Seo and Retargeting for the Data Driven MarketerSinch
SEO is an important part of many marketers' digital strategies, but it's not as easy as it may look. Strong SEO campaigns are driven by data and function as part of an integrated marketing strategy. Retargeting, as part of one of those integrated campaigns, is one of the most powerful complements to a strong SEO strategy.
In this webinar, you'll learn:
-How you can track key performance indicators across various pillars of SEO, including keyword research, technical SEO, and competitive analysis.
-How SEO can magnify the power of a retargeting campaign.
-Tips for running an integrated, data-driven campaign with SEO and retargeting.
HOW TO BUILD A SEARCH ENGINE FRIENDLY SITEHint1 Article
New to SEO? Need to polish up your knowledge? The Beginner Guide to HOW TO BUILD A SEARCH ENGINE FRIENDLY SITE
http://www.hint1.com/technology/web-marketing/how-to-build-a-search-engine-friendly-site-part-01
In this introductory course, industry experts and leading publishers will provide valuable tips and guidance on managing search campaigns and maximizing performance.
Seo and Retargeting for the Data Driven MarketerSinch
SEO is an important part of many marketers' digital strategies, but it's not as easy as it may look. Strong SEO campaigns are driven by data and function as part of an integrated marketing strategy. Retargeting, as part of one of those integrated campaigns, is one of the most powerful complements to a strong SEO strategy.
In this webinar, you'll learn:
-How you can track key performance indicators across various pillars of SEO, including keyword research, technical SEO, and competitive analysis.
-How SEO can magnify the power of a retargeting campaign.
-Tips for running an integrated, data-driven campaign with SEO and retargeting.
HOW TO BUILD A SEARCH ENGINE FRIENDLY SITEHint1 Article
New to SEO? Need to polish up your knowledge? The Beginner Guide to HOW TO BUILD A SEARCH ENGINE FRIENDLY SITE
http://www.hint1.com/technology/web-marketing/how-to-build-a-search-engine-friendly-site-part-01
In this introductory course, industry experts and leading publishers will provide valuable tips and guidance on managing search campaigns and maximizing performance.
SEO or Search Engine Optimization isn’t merely something that enables your website to organically rank better in Google, but it includes a great depth of strategy and methods to implement to eventually make it successful.
As a strategic media planning and buying agency, we negotiate and manage advertising campaigns and work with brands to raise their profiles across multiple delivery platforms. As a part of that effort, we often help our clients improve their SEO either in advance of or in concert with an advertising campaign. SEO is a long-term strategy and it can take a while before you see noticeable results. But in time, it will build brand awareness and boost your company’s search results. Embarking upon an SEO initiative can provide you with some great data that can help not only improve search results but also paid advertising campaign engagement. SEO offers a ton of information on which keywords will drive search results for your company. Finally, an SEO initiative will help you learn more about your target audience to more effectively reach and connect with them.
What is SEO?
SEO stands for search engine optimization. It is the process of increasing web traffic from free, organic, editorial or natural search results on search engines like Google, Bing and Yahoo. The goal of SEO is to increase the quantity and, even more importantly, the quality of traffic to your website through organic search engine results.
Now that you know the what, it’s time to get a better understanding of the how. In our latest SlideShare presentation, we map out seven areas you can focus on to optimize your website for search engines.
Search Engine Optimization (SEO) is the process of optimizing a website so that search engines can find and rank that website for a particular set of keyword phrases.
In Brief - SEO is the process of designing and developing a web site to attend a high rank in search engine results.
Conceptually, there are two ways of doing SEO
by Mahesh Gangurde
Visit : http://www.webdigital4u.in
share me : www.facebook.com/maheshgangurdedigitalmarketing
If your are doing business on the web you need to see this presentation. Dont turn your career passion into a job. Let us focus on the internet marketing and you focus on the things you like. For more information on how to get started please call 213-249-1425 for more information.
Why is #digital #MARKETING so important? Because it is not only a rapidly growing force in the current marketing playing field, it is set to be the future of marketing, and it seems likely that digital media will soon replace more traditional forms altogether. It is said and proven that SEO is the highest ROI generating digital marketing tool today and it will keep evolving. For businesses, it is no longer a question of whether to do SEO/PPC/SMO or not, but more so how much to spend on these services.
