2. Introduction to Sector - Marketing
Traditional
Marketing
• Shouts out for customers
• Expensive
• Use is on the decline!
Digital Marketing
• Relates with customers
• Less expensive
• Use is on the increase!
2/13
3. What is the problem?
Difficult for small businesses to target
specific customers due to:
•Lack of budget
•Lack of manpower
And what is a business
without customers?
3/13
4. What about existing ?
• Focus on Concept Design
• Focus on Website Creation
• Focus on Digital Design
4/13
5. • Clear focus on Digital Marketing
• Specific to the needs of small businesses
• Amount of local businesses which employ less
than 10 employees – 30,000 (95.1% of all businesses)
• Spend on Digital Marketing on the increase.
• Small businesses are more willing to outsource
to marketing agencies.
5/13
6. Product Offerings:
Package 1:
Social Media
Package
Package 2:
Digital Media
Package
Package 3:
Concept Design
Package
Package 4:
Ultimate
Package
6/13
7. Product Benefits:
A complete approach to digital marketing will help
small businesses to:
• Enter new markets + Retain current customers
• Build a relationship with customers
• Improve marketing skills
• Wise spending of marketing budgets =
Increase in profits!
7/13
8. Proposed Business Model
• Operating from a fully furnished office in
Valletta
• Set up as a sole-trading business
• Clients charged on monthly basis
• Approximate charge of €40/hour
(competitor charge average of €45-60/hour)
• Each package will have a set amount of work
hours per week
8/13
9. Ownership of Bknown Marketing
Ryan Saliba – Founder of Bknown Marketing
• Has experience in marketing and small
business management
• Diploma in Design Studies
• Diploma in Digital Marketing
• Masters in Entrepreneurship
• Will be able to handle initial workload
9/13
10. Resource Requirements - People
First Year – Web Designer
Second Year – Graphic Designer
Third Year – Social Media/
PR Specialist
10/13
11. Key Milestones for Business
• Four businesses already interested
• First Year – 13 Clients
• Second Year – 23 Clients
• Third Year – 32 Clients
• (Figures based on market predictions,
seasonality and work ability of Bknown
Marketing)
11/13
12. Resource Requirements - Finance
• Total of €20,000 finance needed:
– €10,000 Proprietor Investment
– €10,000 Business Loan
• Overdraft facility needed:
– €5000 for daily working capital requirements
• Loan Repayment over three years
12/13
