Searlina Bodden has over 15 years of experience in marketing strategy, management, and business development. She is currently the owner and director of business development and client services at Nathan Square Communications Ltd., where she manages a portfolio of clients and leads key initiatives. Prior to this, she held marketing roles at Butterfield Bank and Paramount Media, where she oversaw marketing functions, managed teams, and produced major events. She has expertise in areas such as global marketing, public speaking, relationship management, and new product launches.

1. Searlina Bodden
email searlina.bodden@nathansquare.com
mobile 345.925.9327
skype Searlina.Bodden
Experience Synopsis
Marketing Strategy & Management • Global Marketing • Public Speaking
Relationship Management • Campaign Development
New Product Launches • Business Planning & Analysis
Business Expertise
10/2011 - Nathan Square Communications Ltd.
Present Owner and Director, Business Development & Client Services
• Founding partner for Nathan Square Communications, boutique marketing
consulting and brand studio
• Manage a portfolio of businesses including professional services, media, financial
sector clients, recruitment, event planning, fitness and restaurant franchises
• Extensive focus on corporate strategy in first 12 months of contract business
• Participate in key product development, deep dive training, learning and devel-
opment, marketing facilitation for all Nathan Square clients
• Lead key change management initiatives including new technology introduction
and execution of relationship management models
6/2008 - Butterfield Bank (Cayman) Limited
10/2011 Manager, Marketing & Communications
• Manage Marketing & Business Development Strategy for a portfolio of internal
clients including Private Banking, Retail Banking, Corporate Banking, Credit and
Card Services.
• Oversee all marketing functions include branding, public relations, crisis public
relations, trade shows, and market research analysis
• Supervise, evaluate and expend the marketing programs effectively, monitoring
budget expenditure, including a successful cost-cutting exercise in 2009, which
aimed to aggressively trim support service expenditure.
• Measure communication effectiveness of the market by conducting a third-
party, blind survey, to be continued in 2012
9/2005 - Paramount Media, Paramount Group of Companies
7/2008 Creative Director
• Manage a team of five in sales, account management, and event development
for a series of products including broadcasting, Internet-based ventures and
corporate events marketing
• Manage the production of three premier company events earning a total of
KYD100,000 per annum in corporate sponsorship
- Said events involve sports marketing, public relations, extensive media booking,
on-site venue design, supervision and press junkets
• Manage and produce all public relations for Paramount Media including press
releases, sponsorship opportunities, corporate and community partnerships
7/2003 - Cayman Free Press
9/2005 Editor & Head Columnist, The Weekender
• Supervised the design of the Cayman Islands’ only entertainment weekly
print publication.
• Wrote and photographed a minimum of three weekly features centred
on arts, culture, travel and human interest in the Cayman Islands and
wider region including Miami, Jamaica, Cuba and The Bahamas
• Implemented a new sales model including a focus on hospitality industry
advertisers, such as restaurants, lounges, spas and service providers
Prior to 2003 Photo-Journalist, Cayman Free Press
Various university internships, University of Tampa
Personal References
Natalie Coleman
Director, National Gallery
2011 YCLA Recipient
T 345 945 8111
Berna Thompson-Cummins
Owner and Director, A.L.
Thompson’s Home Depot
T 345 516-0327
Simon Pairaudeau
Owner, Eyewaves Graphic
Design Ltd.
T 345 916-7772
Professional References
Melissa Ladley
Manager, Public Relations
Dart Realty, Grand Cayman
T 345 326 8103
Chris Duggan
VP, Investment Operations
Team
Dart Enterprises,
Grand Cayman
T 345 640 3500
Julie Hutton
Senior Marketing &
Communications Manager
LIME
T 345 926 1598