Image reflects the overall information of an object, either it is a person, place, thing, a website or a blog. In Digital Marketing it have a special importance. Learn all aspects of image optimization.
Starting with a basic SEO techniques which should be well known to a fresher. We mainly focus on technical language which should be in easy understanding. We provide SEO facility for website. Contact http://quarterpie.com/contact/
Calgary Entrepreneurs Search Engine Marketing with Laura CallowUlistic Inc.
Laura Callow from Intuit and Stuart Crawford from Bulletproof InfoTech hosted June's Calgary Entrepreneur Meetup with our topic on Search Engine Marketing. This was a great presentation on what small business owners can do immediately to grow their business online.
I can speak from experience that Bulletproof InfoTech does a tremendous amount of marketing online to bring our quality IT support services to business in Calgary and laying the ground work for those in search of Central Alberta IT services.
SEO or Search Engine Optimization isn’t merely something that enables your website to organically rank better in Google, but it includes a great depth of strategy and methods to implement to eventually make it successful.
As a strategic media planning and buying agency, we negotiate and manage advertising campaigns and work with brands to raise their profiles across multiple delivery platforms. As a part of that effort, we often help our clients improve their SEO either in advance of or in concert with an advertising campaign. SEO is a long-term strategy and it can take a while before you see noticeable results. But in time, it will build brand awareness and boost your company’s search results. Embarking upon an SEO initiative can provide you with some great data that can help not only improve search results but also paid advertising campaign engagement. SEO offers a ton of information on which keywords will drive search results for your company. Finally, an SEO initiative will help you learn more about your target audience to more effectively reach and connect with them.
What is SEO?
SEO stands for search engine optimization. It is the process of increasing web traffic from free, organic, editorial or natural search results on search engines like Google, Bing and Yahoo. The goal of SEO is to increase the quantity and, even more importantly, the quality of traffic to your website through organic search engine results.
Now that you know the what, it’s time to get a better understanding of the how. In our latest SlideShare presentation, we map out seven areas you can focus on to optimize your website for search engines.
Search Engine Optimization (SEO) is the process of optimizing a website so that search engines can find and rank that website for a particular set of keyword phrases.
In Brief - SEO is the process of designing and developing a web site to attend a high rank in search engine results.
Conceptually, there are two ways of doing SEO
by Mahesh Gangurde
Visit : http://www.webdigital4u.in
share me : www.facebook.com/maheshgangurdedigitalmarketing
If your are doing business on the web you need to see this presentation. Dont turn your career passion into a job. Let us focus on the internet marketing and you focus on the things you like. For more information on how to get started please call 213-249-1425 for more information.
Why is #digital #MARKETING so important? Because it is not only a rapidly growing force in the current marketing playing field, it is set to be the future of marketing, and it seems likely that digital media will soon replace more traditional forms altogether. It is said and proven that SEO is the highest ROI generating digital marketing tool today and it will keep evolving. For businesses, it is no longer a question of whether to do SEO/PPC/SMO or not, but more so how much to spend on these services.
Image reflects the overall information of an object, either it is a person, place, thing, a website or a blog. In Digital Marketing it have a special importance. Learn all aspects of image optimization.
Starting with a basic SEO techniques which should be well known to a fresher. We mainly focus on technical language which should be in easy understanding. We provide SEO facility for website. Contact http://quarterpie.com/contact/
Calgary Entrepreneurs Search Engine Marketing with Laura CallowUlistic Inc.
Laura Callow from Intuit and Stuart Crawford from Bulletproof InfoTech hosted June's Calgary Entrepreneur Meetup with our topic on Search Engine Marketing. This was a great presentation on what small business owners can do immediately to grow their business online.
I can speak from experience that Bulletproof InfoTech does a tremendous amount of marketing online to bring our quality IT support services to business in Calgary and laying the ground work for those in search of Central Alberta IT services.
This presentation was prepared by Krishna Kumar, founder and Managing Director of Website Jungle (www.WebsiteJungle.com), a leading Web Design and Digital Agency in the NJ and NYC metro area.
· You have a website or a SAAS product but it doesn’t generate the leads you expected?
· SEO fundamentals: How Google ranks websites, myths vs facts
· Keyword Analysis: Shortlisting and leveraging the most effective keywords
· On-page and Off-page SEO techniques.
