1. Checklist for Research and Planning Blogs
• You should include visual material- screen grabs, images, photos, clips etc in your
blogs.
• You will need to produce a lot more work than at AS, so be prepared!
• This is just the minimum expected- you should do more than this if you really want a
high grade. You will be rewarded for originality, creative thinking and extra effort.
RESEARCH
1 Brief State the task that you have been set and who you will be working with.
2 Analysis of Pop Videos 1 Focus on why this media product is a promotional video. Pick out
interesting parts (cinematography, sound, mise en scene, editing,
performance etc) and explain why you like them/why they are good
examples of music video elements. Discuss how it fits in with the genre.
3 Analysis of Pop Videos 2 As above with a different video
4 Analysis of Rock Videos
1
Focus on why this media product is a promotional video. Pick out
interesting parts (cinematography, sound, mise en scene, editing,
performance etc) and explain why you like them/why they are good
examples of music video elements. Discuss how it fits in with the genre.
5 Analysis of Rock Videos
2
As above with a different video
7 Conventions of a music
video
List the conventions of a music video and explain why they are used.
7 Low Budget Ideas Analyse 2 ‘Low budget’ music videos. What practical tips can you learn
from them?
8 Theories 2 Discuss and illustrate Vernallis’ theory of music video editing. How would
you use it in music videos?
9 Theories 3 Discuss and illustrate Goodwin’s theory of music video editing. How
would you use it in music videos?
10 Genre research 1 Produce and upload a mood board of the ‘image’ of your chosen genre.
How do artists from this genre like to be represented?
11 Genre research 2 Analyse 3 music videos from your chosen genre.
12 Genre research 3 What are the conventions of a music video of the genre?
13 CD cover research Analyse 3 CD covers from your chosen genre. What are the conventions?
14 Record Label research Research 3 record labels from your genre. Research history, logo, artists,
promotional material, location, year established, divisions and parent
company. DO NOT COPY AND PASTE.
15 Advertisement research Analyse 3 music magazine adverts from your chosen genre. What are the
conventions?
16 Audience Research 1 Create a questionnaire (at least 10 questions) and ask at least 20 people
what they expect to see in a promotional package for an artist. Make
sure you get details of their demographic.
17 Audience Research 2 Analyse your results. Create graphs/pie charts and upload to your blog.
Analyse the results- how will the information inform your work?
PLANNING
1 Initial Ideas Discuss initial thoughts. What starting points did you have- genre, song,

2. artist, location? A really good prop or costume? How did you work
together to develop your ideas? What genre did you choose and why?
2 Roles Who is in your group and what will be their roles?
3 Song details What song have you chosen? Why? What genre is it?
4 Lyrics Annotation Annotate the lyrics- where can your ideas come from? Consider
Goodwin.
5 Image Annotation How would you like your artist(s) to look? How will you represent them?
6 Concept What is the concept that you have decided on for the video? Include
sketches – locations/costume/special effects/key shots.
7 Storyboards Upload your storyboards and discuss why you have created a storyboard.
Explain why ideas have changed since the initial plan.
8 Lists of Props,
Costumes, make-up
and equipment.
Upload these lists and discuss your choices.
9 Location shots Take photos of your ideas for locations (at least 5). Which ones will you
use? Explain why.
10 Shooting Schedule Upload your shooting schedule. Explain what a shooting schedule is and
why you have made one.
11 CD cover designs Upload all your draft CD cover designs. Discuss decisions made.
12 Advert designs Upload all your draft advert designs. Discuss decisions made.
13 Photo-shoot plan Upload your photo-shoot plan. Discuss your decisions.
14 Location permission
letters
Upload copies of letters/emails you have sent to get permission to use
particular locations. Explain why you need these.
15 Talent release forms Upload the signed talent release forms and explain why you need these.
16 Track permission letter Upload the letter you sent for permission to use the track and explain
why you need this.