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Copy of Digital Marketing 1 which i have been downloaded for study purposes.pptx
- 1. WELC
- 4. The action or business of promoting and selling products or services, including market research and advertising
- 5. What is Digital Marketing? Digital marketing is promoting or creating brand awareness using internet DIGITAL MARKETING SEARCH ENGINES WEBSITES SOCIAL MEDIA MOBILE APPS E-MAIL INBOUND
- 6. What is Digital Marketing “Digital marketing” is the process of building and maintaining customer relationships through online activities to generate sales and/or capture customers that are searching on the Internet for answers.
- 7. Traditional vs. Digital Factor Traditional Digital Reach Limited to Area Global Targeting Not Specific Very Specific Price Very Expensive Not Expensive ROI Not Guaranteed Guaranteed
- 9. Why Digital Marketing? Comparison DM channel v/s traditional channel Q. Let us begin by identifying, what is the difference between an advertisement on YouTube and one in a newspaper. 🡪Measure the response-In the video you know how many people have seen the advertisement. 🡪Instant feedback-Via comments posted by viewers you can get instant feedback. 🡪Instant response-You can respond to comments, something you can’t do in a newspaper/magazine etc. 🡪Affordable-You can make a video, by yourself, but can’t use a newspaper because newspaper ads cost a lot.
- 14. “Digital marketing” is the process of building and maintaining customer relationships through online activities to generate sales and/or capture customers that are searching on the Internet for answers. Marketing is being fishers of men, being the salt of the earth and going out to all the world. John Obidi.
- 15. Over traditional marketing * ✔ Puts the consumer in control ✔ Provides convenience ✔ Drives brand loyalty ✔ Reduces the selling cycle ✔ Builds your brand ✔ It is measurable ✔ It is cost effective Digital Marketing Overview What are the benefits of digital marketing?
- 16. Digital Marketing Overview What are the benefits of digital marketing? One way to make sure you are found on the web is with an optimized digital marketing strategy. Most digital marketing strategies and campaigns have 5 objectives: 1. Reach the right audience 2. Engage with your audience 3. Motivate your audience to take action 4. Ensure efficient spending on your campaign 5. Maximize return on investment (ROI)
- 17. Social media marketing definition Social media is a medium or instrument for communication, like a newspaper or a radio. Social media = a social instrument of communication. Digital Marketing Overview What are the benefits of social media marketing?
- 18. • Mobile Apps • Ads in Mobiles • Pay Per Click • Display Ads • Video Ads • Social Media • Email Marketing • ORM • Analytics • Direct Traffic • SEO • Social Media • Inbound Marketing • Email Marketing Organic Marketing Paid Marketing Reporting Mobile Marketing
- 19. What is a Search Engine? (1/2) SEARCH ENGINE An internet-based tool that searches an index of documents for a particular term, phrase or text specified by the user. Commonly used to refer to large web-based search engines that search through billions of pages on the internet. Common Characteristics: Spider, Indexer, Database, Algorithm Find matching documents and display them according to relevance Frequent updates to documents searched and ranking algorithm Strive to produce “better”, more relevant results than competitors
- 20. Some of the Search Engines……….
- 21. What Search Engines Are the Most Popular? Figures below show what percentage of internet users accessed the corresponding sites at least once during a given month. Counts only search-specific visits. 1. Google – 41.6% 2. Yahoo – 31.5% 3. MSN – 27.4% 4. AOL – 13.6% 5. Ask Jeeves – 7.0%
- 22. How Do Search Engines Work? Spider “crawls” the web to find new documents (web pages, other documents) typically by following hyperlinks from websites already in the database Search engine indexes the content (text, code) in these documents by adding it to their huge databases and periodically updates this content Search engine searches its own database when user enters in a search to find related documents (not searching web pages in real-time) Search engine ranks resulting documents using an algorithm (mathematical formula) that assigns various weights to various ranking factors