· Creative content writing: Driving traffic through Innovative and unique content
· Pay Per Click (PPC) strategy
· Comprehensive Digital Marketing Techniques
· Executive’s guide to Online Marketing goals: Determining you marketing budget
At the MnSearch Snippet #18 event held at Spyder Trap in Minneapolis, MN on February 25, 2015, Manos Kalaitzakis presented his slidedeck "A Crash Course In Developing An Online Marketing Strategy For SEO".
Each technological age has been marked by a shift in how the industrial platform enables companies to rethink their business processes and create wealth. In the talk I argue that we are limiting our view of what this next industrial/digital age can offer because of how we read, measure and through that perceive the world (how we cherry pick data). Companies are locked in metrics and quantitative measures, data that can fit into a spreadsheet. And by that they see the digital transformation merely as an efficiency tool to the fossil fuel age. But we need to stretch further…
This is a PPT that I created for the http://www.storagefront.com team to teach them the basics of SEO. Some illustrations were from SEOMoz and helped explain some basics nicely.
All branding and images property of StorageFront.
Hope you find this valuable.
SEO (Search Engine Optimization) Basic to Advance.pdfshirishsatav
Search Engine Optimization (SEO) is the process of using tools, advanced strategies, and experiments to improve the performance of your website, further drive more traffic, increase conversions , and grow revenue.
SEO is a crucial element of any digital marketing strategy, as it helps businesses and websites connect with their target audience organically. By following best practices and staying updated on search engine algorithms, SEO professionals aim to improve a website's visibility, increase traffic, and ultimately drive meaningful conversions.
SEO for Small Businesses, What Google Wants180Fusion
In this webinar, we look at how to make your website easy to find, how to boost website traffic and how to generate leads, while following Google best practices.
SEO for the CEO - What C-level Executives Need to Know About SearchTheo Lynn
This is Gillian Muessig's (SEOMOM and CEO of SEOMOZ) presentation from session 1 of her DCU LINK Techspectations Seminar at Dublin City University with support from DCU Business School. It introduces SEO and explores what management in businesses need to know about SEO.
So you have a website....Did you know that 80% of website owners have not search engine optimized their websites. Watch this presentation about basic search engine optimization
AMA Atlanta Marketing Series: SEO 101 with Stephanie WallaceStephanie Wallace
The second 101 series hosted by AMA Atlanta will cover the basics of Search Engine Optimization. All facets of SEO will be discussed, including: a history of search engines, common terminology, on-page strategy, technical SEO, off-page campaign creation and general best practices. In addition, we'll highlight new trends and SEO opportunities on the horizon. If you're new to search engine marketing and want to learn the basics, or if you want to manage your own SEO campaign, this is the class for you!
SEO Workshop presentation by Jasmine Sandler. This SEO presentation covers the basics of keyword analysis, keyword optimization, social media and SEO and Google changes in 2012.
LF Energy Webinar: Electrical Grid Modelling and Simulation Through PowSyBl -...DanBrown980551
Do you want to learn how to model and simulate an electrical network from scratch in under an hour?
Then welcome to this PowSyBl workshop, hosted by Rte, the French Transmission System Operator (TSO)!
During the webinar, you will discover the PowSyBl ecosystem as well as handle and study an electrical network through an interactive Python notebook.
PowSyBl is an open source project hosted by LF Energy, which offers a comprehensive set of features for electrical grid modelling and simulation. Among other advanced features, PowSyBl provides:
- A fully editable and extendable library for grid component modelling;
- Visualization tools to display your network;
- Grid simulation tools, such as power flows, security analyses (with or without remedial actions) and sensitivity analyses;
The framework is mostly written in Java, with a Python binding so that Python developers can access PowSyBl functionalities as well.
What you will learn during the webinar:
- For beginners: discover PowSyBl's functionalities through a quick general presentation and the notebook, without needing any expert coding skills;
- For advanced developers: master the skills to efficiently apply PowSyBl functionalities to your real-world scenarios.
Smart TV Buyer Insights Survey 2024 by 91mobiles.pdf91mobiles
91mobiles recently conducted a Smart TV Buyer Insights Survey in which we asked over 3,000 respondents about the TV they own, aspects they look at on a new TV, and their TV buying preferences.
