This document contains the resume of Fahad Zahid. It summarizes his objective of finding a challenging job with career growth. It details his education credentials including a BSCS from The University of Lahore. It provides work experience since 2007 in SEO roles at various companies. It outlines technical skills including Google Analytics, paid advertising, SEO auditing, A/B testing, landing page optimization, content optimization, link building, email marketing and social media optimization. It also lists tools used and a final year university project on an online buy/sell portal for Lahore city.

1. F A H A D Z A H I D
633 Nizam Block Allama Iqbal Town
Lahore Pakistan
Ph:+92-42-7812959, +92-333-4909859
email: young_fahad@hotmail.com
OBJECTIVE: To get a responsible and challenging job in a dynamic learning organization offering career
growth, professional grooming and vigorous exposure. I possess a keen interest in learning along with
qualities of leadership and hard work.
EDUCATION:
BSCS (Computer Science) 2003 – 2008
The University Of Lahore
DAE 1998 – 2002
Diploma In Associate Engineering (DAE) From Pak Poly Technic Institute
Matric(Computer) 1998
Divisional Public School
ADDITIONAL QUALIFACTION:
2006
• BA Bachelor in Arts From University of Punjab
WORKING EXPERIENCE:
• Sep 2007 to JULY 2008 working experience as SEO Expert.
At : Paragon Studio
July 2008 to Till Sep 2009 working as SEO.
At : SamVision
OCT 2009 to Jun 2010 Working As a SEO Team Lead
At : Five Rivers Technologies
July 2010 – Dec 2011 Working As Senior SEO/SEM Expert
At : MarkcoTech
Jan 2012 till date Working as Senior SEO/SEM Expert
At : WTWM
TECHNICAL SKILLS:
Google Analytics, Tracking & Monitoring, Custom Tagging, Monitoring Sales Through Analytics, Landing
Page Optimization, A/B/Multivariate Testing, Paid Advertising, Monitor PPC Campaigns’ Through Analytics,
Website Auditing, Email/News Letter Marketing, Affiliate Marketing. W3C Validation. Software Branding,
Online Reputations Management, Online Lead Generation, Social Media Optimization, Google Webmaster
Tool, Google Adwords For Paid Advertising.
MAJOR WORK OF SEO
Search Engine Optimization

2. Perform Meta Tags Optimization, Google Tools Installations, website content optimization including
videos, images and text, interlinking optimization, sitemap generation & submission, conical issues
resolving, website structured optimization, URL structured optimization, URL redirects.
Google Analytics
Having great command over Google analytics in order to track daily traffic, leads and sales, can
perform Google analytics tracking code installation, perform targeted oriented goal setting, visitor flow
chart analysis, visitors stats analysis for exploring ways to get traffic from different sources, custom
report generation in order to track keywords, landing pages & daily sales, custom tagging, Analyzing
web pages that produces min and max CTR, perform competitive analysis of mobile visitors, monitor
PPC campaigns stats through analytics, track social media campaigns effectiveness through analytics.
Great command over getclicky and statcounter.
SEO Auditing
Can make comprehensive SEO Audit Reports aimed to be identified the issues which isolates search
engine performance directly, Fully capable to determine Technical loop wholes which directly effects
the website performance. Generally These Reports includes Meta Optimization, URL Optimization,
Content Targeting, URL Customization, Site Structure Optimization, URL Redirects Issues, Canonical
Tagging Issues, Page Loading Speed Testing, Internal Linking Monitoring.
A/B/Multivariate Testing
A/B Testing is an experiment in which we made two pages in order to determine which page generates
more traffic and leads, Perform Spilt/A/B/Multivariate Testing for an website, Made comprehensive
report on A/B Testing which covers all aspects of multivariate testing including conversion rate
optimization & Landing Page Optimization.
Landing Page Optimization
Landing Page Optimization is the Process in which we improve the efficiency of landing pages in order
to generate leads into sales. Landing Page is Equally important in PPC campaigns as well as Organic.
Fully Capable to optimized landing page respective to Niche, Set Page according to website custom
structure, Monitor Designs and Content based issues in order to increase CTR. Reducing Bounce Rate.
Keywords Analysis and Research
Fully Capable to perform Descriptive keywords research by using Google Adwords Keywords Tools,
Successfully Updates Meta Keywords of Various websites belong to various Niches, accordingly
Global Search Volume, Local Search Volume, Broad Match, Exact Match, Geographical Location s etc.
Content Optimization
Successfully write, unique, fresh content for various websites, blogs & niche based articles, having
complete command on writing comprehensive content which covers all aspect regarding specific Niche,
also able to write content be keeping SEO prospective in mind.
Blogging

