This presentation explains all the 9 elements of business model canvas with respect to TeachZone which is an application that aims to facilitates students to find private tutors as well as Tutors and Teaching agencies can find interested students. BMC of TeachZone can be found con following link. http://www.slideshare.net/jkasaudhan/seba-master-bmc-group-number-41

1. Emin Guliyev
Jitendra Kasaudhan
Duc Nguyen
Ömer Uludağ
Teaching Mediation Platform
SEBA Master ‘14 – Web Application Engineering
-Team 41-

2. 2 • Business Model Analysis: Teachzone – Teaching Mediation Platform
Technische Universität MünchenTechnische Universität München
1 The Necessity of a Teaching Mediation Platform
2 Business Model Canvas as an Analysis Template
2.1 Customer Segments
2.2 Value Propositions
2.3 Customer Relationships
2.4 Channels
2.5 Key Activities
2.6 Key Resources
2.7 Key Partners
2.8 Cost Structure
2.9 Revenue Stream
Agenda

3. 3 • Business Model Analysis: Teachzone – Teaching Mediation Platform
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1 The Necessity of a Teaching Platform
Students
Private
Tutors
Teaching
institutions
Non-transparency of
Supply and Demand
Different Preferences
(e.g. Tuition Fee)
Solution: Teachzone as an Integrated Platform

4. 4 • Business Model Analysis: Teachzone – Teaching Mediation Platform
Technische Universität MünchenTechnische Universität München
2 Business Model Canvas as an Analysis Template
BMC and the nine elements allow to analyze the business
model of Teachzone

5. 5 • Business Model Analysis: Teachzone – Teaching Mediation Platform
Technische Universität MünchenTechnische Universität München
• Main Target:
• Private Tutors
• Teaching Institutions
• Students
• Secondary Target:
• Market Research Companies
2.1 Customer Segments
Offer courses in many subjects:
• School & University subjects
• Language
• Soft-skill
• Other (cooking, martial arts,
painting, music instruments etc.)
Search for tutors and courses

6. 6 • Business Model Analysis: Teachzone – Teaching Mediation Platform
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2.2 Value Propositions
• For private tutors:
• Online profile with ratings and feedbacks
• Better chance when apply for job
• „VIP user“: highlight profile on search results
• For teaching institutes:
• Another platform for advertising courses
• Online tool for signing-up for course
• For students:
• Faster and easier way to search for tutor
• Get news about courses & advanced training
• For market research companies:
• Sharing statistic data

7. 7 • Business Model Analysis: Teachzone – Teaching Mediation Platform
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• Co-creation:
• Interest group(students, pupils, professionals, teaching institutions and private
tutors) can request for new features via web interface.
• Students are allowed to rate and write feedback /reviews for their tutors and
institutes.
• Personal Assistance:
• Communication via email service for all segment of targeted users.
• Telephone service for teaching institutes.
• Automated Service:
• Useful recommendations of books from Amazon for all interest groups.
2.3 Customer Relationships

8. 8 • Business Model Analysis: Teachzone – Teaching Mediation Platform
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• Social Media Platforms:
• Facebook (an online social networking service)
• Xing (social software platform for enabling a small-world network for
professionals)
• Twitter (an online social networking and micro blogging service)
• LinkedIn (business-oriented social networking service)
• Studentenwerk, Universities(TUM, LMU, Fachschaften):
Mediums used for advertisement are listed below:
• Flyers
• Posters
• Prospectus
• Newspaper
• Educational Fair
2.4 Channels

9. 9 • Business Model Analysis: Teachzone – Teaching Mediation Platform
Technische Universität MünchenTechnische Universität München
2.5 Key Activities
• Marketing Activities:
• Attraction of new customers
• Creation of close relationships
• Active and incentive presence on Social
Networking Platforms
• IT Activities:
• Development of the website and continuous
improvement of functionalities
• Maintenance work
• Improvement of robustness
• Support Activities:
• Friendly and professional dealing with
customers

10. 10 • Business Model Analysis: Teachzone – Teaching Mediation Platform
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• Physical Resources:
• Hardware (server, switch, rack)
• Software licenses (Database vendor software, Operating system,
Libraries for constructing modern and user friendly web user interface)
• Human Resources:
• IT Team (developer, web-designer, student developers for additional
development, bug fixes and maintain)
• Marketing Team
• Helpdesk/Support Team
2.6 Key Resources

11. 11 • Business Model Analysis: Teachzone – Teaching Mediation Platform
Technische Universität MünchenTechnische Universität München
2.7 Key Partners
• Student Services and Student Associations:
• Create a close relationship to them
• They help to attract new customers through:
• Advertisements
• Involving Teachzone as a sponsor
• Transaction Brokers:
• Take over payment transactions

12. 12 • Business Model Analysis: Teachzone – Teaching Mediation Platform
Technische Universität MünchenTechnische Universität München
• Cost Structure:
• Office rent costs
• Salary for IT(professional developers, web-designer will be haired
in the period of developing main skeleton of our site),Marketing and
Helpdesk team
• One time payments for creating site skeleton (first release)
• Costs for designing, printing and distributing flyers, prospects and
posters
• Depending on budget and strategy some costs could be reduced
2.8 Cost Structure

13. 13 • Business Model Analysis: Teachzone – Teaching Mediation Platform
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• Subscription:
• Teaching institutions for offering courses
• Private tutors for using VIP features
• Brokerage:
• Teaching institutions for opening courses
• Advertising:
• Google AdSense
• Affiliate:
• Non-competing partner websites
• Infomediary:
• Market research agencies
2.9 Revenue Streams

14. 14 • Business Model Analysis: Teachzone – Teaching Mediation Platform
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Discussion Round
Emin Guliyev Jitendra Kasaudhan Duc Nguyen Ömer Uludağ