Welocme to ViralQR, your best QR code generator.ViralQR
Welcome to ViralQR, your best QR code generator available on the market!
At ViralQR, we design static and dynamic QR codes. Our mission is to make business operations easier and customer engagement more powerful through the use of QR technology. Be it a small-scale business or a huge enterprise, our easy-to-use platform provides multiple choices that can be tailored according to your company's branding and marketing strategies.
Our Vision
We are here to make the process of creating QR codes easy and smooth, thus enhancing customer interaction and making business more fluid. We very strongly believe in the ability of QR codes to change the world for businesses in their interaction with customers and are set on making that technology accessible and usable far and wide.
Our Achievements
Ever since its inception, we have successfully served many clients by offering QR codes in their marketing, service delivery, and collection of feedback across various industries. Our platform has been recognized for its ease of use and amazing features, which helped a business to make QR codes.
Our Services
At ViralQR, here is a comprehensive suite of services that caters to your very needs:
Static QR Codes: Create free static QR codes. These QR codes are able to store significant information such as URLs, vCards, plain text, emails and SMS, Wi-Fi credentials, and Bitcoin addresses.
Dynamic QR codes: These also have all the advanced features but are subscription-based. They can directly link to PDF files, images, micro-landing pages, social accounts, review forms, business pages, and applications. In addition, they can be branded with CTAs, frames, patterns, colors, and logos to enhance your branding.
Pricing and Packages
Additionally, there is a 14-day free offer to ViralQR, which is an exceptional opportunity for new users to take a feel of this platform. One can easily subscribe from there and experience the full dynamic of using QR codes. The subscription plans are not only meant for business; they are priced very flexibly so that literally every business could afford to benefit from our service.
Why choose us?
ViralQR will provide services for marketing, advertising, catering, retail, and the like. The QR codes can be posted on fliers, packaging, merchandise, and banners, as well as to substitute for cash and cards in a restaurant or coffee shop. With QR codes integrated into your business, improve customer engagement and streamline operations.
Comprehensive Analytics
Subscribers of ViralQR receive detailed analytics and tracking tools in light of having a view of the core values of QR code performance. Our analytics dashboard shows aggregate views and unique views, as well as detailed information about each impression, including time, device, browser, and estimated location by city and country.
So, thank you for choosing ViralQR; we have an offer of nothing but the best in terms of QR code services to meet business diversity!
UiPath Test Automation using UiPath Test Suite series, part 4DianaGray10
Welcome to UiPath Test Automation using UiPath Test Suite series part 4. In this session, we will cover Test Manager overview along with SAP heatmap.
The UiPath Test Manager overview with SAP heatmap webinar offers a concise yet comprehensive exploration of the role of a Test Manager within SAP environments, coupled with the utilization of heatmaps for effective testing strategies.
Participants will gain insights into the responsibilities, challenges, and best practices associated with test management in SAP projects. Additionally, the webinar delves into the significance of heatmaps as a visual aid for identifying testing priorities, areas of risk, and resource allocation within SAP landscapes. Through this session, attendees can expect to enhance their understanding of test management principles while learning practical approaches to optimize testing processes in SAP environments using heatmap visualization techniques
What will you get from this session?
1. Insights into SAP testing best practices
2. Heatmap utilization for testing
3. Optimization of testing processes
4. Demo
Topics covered:
Execution from the test manager
Orchestrator execution result
Defect reporting
SAP heatmap example with demo
Speaker:
Deepak Rai, Automation Practice Lead, Boundaryless Group and UiPath MVP
Key Trends Shaping the Future of Infrastructure.pdfCheryl Hung
Keynote at DIGIT West Expo, Glasgow on 29 May 2024.
Cheryl Hung, ochery.com
Sr Director, Infrastructure Ecosystem, Arm.
The key trends across hardware, cloud and open-source; exploring how these areas are likely to mature and develop over the short and long-term, and then considering how organisations can position themselves to adapt and thrive.
A tale of scale & speed: How the US Navy is enabling software delivery from l...sonjaschweigert1
Rapid and secure feature delivery is a goal across every application team and every branch of the DoD. The Navy’s DevSecOps platform, Party Barge, has achieved:
- Reduction in onboarding time from 5 weeks to 1 day
- Improved developer experience and productivity through actionable findings and reduction of false positives
- Maintenance of superior security standards and inherent policy enforcement with Authorization to Operate (ATO)
Development teams can ship efficiently and ensure applications are cyber ready for Navy Authorizing Officials (AOs). In this webinar, Sigma Defense and Anchore will give attendees a look behind the scenes and demo secure pipeline automation and security artifacts that speed up application ATO and time to production.
