The 2008 nonprofit benchmarks study conducted by M+R examines data from 21 major organizations in various sectors, including civil rights and health, collected between January 2006 and December 2007. It includes insights from 12,000 email messages and 14 million advocacy actions, highlighting factors related to donation sizes and effectiveness of email outreach. The document also provides resources for further exploration of nonprofit fundraising and marketing strategies.

1. 2008 eNonprofit Benchmarks Study Presented by Karen Matheson, M+R

3. Methodology 21 Major Nonprofit Organizations Civil/Legal Rights Environmental International Health January 2006 – December 2007 Data 12,000 Email Messages 6.5 Million Subscribers 14 Million Email Advocacy Actions $100 Million Dollars in Online Donations

4. SELECTED FINDINGS

9. POSSIBLE FACTORS

12. DIGGING DEEPER

13. 2007 NUMBER OF GIFTS BY SIZE VS AMOUNT RAISED BY SIZE

14. 2007 ACTION TAKERS vs. ACTIONS TAKEN

15. Resources NTEN: http://nten.org/ techsoup: http://www.techsoup.org/ MarketingSherpa: http://www.marketingsherpa.com/ OneWorld: http://us.oneworld.net/ Progressive Exchange: http://www.progressiveexchange.org M+R Articles: http://www.mrss.com/publications.html eNonprofit Benchmarks Study: http://www.e-benchmarksstudy.com/ eROI Resource Center: http://eroi.com/online-marketing-resource-center/resource-center