Russell Paul Fernando is a marketing professional with over 25 years of experience in marketing, sales, and business development. He has worked with many large hotel chains and companies developing marketing strategies and campaigns. Some of his accomplishments include developing a successful marketing plan for the United Methodist Church, designing displays that successfully launched new products, and facilitating the US launch of a French skincare line. He has held positions at Wyndham Hotels, DYAMI Architectural Services, and Hilton Hotels where he improved sales, developed new accounts and markets, and created marketing collateral. Fernando has a Bachelor's degree from Fordham University and sales training from Wyndham and Hilton Hotels.

1. RUSSELL PAUL FERNANDO POB 12, SPARKILL, NY
10976
RPF1961CH@GMAIL.COM
845/499-3934
MARKETING PROFESSIONAL
CORE COMPETENCIES: CLIENTELE:
• Advertising & Promotions Hilton Hotels
• New Product Development Meridien Hotels
• Design Advertising Materials Wyndham Hotels
• Special Projects Staples
• New Business Development Circuit City
• Key Account Management CVS
• Public Relations Exurban Travel
• Research/Analysis DYAMI
• Microsoft Word & PowerPoint & Excel United Methodist Church HQ
• Fluent in French Pavion, Ltd.
KEY ACCOMPLISHMENTS
MARKETING CONSULTANT
• Hired to create comprehensive marketing plan and campaign for the United Methodist Church, which
proved to be a huge success. Developed and conducted “Open House” campaign, which promoted their
retreat properties for the first time.
• Designed point-of-purchase displays for Pavion, Ltd. (cosmetics manufacturer) that were used to launch
brand new product line.
• Developed marketing strategy for new Casio Camera product line that was tested at various Circuit City
retail outlets. Won award for sales volume and product moved.
• Facilitated first-ever, highly successful US launch of French skin care line, Avene at CVS retail outlets,
where they established a presence and market share.
WYNDHAM HOTELS & RESORTS NATIONAL SALES OFFICE
 Vigorously recruited to lead sales and marketing activities for the Caribbean market.
 Optimized efficiency of outside sales force, subsequently raising productivity by 40% through the
evaluation and overhauling of SOP’s and account bases.
 Increased business by 15% in North America and Europe by developing incoming inquiries and turning
them into bookings.
DYAMI ARCHITECTURAL SERVICES
 In a precedent-setting move for company, actually identified which market segments to pursue.
 Developed independent marketing profiles and direct mail letters, packaging all of their services in an
industry specific manner.
 Created a comprehensive project portfolio for the first time in company history.

2. RUSSELL PAUL FERNANDO
Page Two
HILTON HOTELS
• Developed 50% of Hilton Hotels account base in Southern, CT.
• Brand new hotel property, recruited before the hotel even opened
• Created location’s first-ever product line by identifying different market segments, products and services
and packaged them accordingly.
PROFESSIONAL EXPERIENCE
MARKETING CONSULTANT - Nyack, NY 1994 –Present
• SEE KEY ACCOMPLISHMENTS
WYNDHAM HOTELS & RESORTS – New York, NY 1993 – 1994
Sales & Marketing Manager
 Devised and implemented marketing plans and strategies to expand market share.
 Formulated competitive analyses.
 Created collateral, brochures and newsletters.
DYAMI ARCHITECTURAL SERVICES – Valley Cottage, NY 1991 – 1992
Manager of Sales, Marketing & Public Relations
• Developed markets in North America and Europe through intensive qualification, telecanvassing and
personal solicitation in the Travel, Publishing, Real Estate, Banking and Healthcare industries.
• Design collateral pieces, direct mail letters and marketing profiles.
• Identified and actively participated in various networking groups and attended industry-specific
seminars.
• Created experience profiles and direct mail pieces and orchestrated appropriate response for effective
implementations.
• Formulated and initiated dynamic strategies to capture new markets.
• Devised and established SOP’s for proper administrative follow-up.
• Selectively placed articles and press releases.
HILTON HOTELS – Connecticut & New Jersey 1985 – 1990
Senior Sales Manager
 Created and positioned new product lines in addition to formulating effective strategies to capture crucial
markets, such as Corporate and Leisure.
 Utilized multi-channel approach to build business comprised of Product Development, Sales Promotion,
Advertising and Trade Shows.
 Designed collateral pieces, brochures and presentation materials.
 Created high company visibility through trade show and convention activities.
 Promoted product line and services through on-site familiarization tours.
 Interviewed, hired and trained first ever sales team for new property.
 Developed and implemented SOP’s for the way sales office was managed
 Created a telemarketing script to assist with prospecting.
 Brought junior sales people into the field and trained them on sales techniques, follow-through
procedures and critiqued their performances.
EDUCATION & CREDENTIALS
FORDHAM UNIVERSITY – New York, NY
Bachelor of Arts in Business, Computer Science, Economics

3. Wyndham Hotels Sales Development Seminar
Hilton Hotels Sales Development Seminar
CITIZENSHIP: UNITED STATES & SWITZERLAND