We will cover:
- How to remove silos in DevSecOps
- How to build efficient development pipeline roles and component templates
- How to deliver security artifacts that matter for ATO’s (SBOMs, vulnerability reports, and policy evidence)
- How to streamline operations with automated policy checks on container images
Le nuove frontiere dell'AI nell'RPA con UiPath Autopilot™UiPathCommunity
In questo evento online gratuito, organizzato dalla Community Italiana di UiPath, potrai esplorare le nuove funzionalità di Autopilot, il tool che integra l'Intelligenza Artificiale nei processi di sviluppo e utilizzo delle Automazioni.
📕 Vedremo insieme alcuni esempi dell'utilizzo di Autopilot in diversi tool della Suite UiPath:
Autopilot per Studio Web
Autopilot per Studio
Autopilot per Apps
Clipboard AI
GenAI applicata alla Document Understanding
👨🏫👨💻 Speakers:
Stefano Negro, UiPath MVPx3, RPA Tech Lead @ BSP Consultant
Flavio Martinelli, UiPath MVP 2023, Technical Account Manager @UiPath
Andrei Tasca, RPA Solutions Team Lead @NTT Data
Encryption in Microsoft 365 - ExpertsLive Netherlands 2024Albert Hoitingh
In this session I delve into the encryption technology used in Microsoft 365 and Microsoft Purview. Including the concepts of Customer Key and Double Key Encryption.
Accelerate your Kubernetes clusters with Varnish CachingThijs Feryn
A presentation about the usage and availability of Varnish on Kubernetes. This talk explores the capabilities of Varnish caching and shows how to use the Varnish Helm chart to deploy it to Kubernetes.
This presentation was delivered at K8SUG Singapore. See https://feryn.eu/presentations/accelerate-your-kubernetes-clusters-with-varnish-caching-k8sug-singapore-28-2024 for more details.
Elevating Tactical DDD Patterns Through Object CalisthenicsDorra BARTAGUIZ
After immersing yourself in the blue book and its red counterpart, attending DDD-focused conferences, and applying tactical patterns, you're left with a crucial question: How do I ensure my design is effective? Tactical patterns within Domain-Driven Design (DDD) serve as guiding principles for creating clear and manageable domain models. However, achieving success with these patterns requires additional guidance. Interestingly, we've observed that a set of constraints initially designed for training purposes remarkably aligns with effective pattern implementation, offering a more ‘mechanical’ approach. Let's explore together how Object Calisthenics can elevate the design of your tactical DDD patterns, offering concrete help for those venturing into DDD for the first time!
Elevating Tactical DDD Patterns Through Object Calisthenics
Search Engine Optimization & Marketing
1. Search Engine Optimization & Marketing
By: UG Software Technologies
What is SEO? Organic v/s Paid Clicks
How Search Engines Work? Getting Higher Rankings & Traffic
2. What is SEO?
SEO – Search Engine Optimization
SEO is the term used to define a set of activities performed to bring
TRAFFIC to your website via ORGANIC Search results.
3. How Search Engines Work?
Crawling Indexing Searching Results
CRAWLING - Crawler is a robot software that scans the documents like web pages, PDF,
word files etc. It follows the links on the pages of the websites which are in its database.
INDEXING - A copy of newly found pages is stored in its database.
SEARCH ING - Search Engine Searches (queries) its database when a user enters a
KEYWORD and clicks on the Search button.
RESULTS -Documents (web pages) from the database are ranked in accordance with the
search engines ALGORITHM.
QUESTION: What is an Algorithm?
4. Algorithm?
A methodical approach used by search engines to determine the importance of a web
page. Of course, the most important page is ranked at the TOP.
An Algorithm takes into account many factors in determining the importance of a web
page. But the two most important factors are:
Algorithm Changes
- Keywords on the page – Keyword Density
In order to provide the best search results,
Google and other Search Engines make
- Back links to the page. regular changes to their Algorithms. These
changes affect ranks of many websites.
