Google Conference 2015 (SEO & PR alignment) - Dave LloydDave Lloyd
Deck from PRNews’ Google Conference for Communicators on Public Relations and SEO where I delivered a brief titled, “Use SEO to Improve Brand Reach and Performance.” The audience of PR professionals at the conference all have differing levels of understanding of SEO and what it can do to improve brand reach and performance.
Search engine optimization (SEO) is a foundational element of any web based marketing effort to gain search traffic from Google, YouTube, Yahoo, Bing, Baidu, Naver, Yandex, and even Facebook, Twitter, and LinkedIn’s search functions. Public relations (PR) has transitioned from its traditional roots to a web based content marketing enterprise. The content produced by PR is intended to reach the potential customers of your brand and influence them to come to your websites and brick and mortar stores for the purpose of becoming a loyal customer that will eventually advocate for the brands product and services.
Related blog post:
http://blogs.adobe.com/digitalmarketing/search-marketing/pr-seo-collaborate-to-improve-performance/
Adobe Experience Manager (AEM) - Multilingual SIG on SEO - Dave LloydDave Lloyd
Global Search Optimization & Content Marketing at Adobe Experience Manager Globalization Summit
How to develop a multilingual content & search optimization plan. 1. Focus on customer satisfaction by aligning to the customer journey to develop digital shelf space. 2. Develop best practices related to the SEO algorithm and ranking mix, website signals, and use of content management systems 3. Align SEO & Localization teams on an operational process involving vendors, tools, a review & localization workflow. 4. Be data driven by focusing on key results for both brand & non-brand keyword optimization.
In house SEO Strategy - BrightEdge Share 14 - Dave Lloyd, AdobeDave Lloyd
In House Search Marketing & SEO presentation at BrightEdge Share 14. Focus is on maximizing SEO through strategic, integrated, and comprehensive strategies. Case study focused on Adobe TV updates related to content, conversion, keyword expansion, internal linking, URL migration, and keyword ranking & visits growth.
Global Search Marketing - BrightEdge Share 14 - Dave Lloyd - AdobeDave Lloyd
How Search, Content, and Localization teams can perform together best. What does it mean to align to the customer journey. How to develop a content optimization plan. Develop SEO localization workflow. Case studies from localization & content optimization.
Pubcon 2014 presentation on Hummingbird and Entity Search. Focus is on what's changed, what hasn't, the importance of semantic search practices, and a practical example from our website on how we've optimized How To content to focus on relevance and user experience.
In House SEO & Leadership - Dave Lloyd, Adobe - Pubcon 2014Dave Lloyd
Pubcon 2014 slides by Dave Lloyd of Adobe on how to take your Enterprise SEO performance to the next level through a strategic, integrated, and comprehensive approach. Deck focuses on 5 concepts and related case studies.
Adobe Summit 2014 Session – Search optimization and inbound content marketing. Dave Lloyd (Adobe) & Alejandro Danylyszyn (Deloitte) - Session 808.
Find keynotes & session details at http://summit.adobe.com/na/sessions/keynote2014/
More on digital marketing http://blogs.adobe.com/digitalmarketing/author/dave-lloyd/
Title: Can your customers find you? Search optimization (SEO) and inbound content marketing
Abstract: In the world of search, change is constant. For this reason, search engine optimization is a necessity for those who want to remain competitive in the digital marketplace. Wondering how the latest search engine updates impact your site? Do you constantly have to optimize your SEO techniques? Regardless of how search engines change their algorithms, brands must be prepared to welcome customers to their experience based on relevant and exceptional content at that precise moment. Created for Content Strategists and Digital Marketers, this session will provide best techniques on maximizing your site’s traffic and visibility.
In this session, learn how to provide exceptional content matching your customer’s need at that exact moment. Get advice from leading experts on detailing a blueprint for SEO ideal for web experience management. Examples from real case studies and how a leading partner implemented SEO for its clients
Agile Marketing for SEO - SMX West 2013 - Dave Lloyd, AdobeDave Lloyd
Slides from SMX West presentation. Covers in-house SEO, project management, Agile methodology, maturity model for Agile adoption, and how to execute on Agile internally. Follow me at @davelloyd1
Technical SEO Metrics - SMX West 2013 - Dave Lloyd, AdobeDave Lloyd
Technical SEO Metrics presentation from SMX. Includes info on various tools, dashboards, data analysis, technical fixes, browser plug-ins, and how to execute on findings within your organization.
