Second Life is a 3D virtual world created and owned by its users, known as Residents. Residents interact through customizable avatars and can socialize, participate in individual and group activities, and interact with other Residents and applications. The virtual world is used for a variety of purposes including education, business, and social networking. Residents can earn the virtual currency of Linden dollars through various jobs, activities, and businesses within Second Life. Many universities, companies, and organizations have a presence in Second Life for activities like virtual classes, meetings, simulations, and recruiting.

1. Presented by REETURAJ BORGOHAIN
reg. no.168

2. What is second life?
• 3-D online digital world entirely imagined, built and owned by its Residents
-Second Life
• Second Life is an open-ended virtual world who’s primary focus is
socialization & Education. Second Life gives its users tools to shape its world
-Google
• Second Life (abbreviated as SL) is an Internet-based virtual world where its
Residents interact with each other through motional avatars, providing an
advanced level of a social network service.
-Wikipedia

3. History
• It is a virtual world developed by Philip Rosedale in
2003 (who is known as Philip Linden inworld).
• It doesn’t have an objective, nor mechanics or rules.
It contains a three-dimensional world based in
geometric shapes that enables residents to interact
with each other through avatars to build virtual
objects, socialize, to have sexual relations, to build
houses, buildings, to fly …
• Residents are the users who have an account in
Second Life.

4. • In November 2010, approximately 21.3 million
accounts were registered from all over the world.
• Second life is used for any age, but now requires
users to be at least 18 to access Adult areas.

5. User Requirements
 Internet Connection: High speed Cable / DSL
 Sufficient bandwidth too!
 Operating System: XP or Vista, Mac OS X 10.3.9 or better, modern 32-
bit Linux environment is required.
 Computer Processor: 1.5 GHz (XP), 2-GHz (Vista) 32-bit (x86) or better
 Computer Memory: 1 GB+
 Video/Graphics Card**:
 Nvidia Graphics
 GeForce Go
 ATI Graphics

6. Avatars

12. Social Network
• Avatars can communicate via local chat, group chat, global
instant messaging (known as IM), and voice.
• Chatting is used for localized public conversations between two or
more avatars, and is visible to any avatar within a given distance.
• IMs are used for private conversations, either between two
avatars, or among the members of a group, or even between
objects and avatars.
• Unlike chatting, IM communication does not depend on the
participants being within a certain distance of each other

13. Metrics
Demographics
( reference - http://blog.secondlife.com/2007/05/10/april-2007-key-metrics-released/#comment-271837 )

14. 43.03% of users are female, 56.97% users are male
( reference - http://blog.secondlife.com/2007/05/10/april-2007-key-metrics-released/#comment-271837 )

15. SECOND LIFE TRAFFIC ANALYSIS
source: http://mayarealities.com

16. Activities you can do in Second Life

19. City Replicas

20. London

21. Copenhague
(Denmark)

22. Boston

23. Florida
Studies Centre (Florida Campus)

24. ECONOMY
• Second Life has an internal currency,
the Linden dollar (L$)
270 L$ = 1 €
• It can be used to buy, sell, rent or trade
land or goods and services with other users.
• It can be purchased using US Dollars and
other currencies on the LindeX exchange.

25. Earn money through second life
Second Life offers you the opportunity to create your own virtual
bussiness.
You might rent a land and later you could sell it.
The price of the land depends on its quality, its situation (if the
land is on a beach for example, it will be more expensive)
There are some lands which are called “sandbox” where you can buy
for free.

26. JOB FINDER (Work localizator)
You write your name, surname and your favourite job and your
timetable.
Depends on the choosen job, you can earn 3 Linden in 10 minutes.
Types of job you can find:
• Dancer  place: clubs, pubs, casinos. (1000 linden/night + tips)
Requirements : to be attractive and friendly.
• Attendant place: clubs, pubs, casinos. Pay: tips + 500
linden/day.
Requirements: to have experience working like attendant in real
life or second life.
• Security agent place: club, casino. Pay: 100 linden/hour or
more.
Requirements: to have a good behaviour.
• Model Pay: 300L$/hour or photo (depend) Requirements: a
good appearance.

27. • DJ place: clubs. Pay: 250L$/hour. Requirements: your own
virtual software.
• Photograph Pay: 1000L$/hour. Requirements: To have
experience with Photoshop.
• Writer Place: wherever you want. Pay: more 2000L$/ article.
Requirements: to have talent writing. (The best work in this case
is journalist)
• Music player If you play some instruments, you can offer
concerts or shows in live.
• Linden Dollar Brokers

28. • There exist some second
Life entrepreneurs, who
earns 1 million US $ per
year!!!!

