The document discusses internet marketing, highlighting its advantages such as global reach, cost-effectiveness, and 24/7 availability. It explains search engine optimization (SEO) techniques, including on-page and off-page SEO, and the distinction between black hat and white hat SEO. Additionally, it lists various computer courses available, covering programming languages, web design, development, and SEO strategies.

2.  Internet marketing, or online
marketing, refers to advertising
and marketing efforts that use
the Web and email to drive
direct sales via electronic
commerce.

6. Advantages
 Broad and global Reach
 Highly adaptable to multitasking
 24*7 availability
 Cost-effectiveness
 Time-effectiveness
 Convenient, easy and quick service delivery
 Diversification
 Standard measure of the cause and effect

7. S~ Search
E ~ Engine
O ~ Optimization

9. SEO refers to the process of improving
traffic to a given website by increasing the
site's visibility in search engine results.
Websites improve search engine optimization
by improving content, making sure that the
pages are able to be indexed correctly, and
ensuring that the content is unique. Going
through the search engine optimization
process typically leads to more traffic for the
site because the site will appear higher in
search results for information that pertains
to the site's offerings.

15. On-page SEO is the practice
of optimizing individual
web pages in order to rank higher
and earn more relevant traffic in
search engines. On-page refers to
both the content and HTML
source code of a page that can be
optimized, as opposed to off-page
SEO which refers to links and
other external signals.

18. Off page SEO refers to techniques that can
be used to improve the position of a web site in
the search engine results page (SERPs). Many
people associate off-page SEO with link building
but it is not only that.

23.  In search engine optimization (SEO) terminology,
Black Hat SEO refers to the use of aggressive
SEO strategies, techniques and tactics that focus only
on search engines and not a human audience, and
usually does not obey search engines guidelines.

25.  In search engine optimization (SEO) terminology,
White Hat SEO refers to the usage of
optimization strategies, techniques and tactics that
focus on a human audience opposed to search engines
and completely follows search engine rules and
policies.

29. ADDRESS: SCO 15, Dayal Bagh,
Near Hanuman Mandir,
Ambala Cantt- 133001
Haryana
Ph.no. : 9729666670, 0171-4000670
Email : info.jatinbatra@gmail.com
Website: www.batracomputercentre.com

32. COURSES AVAILABLE
• BASIC COURSE
• C PROGRAMMING
• C++ PROGRAMMING
• WEB DESIGNING
• WEB DEVELOPMENT
• S.E.O

33. C Programming Language
• Introduction
• Function
• Control Statements
• Arrays & Strings
• Pointers, Structure & Union

34. • Introduction
• Classes, Objects
• Inheritance
• Constructor & Destructor
• Function
• Pointers Structure
• Arrays & Astrings
• Structures, Union

35. Web Designing
• HTML
• JavaScript
• Dreamweaver / Notepad++
• Corel Draw
• CSS & CSS3

36. Web Development
• Core PHP
• SQL
• Server Control Structures
• Session
• Cookies

37. S.E.O Courses
• Search Engine Basic
• Keyword Research
• Best On-Page SEO Tricks
• Role of Word Press
• Domain Selection
• Social media Importance
• Anchor Text Messages
• Black Hat VS. White Hat Local Place

38. Courses Attractions
• Server Uploading
• Working on (Responsive, Creative, E-
Commerce Website)
• Title Meta Tag
• External Links
• Official Blogs
• Web 2.0 Blogs