Second Life is a 3D virtual world created by users where residents interact through avatars. Residents can explore the virtual world, build objects, and participate in activities like education, religion, and business. The economy allows for the buying and selling of virtual goods using Linden dollars. Communication occurs through chat, messaging, and email. Many companies and organizations have a presence in Second Life to reach users. While virtual, Second Life has become integrated into popular culture through literature, television, movies, and music.

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Miss:LamaMiss:Lama

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Agenda
1. Introduction
2. Residents and Avatars
3. The World & Transport
4. Content within the world
5. Communication
6. Economy & Transactions
7. Applications
8. Second Life as a Popular Culture
9. Advantages
10. Conclusion

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Second Life
 Second Life is a three-dimensional virtual community
created entirely by its membership.
 Second Life’s virtual world also includes:

Sound

Wind

Audible conversation

Built-in chat and

Instant messaging
 Residents buy property, start businesses, game, join
clubs, attend classes, or just hang out.

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OFFICIAL LOGOOFFICIAL LOGO

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Agenda
1. Introduction
2. Residents and Avatars
3. The World & Transport
4. Content within the world
5. Communication
6. Economy & Transactions
7. Applications
8. Second Life as a Popular Culture
9. Advantages
10. Conclusion

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Residents and Avatars
 Residents are the users of Second Life, and their
appearance is their avatar.
 Avatars may be creative or can be made to resemble the
person whom they represent.
 The Linden servers register your avatar as the uploader
or creator of the object.

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Various ways of transportation
 The methods of moving around are:
 By foot (also running and jumping).
 Can also fly unaided.
 Can also ride vehicles like go-kart, helicopters submarines
and hot-air balloons.
 Avatars can teleport (abbr. as “TP”) directly to a specific
location.
 There’s also a map window that allows direct teleportation
anywhere.

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Content within the world
 Second Life may be considered part of the web 2.0
phenomenon.
 3D modeling tool allows any Resident to build virtual
objects.
 Residents can also create gestures and animations using
software such as Poser.

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Communication
 There are two main methods of text-based
communication:

Local chat

Global "instant messaging" (IM)
 Avatars and objects can send and receive email as well.
 Instant Messages roll over to an avatar's "real life" email
when he or she is logged off.
 Some external websites that allow Residents to locate
each other from outside of the virtual world.

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Economy & Transactions
 Second Life allows users to give, or sell, objects they have
created to other residents.
 The basis of this economy is that residents (that is, users, as
opposed to Linden Lab) can buy and sell services and virtual
goods to one another in a free market.
 The currency of Second Life is a Linden Dollar.
 1 American Dollar = approx. 266 Linden $

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Applications of Second Life
 Education

Second Life is used as a platform for education by
many institutions, such as colleges, universities,
libraries and government entities.

Other institutions include the Info Islands, with
library programming sponsored by the Illinois'

Second Life has also been adopted for foreign
language training.
 Religion
 Religious organizations have also begun to open
virtual meeting places within Second Life.

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Contd…
 Embassies
 The Maldives was the first country to open an
embassy in Second Life.
 In May 2007,Sweden became the second country to
open an embassy in Second Life.

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Second Life as a Popular Culture
 LITERATURE
 TELEVISION AND MOVIES
 MUSIC

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Advantages
 The first thing that people do in Second Life is to play
around with their self-image.
 Second Life is one of the very few places where you
censoriously alter your appearance and be someone else
for a while, which can be a HUGE learning experience.
 One safe thing you can do in SL that you can't do in RL is
simple: build big things real cheap!
 Another big advantage for Second Life is collaboration.
It's open 24/7 and available from the whole world.
 SL's biggest advantage is that you do projects in there
easily and cheaply and you can get people together
without driving.

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Companies:
Adidas AOL
SONY
Sun

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Car Companies:
Nissan BMW
Mercedes Pontiac

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Conclusion
 When it comes to Second Life, the sky is no longer the
limit.
 People can fly and anything is possible.
 It will become a new game of who can intrigue the most.
 Who can make the most fun island, or design the coolest
clothes.
 Many of the same consumer problems exist in second
life:
 Trends
 Competitors
 Exposure
 Second life gives businesses a new artillery of means to
win over the consumer, and help build their brand.

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ThankThank YouYou