Whenever there is a change in the algorithm,
web pages have to be realigned in order to
retain their ranks on search engines.
QUESTION: What is a Keyword Density?
QUESTION: What is a Back Link?
5. Understanding Keywords
Keywords are the most common search words used to find information on any product
or service. It could be a single word or a phrase.
Keyword Density is the number of times a keyword appears on a webpage. It also takes
into account the position of keyword on the page. Typically, a keyword should appear
on all of the following places on a webpage.
Title tags <title>
Meta Tags <meta> Optimizing a web page
Header tags <h1> based on all these factors is
ALT image tags called
Content (Body text) <body> “ON PAGE OPTIMIZATION”
(with HIGH Keyword density)
Hyperlink text
6. Understanding Keyword Competitiveness
We can determine the competitiveness of a keyword based on the number of search
results it produces.
For Keyword “web design”, Google produces 234 million search results.
For Keyword “web design NY” Google produces 120 million search results.
Since 234 million is greater than 120 million, there are more web pages competing for
“web design ” than for “web design NY”.
So, it will take much more effort to optimize a webpage for “web design”.
7. Understanding Back Links
Back links are a sum total of links from other web pages to your webpage. Each Back
Link is like a a VOTE to your web page’s popularity.
Search Engines rank the most popular websites on TOP.
Back Links are a major factor in deciding your rank on search engines.
Following Diagram describes Back Links in greater detail
Few High value
links produce Back
better results than Links
a number of low
value links
External Internal
Links Links
High Moderate Low
Value Value Value
8. Back Linking Strategy
We often follow a mixed strategy for the Back Linking process. This proves to be helpful
in two ways.
1. It mitigates the risk arising due to Algorithm changes.
2. It is perceived to be a natural “Link Profile” by Search Engines.
Various ways of getting Back links to Your Web Pages
Manual Research Submission Content
Intensive Activity Based Activity Intensive Activity
Links on general Posting Articles on
Directories Article Directories
Links on Product Press Releases on
Reciprocal Links
Directories various PR websites
Links in the form of
Blog Posts & Comments
Bookmarks on Social
on others Blogs
Bookmarking websites
9. Weighing Keywords and Back Links
S
E
A
Quality Of R
Links C
H
Number of
Links R
A
N
K
Keyword I
Density N
G
S
10. SEO Myths
For beginners, it is important to know what SEO is and What its not.
We have tried to list a few tempting offerings that you may come across
Search Engine Submission
Submitting a web page with search engines is a very small part of the SEO process.
There will be no gains if the SUBMISSION is done without a methodical SEO.
SEO for only $99
SEO is not a one time activity. Maintaining TOP rankings require constant efforts
and up to date knowledge of the SEO industry.
Get TOP Google Rankings in One Week
We are yet to come across someone who could produce such magical results. It takes
around 3-4 months for significant results.
11. Pay Per Click Search Engine Marketing (SEM)
As the name suggests, you pay for each click you get on the Search Engine listing for
your webpage.
Pay Per Click
Listings There are 3 major Pay Per Click
Pay options
Per Google Adwords
Click
Overture (Yahoo)
Listings
Organic Listings Microsoft Ad Network
12. Pay Per Click PPC V/S SEO
PPC SEO
• Instant results (within 1-2 days) • Takes Time (2 to 16 weeks)
• Flow of Traffic can be controlled • No Traffic control
by fixing a daily budget.
• Pay for every click • No per click payments
• Less Exposure • Large Exposure
• Can compete for as many • Difficult to achieve TOP ranks for
keywords multiple keywords
• Best for short term campaigns • Best for long term campaigns
with high realization value
13. A step wise approach to
Getting Higher Rankings & Traffic
Discussing Business Objectives
Direct Selling or Lead Generation? Short or Long Term
Initial Study
Web Page Content Analysis Keyword Analysis Competitor Analysis
Recommendations
Website Restructuring (if required) Keyword List Back Linking Strategy
Start Optimization
ON PAGE OFF PAGE
Feedback
Ranking Reports Back Link Reports Keyword Recommendations
Maintenance
Ongoing Competitor Study ON/OFF page work Updates on latest SEO trends
14. Thank You
Visit our website at www.ugwebmart.com
Get In Touch with us at sales@ugwebmart.com