3. Have made & run several free and self hosted blogs, complete command on Wordpress.com blogs and
wordpress.org self hosted blogs CMS(Content Management Systems). Fully able to customize WP blog
according to requirements. Capable to perform Video blogging as well by embedding YouTube videos
in Self Hosted Blogs, Also made some customize channels for Video Blogging on Youtube.com,
vimeo.com, myspace.com etc.
Link Building
Successfully Runs various Link Building campaigns by managing several teams of Seo Experts
Simultaneously, Ability to make Theme based inbound links, Single Way Links, Reciprocal Links, Paid
Links, Contextual Links through Blogs, Made Link Wheels of Several Web 2.O Properties.
PPC
Have Setup several campaigns for paid advertising on Google Adwords, Run several small & medium
campaigns by maintaining quality score, made several adgroups in order to generate more leads
category wise. Maintain ROI (Return Over Investment) on several campaigns.
Google Algorithmic Updates
Deep eyes on Google Algorithmic Updates & Latest happenings in Search Marketing and Digital
Advertising World. Perform Detailed & Descriptive Analysis on Google Panda Algorithmic Updates.
Recover a Site which hits badly Due to panda update, Google Panda Update Deals with On Page
Factors. While Google Penguin Update which introduce this year deals with off page factors including
black hat techniques, automated and spam links.
Email Marketing
Launched Some Email Marketing campaigns effectively and efficiently, Setup email marketing
campaigns through mailchimp and icontact. Deeply Monitor Effectiveness of these campaign by
monitoring CTR, Conversion Rate, Bounce Rate etc, also having idea regarding performing split testing
of email marketing campaigns.
Affiliate Marketing
Perform Search Engine Optimization of Several Affiliate Marketing based website successfully,
Optimized several merchant based pages organically in order to generate more leads. Made Account on
top affiliate networks like CJ, LinkShare, ShareaSale & Google Affiliate Networks. Also run Affiliate
Marketing Campaigns as a Merchant in order to promote your brand and getting more n more leads to
sales.
Social Media Optimization
Social Media made a revolution in internet marketing; it is one of the most significant way to promote
your site/brands effectively on different social media platforms. Runs and Monitor Social Media
Campaigns on Facebook, Twitter, Friendfeed, Google Plus and other Social Media Sites as well.
Team Monitoring
Having more then five years of experience by performing search engine optimization, search marketing
and social media optimization. Successfully Lead and Monitor several teams of SEO Experts & Content
writers in order to write unique & effective content for optimizing several high density keywords.
Tools

4. Google Analytics, Google Adwords, Google Webmaster Tools, Google Website Optimizer, Pingler,
SEM Rush Tools, Back Link Analyzer, Domain Age Checker, Keyword Density Checker, Keyword
Difficulty Tool, Keyword Suggestion Tool, Link Popularity Checker, Site Link Analyzer, Outbound
Link Finder, Site Analysis, Site Speed Checker, SEO Analysis, Robot.txt Syntax Checker, Ahrefs,
Market Samurai, Internet Marketing Ninjas Tools.
Web Portal (Final Year Project)
My Final year project was web portal. The major objective of this website was providing online buy n
sell products, client to client direct communication for buy or sell the product, Other than that we also
sell our on product online through web site, and also providing complete detail of Lahore city. It is a
research based project. We are including all the information about Lahore.( Tools SQL server 2000 ,
ASP.NET(C#), Ajax ,Flash )
PERSONAL DATA:
Father’s Name: Zahid Hussain Quershi
Data of Birth 04/01/1982
Age: 29
Religion Muslim
Nationality Pakistani
NIC 35202-2636722-3
REFERENCES
All Sort of Websites and Work References will be Available on request.