Talk to 3 people and you will get 3 different answers on how to secure funding. If your business and your approach to describing your business are not simple and sound - finding money will be the least of your worries. This simple PPT gives the basics and you can go from there.

2. Why
odernMinds
TO BE
CHANGE MAKERS.
OUR APPROACH

3. YOUR
TITLE HERE
Funding:
Preparation is Everything
Be the expert for your company:
•Market Strategy and Planning
•Addressable Market Analysis
•Audience / Customer Journey Planning
•Results

4. MARKET STRATEGY & PLANNING
•Defining the Strategy Construct that addresses the pain points of the
Customer Stakeholders
•Helping define and create the communication method to garner buy-in
•Keeping the big ideas at the forefront and connecting those to the
marketing strategy
MARKET STRATEGY & PLANNING

5. ADDRESSABLE MARKET ANALYSIS
•Who – What and How are you solving the problem
•Create Key Success Markers or KPIs
•Revenue - Revenue - Revenue
ADDRESSABLE MARKET ANALYSIS

6. AUDIENCE/CUSTOMER
JOURNEY PLANNING
• Today’s consumer – even B2B expect connection
• Defining - specifically for each customer vertical - awareness,
education, engagement, conversion and nurturing.
• Journey Planning is the new Marketing
AUDIENCE/CUSTOMER JOURNEY PLANNING

7. RESULTS
• Today’s investor needs to see results.
• Demonstrate how your Market Strategy – Market Analysis –
Audience Journey Planning all result in revenue
• Be conservative but be confident.

8. THE INVESTMENT PACKET
The Investment Packet
Market Approach Team Construct Operations / Budgeting Finance and Revenue Projection

9. The Investment Packet
• No more than 6 pages
• Link to larger documents or provide on follow up
• Business plan 18 – 24 months
• Be the expert

10. Where is the Money?
• Minnesota is a quiet market
• There is money here
• Cause / Angel / Industry / Corp
• If you can find it here you can find it anywhere

11. Where is the Money?
Ask and ye shall find!!

12. No excuses.
No politics.
Only results.

13. Thank You
Gary Allen
Gary.allen@modern-
minds.net