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Websites That Work

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Tanya Zumach

The document discusses the importance of websites for nonprofit organizations to raise money and engage donors. It provides data on donor interest in social media and "Web 2.0" technologies. The document also outlines characteristics of effective nonprofit websites, including providing clear information about the organization's mission and impact, having an easy donation process, and incorporating multimedia elements like video and blogs. It emphasizes the need for websites to be easy to use, visually appealing, and focused on engaging users and encouraging specific actions like donating or volunteering.

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Websites that Work (And Raise Money!) Tanya Zumach WVDO Conference May 16, 2008
Web 2.0 Hype?
Facebook Twitter Flickr MySpace Blog RSS digg del.icio.us Podcasts LinkedIn Skype Chat
Credit: xkcd.com
What’s Really Important?
 
Donor Interest in Social Media Source: The Donor Pulse®, Harris Interactive®, 2008. (all %) High Donor Med/Low Donor Already Do 11 6 Very Interested 6 4 Somewhat 34 26 Interested 10 13 Not at all 38 51
Wired Wealthy Interest in “Web 2.0” Source: The Wired Wealthy, Convio, Sea Change Strategies and Edge Research, 2008 % Some or Very Interested In % Have Done View a video online 34 29 Forward email 31 42 Listen to audio/podcast 24 13 Read a blog 20 14 Participate in chat 19 3 Post to blog 11 4 Join social network 9 3
66% of “Wired Wealthy” visit web site before donating for the first time
Online drives Offline Action What action(s) have you taken after visiting a charity-oriented website? Offline Online Source: GuideStar, Network for Good, and the Bridgespan Group, 2002-2003
What makes a good nonprofit website? Characteristic Easy to use Significant content about cause Visually pleasing Memorable URL Info about how to get further involved Donate online Info about how donations are spent Volunteer opportunities Become member Advocate for cause Forum for discussion NPO 1 2 3 4 5 6 7 8 9 10 11 User 3 1 8 10 4 9 2 7 5 6 11 Source: GuideStar, Network for Good, and the Bridgespan Group, 2002-2003 Nonprofit
Must-Haves ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
 
Your Public Library
Your Public Library
Your Public Library
Your Public Library
Very Nice to Haves ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
The Icing ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Quick Reviews
Must-Haves ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Providence Foundation
Cat Adoption Team
The Arc of Clark County
Trauma Intervention Programs
Super Cool Free* Stuff! ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],*Or almost free!
Resources ,[object Object],[object Object],[object Object],[object Object],[object Object]
 

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  1. How many in charge of online fundraising? How many have staff dedicated to website? Fundraiser? Techie? How many have Online fundraising capability? An Email list that you keep active and raise $ by?