1. SECOND LIFESECOND LIFE
Miss:LamaMiss:Lama

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Agenda
1. Introduction
2. Residents and Avatars
3. The World & Transport
4. Content within the world
5. Communication
6. Economy & Transactions
7. Applications
8. Second Life as a Popular Culture
9. Advantages
10. Conclusion

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Second Life
 Second Life is a three-dimensional virtual community
created entirely by its membership.
 Second Life’s virtual world also includes:

Sound

Wind

Audible conversation

Built-in chat and

Instant messaging
 Residents buy property, start businesses, game, join
clubs, attend classes, or just hang out.

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OFFICIAL LOGOOFFICIAL LOGO

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Agenda
1. Introduction
2. Residents and Avatars
3. The World & Transport
4. Content within the world
5. Communication
6. Economy & Transactions
7. Applications
8. Second Life as a Popular Culture
9. Advantages
10. Conclusion

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Residents and Avatars
 Residents are the users of Second Life, and their
appearance is their avatar.
 Avatars may be creative or can be made to resemble the
person whom they represent.
 The Linden servers register your avatar as the uploader
or creator of the object.

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Various ways of transportation
 The methods of moving around are:
 By foot (also running and jumping).
 Can also fly unaided.
 Can also ride vehicles like go-kart, helicopters submarines
and hot-air balloons.
 Avatars can teleport (abbr. as “TP”) directly to a specific
location.
 There’s also a map window that allows direct teleportation
anywhere.

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Content within the world
 Second Life may be considered part of the web 2.0
phenomenon.
 3D modeling tool allows any Resident to build virtual
objects.
 Residents can also create gestures and animations using
software such as Poser.

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Communication
 There are two main methods of text-based
communication:

Local chat

Global "instant messaging" (IM)
 Avatars and objects can send and receive email as well.
 Instant Messages roll over to an avatar's "real life" email
when he or she is logged off.
 Some external websites that allow Residents to locate
each other from outside of the virtual world.

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Economy & Transactions
 Second Life allows users to give, or sell, objects they have
created to other residents.
 The basis of this economy is that residents (that is, users, as
opposed to Linden Lab) can buy and sell services and virtual
goods to one another in a free market.
 The currency of Second Life is a Linden Dollar.
 1 American Dollar = approx. 266 Linden $

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Applications of Second Life
 Education

Second Life is used as a platform for education by
many institutions, such as colleges, universities,
libraries and government entities.

Other institutions include the Info Islands, with
library programming sponsored by the Illinois'

Second Life has also been adopted for foreign
language training.
 Religion
 Religious organizations have also begun to open
virtual meeting places within Second Life.

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Contd…
 Embassies
 The Maldives was the first country to open an
embassy in Second Life.
 In May 2007,Sweden became the second country to
open an embassy in Second Life.

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Second Life as a Popular Culture
 LITERATURE
 TELEVISION AND MOVIES
 MUSIC

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Advantages
 The first thing that people do in Second Life is to play
around with their self-image.
 Second Life is one of the very few places where you
censoriously alter your appearance and be someone else
for a while, which can be a HUGE learning experience.
 One safe thing you can do in SL that you can't do in RL is
simple: build big things real cheap!
 Another big advantage for Second Life is collaboration.
It's open 24/7 and available from the whole world.
 SL's biggest advantage is that you do projects in there
easily and cheaply and you can get people together
without driving.

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Companies:
Adidas AOL
SONY
Sun

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Car Companies:
Nissan BMW
Mercedes Pontiac

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Conclusion
 When it comes to Second Life, the sky is no longer the
limit.
 People can fly and anything is possible.
 It will become a new game of who can intrigue the most.
 Who can make the most fun island, or design the coolest
clothes.
 Many of the same consumer problems exist in second
life:
 Trends
 Competitors
 Exposure
 Second life gives businesses a new artillery of means to
win over the consumer, and help build their brand.

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ThankThank YouYou