29. ANSHE CHUNG, millionaire
thanks to Second Life

30. Many companies appear in this
virtual world to promote
themselves.

31. Second Life Business
MEDIA RL COMPANIES
AccuWeather,, Adidas, Aegon, Ajax Football
AskPatty.com, Australian Broadcasting Club, Alcatel lucent, American Apparel,
Co., AOL Pointe, Bantam Dell AOL Pointe, Armani, Ben & Jerry's, BMW
Publishing, BBC Radio 1, CBS CSI:NY, BNP Paribas, Calvin Klein, Circuit City,
Channel 4, Choc Hebdo, CNET, Cisco Systems, The Connected Home,
Comcast, CW Network, Endemol, Big Citroen Brasil, Coca-Cola, Coldwell Bank
Brother Outcast Island, MTV Laguna Comcast, Congrex, Dell Computer,
Beach, NBC, Northsound Radio Domino's Pizza, Europ Assistance, Fox
Scotland, Information Week, Penguin Atomic, Fujitsu Siemens, H&R Block, IBM
Books, Popular Science, Press ING, Intel, Jean Paul Gaultier, Kraft Foo
Association Group, Reuters, Seattle Lacoste,Major League Baseball, Mazda,
P-I, Sky News, Sundance Channel, Mercedes-Benz, Microsoft, MovieTickets
The Infinite Mind, The Weather NBA, Nissan, Peugeot, Pontiac, Reebok,
Channel, Wired, WMNF-FM, Samsung, Sears, Sony Ericsson, Sprint,
Toyota, Xerox, …

32. Education in second life
• A Ilha Vestibular Brasil * San Jose State University * Aachen (RWTH
University, Germany) * Aarhus Business College (Denmark) * Anglia Ruskin
University (Cambridge and Chelmsford, UK) * Arcada University of Applied
Sciences (Finland) * The Art Institute of California * The Art Institute of
Pittsburgh * Audiocourses Music Production School (London, UK) *
Australian Film TV and Radio School * Ball State University (IN) * The Bay
School of San Francisco * Beach College (Santa Barbara, CA) * University of
Bedfordshire (UK) * Bentley College (MA) * Boise State University *
Bowling Green State University * Buffalo State College (NY) * Central
Piedmont Community College - Futures Institute (NC) * Columbia
University (NY) * Duke University (NC) * Harvard University (MA) *
Hong Kong Polytechnic University * Idaho State University (Idaho) *
Indiana University (IN) * Iowa State University * Massachusetts
Institute of Technology (MA) * Ohio State University * Penn State
University * Princeton University * Rice University (TX) * San Diego
State University *

33. Educational Uses of 2nd Life
• Virtual Teaching
• Virtual Classes
• Campus Tours
• Recruiting
• From colleges to
companies…

34. Virtual Teaching
• Simulations
– Historical Reenactments
– Business Role Playing
– Architectural Design /
Engineering
– Arts: Museums, Concerts,
Plays
• Lectures, Course
Materials
• Group Interaction

35. Virtual Classes
 Classrooms in Second Life
give students a hands-on
experience in the
related field, encourage
more participation &
exchange of ideas in a
more casual, relaxed
environment.

36. Campus Tours
Campus Tours: virtual campuses that replicate
the real campus or are an entirely new virtual
campus
Boise State

37. Recruiting
Interviews in Second Life:
 Recruiters are conducting
internship
interviews in Second Life

38. Colleges to Companies…
• Communication- global users
• Branding- companies use SL to
develop their brand
• Advertising- used for events and
business
• R&D- prototyping for business such
as hotel
• E-Commerce

39. CONS

40. BIBLIOGRAPHY
• http://en.wikipedia.org/wiki/Second_Life#Technology
• http://www.diariodesevilla.es/article/espana/58243/ll
amazares/quema/una/foto/la/familia/real/corto/virtu
al.html
• http://blindsecondlife.blogspot.com/2008/01/haptics.
html
• http://www.youtube.com/watch?v=z3gHCupXSMs
• http://www.elpais.com/articulo/Pantallas/Denunciado
/personaje/virtual/Second/Life/elpepugen/20071031el
pepirtv_2/Tes

41. THANK YOU