Consights is a platform that connects businesses with consumers for qualitative research interviews. It aims to make consumer access and research more efficient, flexible and cost effective compared to traditional methods. The platform allows users to define consumer segments, screen and select participants, and schedule live interviews, webchats or mobile tests. It builds an engaged community of consumers and offers multiple research options. The startup aims to acquire customers such as agencies, brands and designers by addressing limitations of competitors and providing an end-to-end online research solution.

1. hello@consights.com | www.consights.com | Munich

2. Connecting businesses and
consumers
Easy access to consumer interviews and research

3. Access to relevant consumers for qualitative research
is manual and inflexible
Costs for acquiring consumers and doing
qualitative research are very high
Slow booking and management processes over-
complicate qualitative research
Problem

4. Community Management Research
A platform for consumer interviews and research
consisting of 3 pillars:
Connect fast by finding
consumer segments in our
community
Do everything online with
our automated service
Interview consumers the
way you like
Solution

5. Community
A simple webinterface allows you to define a consumer segment
and start setting up a study.

6. Community
Our modular screening process allows you to select exactly those
consumers that interest you the most.

7. Managment
The webtool allows you to
conveniently:
• Manually schedule interviews
• Algorithmically schedule interviews
• Move appointments
• Access screening results
• Write messages to consumers
• Manage several studies at once

8. Research: Multiple Options
Live interviews Webchat interviews Synchronous mobile and
web-testing
• Live interaction with
consumers directly on site
• Highest quality of insights
• Live interaction via webchat
• Easy to reach even very
specific consumer segments
• Comfortable use of media files
• Live interaction via
webchat and screenshare
• Synchronous testing of
web applications
Finally your research can be
done in different ways.

9. Community: Building our own
We are using project specific landing pages and highly targeted campaigns to acquire relevant
community members. Currently we are spending about 1,10 € per registered user.

10. Access to 60,000
consumers
Community: Partners
Access to 75,000
consumers.
These partners allow us to operate the business
and serve our customers at an early stage and
already achieve constant revenues.

11. • Tools for quant. and qual. research
• No panel provision
• Focus on software solution
• Customer has passive role
• Focus on large enterprise customers
• Project based complex market research
• High costs
• Slow results
 Tool based consumer interview booking
 A tool for the full research cycle
 Multiple research options
 Focus on interactive and syncronous research
• No panel provision
• Focus on data analytics
• Focus on customer satisfaction as a result
Competitors
• Asyncronous functionality and bug testing
• Focus on UX only

12. Business model
€40
€40
€40
€40
€40
5 x €80
€200
We get paid on the provision of consumers for studies. Price per consumer depends on the commonness of
the segment, length of the study and type of research. Price is calculated algorithmically.
About 50% of the price is used as incentive for the consumers.
Currently our customers book 10,6 consumers per study.

13. Pilot customers we currently have in the pipeline
• First project for €960
• Second project €857
Market Entry: Customers
• Pilot project for €952
• Discussing 2nd project
• Strategic partner for tool
distribution and
development
-
Munich
-
Berlin
-
Hamburg

14. Pilot customers we currently have in the pipeline
Market Entry: CLV
Assumptions about our customers:
• Run 12 studies a year of which 6 with us
• Stay with us for 18 months
• Book 10 consumers per study
• Spent €80 per consumer
9 x 10 x €80
Studies Consumers Fee
= €7200
Gross CLV

15. Roadmap
12/2014 02/2015 06/2015 12/2015
• Release of alpha version 0.1
- Study creation
- Specific landing pages
- Consumer registration
- Calendar view
- Manual scheduling
• Run 3 pilot projects
• Acquire 2 customers
• Monthly revenues > 2000 €
• Acquire office space
• Found company
• Acquire business partners
• Test multi-channel recruitment
• Set up Terms and Disclaimers
• Release of beta version
- Algorithmic scheduling
- Consumer frontend
- Re-schedule option
- Billing
- Account manager backend
- Reward system
- Open login process
- Editing of studies
- Compare consumer function
- Participation confirmation
• Acquire 3 more customers
• Monthly revenues > 5000 €
• Release version 1.0
- Webchat and Videochat
- Screenshare
- Media file management
- Video recordings
- Study asset managment
- Mobile consumer frontend
- Additional screener functions
• Acquire 15 more customers
• Hire 2 interns
• Present on 3 conferences
• Monthly revenues > 15000 €
• Release version 1.5
- Mobile screenshare
- Mobile recordings
- Analytic features
- Additional screener functions
- Consumer frontend 2.0
• Hire 2 – 4 team members
• Monthly revenues > 30000 €
• Raise growth investment

16. Robert Stein
Frontend Engineer
(BSc. Computer Science)
Michael Schilonka
Backend Engineer
(BSc. Computer Science)
Hannes Hanusch
Marketeer
(BA Business Management)
Our Team

17. Consights
www.consights.com
hello@consights.com
+49 178 7252053

18. Connecting ideas with people

19. BACKLOG

20. Competitors
What we do differently to our competitors:
• We manage a community
• We keep our processes digital
• We make screening easier
• We provide more consumer selection
freedom
• We specialize in interactive and syncronous
research
• We take care of the consumer payments
• We recruit digitally
• We can scale more easily
Our competitors
• Administrate databases, not communities
• Huge manual labour overhead
• Screen manually via phone and mail
• Take it or leave it approach
• Specialize in asyncronous non-interactive
research
• Recruit manually

21. Automated matching and scheduling algorithms
for streamlining the research setup
Dynamic pricing algorithm based on
consumer segment commonness
Integrated research tools for more possiblities
to acquire relevant insights
Technology

22. UX
Researchers
Agencies
Designers Entrepreneurs
Brands
Market Entry: Customers

23. Community: Building our own
Incentives for community members:
• Regular access to exciting product studies
• Getting paid for giving their opinion
• Reward points system on Consights for user activity
• Engagement in an active community

24. Market
validation
Sources: Statista
$3.8 bn
$17 bn
$39 bn
Annual revenues of
market research
institutions (2013)
12,000 marketing agencies in
Germany alone
CocaCola spends up to $150
million annually on market
research
Expert development of a branding
strategy costs between $90,000 -
$2,000,000

25. Research Live interviews
Webchat interviews
Synchronous mobile
and web-testing
Pick the consumers
that fit best your
research
Our modular
screening processes
help idenftifying the
right consumers
Your research can
be done the way you
like.

26. Community: Building our own
• Targetting of relevant community members through online marketing channels (such
as Facebook) using project specific langing pages
• Community members have their own frontend dashboard
• Continuous engagement of community members through a community frontend with
leaderboards, XP systems and continuous engagement in research tasks
Creates active and engaged high quality community
Differentiation factor: Our competitors are managing databases, not communities. They
have very little insights and engagement with the consumers in their database

27. Get insights
Interviews can be held the way
you like: live in your office, via
our webcam tool, via phone or
text chat.
In our video chat tool media
files can be shown to
interviewees. They will see a
media file while the interviewer
can watch their reaction.
The recorded videos are made
available to share.
Research