2. #pubcon
@davelloyd1
slideshare.net/dalloyd
Dave Lloyd
15 years in Search & Digital Marketing
Global team delivering Organic, Site
Search, & App Store Optimization
strategies for all Adobe products
Deliver industry best practices
Drive KPI-focused results
Showcase Adobe solutions
7. #pubcon
APP INDEXING AND GOOGLE NOW ON TAP
Android – 2 years in market iTunes – May 2015
@davelloyd1
8. #pubcon
iOS 9 APP INDEXING
https://developers.google.com/app-indexing/ios/app
http://search-codelabs.appspot.com/codelabs/app-indexing#1
@davelloyd1
Support HTTP deep links
Add the App Indexing SDK
Check your implementation
Enhance your search performance
Support Deep Links
Publish Deep Links
Test implementation
Measure performance
GOOGLE DEEP LINKING
9. #pubcon
ADOBE’S UNIVERSE OF 104 APPS
6
30
43
2
29
iOS CATEGORIES
iPHONE APPS
iPAD APPS
APPLE WATCH APPS
GOOGLE PLAY APPS
@davelloyd1
11. #pubcon
CHALLENGES AND SOLUTIONS
Strategy
App Quality
Optimization
Results
Inconsistency with brand
strategy & plans
Poor Quality
Poor Reviews and Ratings
Just launch & optimize later
Poor keywords, images, and
descriptions
Inconsistent Data
KPIs not agreed upon
Clear mobile brand story
Best-in-class marketing practices
Guide app launch & EOL
Paid media investment
App dev best practices
Provide app developers Ratings &
Reviews feedback
ASO & marketing performance
Process improvements
Agree on success metrics
Create & deliver KPI scorecard
@davelloyd1
12. #pubcon
APP PORTFOLIO MANAGEMENT
Clean, visually unique icons
Clear value differentiation
for apps that compete in
category
Consistent Category
definition for app
placement
@davelloyd1
13. #pubcon
APP RANKING FACTORS
1. App Category
(keyword)
2. App Publisher
(keyword)
3. App Title
4. Ratings (quantity)
5. Ratings (score)
6. Keywords (visible only
in iTunes CMS)
7. Download quantity
8. Download velocity
9. App uninstalls *
10. Engagement *
11. External links *
1. Description
2. Reviews
3. Images
4. Preview video *
* = Google Play only
Search FactorsConversion Factors
@davelloyd1
14. #pubcon
APPLE iTUNES Vs. GOOGLE PLAY
Apple Google
Keyword Field
Description Impacts Rank
Images Up to 5 Up to 8
Social and +1 Signals
External Linking
App Engagement Metric
@davelloyd1
15. #pubcon
KEYWORD RESEARCH
Gather
Product & Marketing teams
Review competitors
Ideate
Generate KW ideas
Evaluate volume, opportunity, and relevance
Decide
Review & reduce
Select keywords
@davelloyd1
16. #pubcon
iTUNES KEYWORD PROPERTY
Brand Terms & Phrases for highest search relevance
Keywords aligned with Product & Marketing teams100 character keyword limit
Ordered in priority to support localization
image,art,graphic,convert,pattern,photoshop,illustrator,design,inspire,creative cloud,layer,contour
@davelloyd1
20. #pubcon
RATINGS & REVIEWS
Check your lowest ratings
Identify patterns in Review comments
Share feedback with product dev team
@davelloyd1
21. #pubcon
LOCALIZATION PROCESS
Language Translation Localization
English Extract
Japanese 抽出 エクストラクト
Norwegian Trekk ut Extract
Polish Wydziel Wydzielanie
Finnish Erota poimi
Russian Извлечение Извлечь
App Content Optimized Content localization Geo team reviews ASO team validates App Launch
Translation vs. Localization
(context & culture)
Keyword localization should be
per geo
@davelloyd1
22. #pubcon
ENTERPRISE TOOLS TO USE
Comprehensive data
Strong visual reporting
Reviews aggregation & analysis
Easy data extraction
Global visibility
Keywords
Competition
Trends
KPI Analysis
Integration with iTunes Store data
VALUE OF TOOLS
@davelloyd1
26. #pubcon
DOWNLOAD VOLUME & VELOCITY
75% increase in daily downloads
App update, including ASO
Download trends by country
@davelloyd1
27. #pubcon
THE NEAR AND FAR FUTURE
Internet of Things market will sell more than PC, tablet, and phone
markets combined
Apple Car Play and Google Android Auto are both in development
Apple acquired Metaio, an Augmented Reality startup
Google's I/O conference included Cardboard, a mobile Virtual
Reality platform
Google led a $500 million investment in Magic Leap, an AR
company
Facebook's Oculus Rift debuted the VR film Henry
Microsoft HoloLens is now a fully untethered holographic
computer
@davelloyd1
Mobile App usage will soon overtake Mobile Web usage
Google’s Now on Tap indexes app content frequently
Wearable Technology
Anonymous app usage (Whisper and Kik)
Personalized & geo-targeted push notifications (e.g. Beacon)
28. #pubcon
Align to brand
strategy
User experience
across platforms
More resources put
toward apps
Agree on media
plan and budget
STRATEGY
PRACTICAL TAKEAWAYS
@davelloyd1
29. #pubcon
Educate on app best
practices
Review in-app user
experience
Improve Ratings &
Reviews feedback
loop with app
developers
APP QUALITY
PRACTICAL TAKEAWAYS
@davelloyd1